A Study on Two Wheeler Customer's Purchasing Pattern

Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them.

In this course, it is mandatory to do practical study about consumes of a specific company or product. This study and the resulting report was conducted and submitted as a partial requirement for the Consumer Behavior.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

To truly understand the consumer’s needs one must listen to what the consumer wants and desires, it takes very little effort on the part of Company Q to understand the needs of its consumers. The effort we make can be the difference between a store’s success and a store going bankrupt. Insuring that Company Q's stores standout amongst its competitors in the marketplace will help give Company Q a competitive edge.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The customers of Honda are the ones who always get the best quality of products, services, goods and the best price that fits their satisfaction and level of income. Our marketing team responsibilities are to assure that the products will be distributed at the right place, promoted effectively and the last is to choose the prices of its products which customers are searching for the competitive prices. Are customers content and satisfied after purchasing our products?.. Some perhaps said yes but others may be not satisfy.

The study is conducted in ADVAITH HYUNDAI which is situated kuntikan Mangalore. The research is restricted to the buyers in and around Mangalore. Study enumerates consumer preference towards Hyundai which will work around understanding the factors to which consumer gives more priority while making purchase. This study will give clear idea about consumer taste and preference so that company can work towards it.

Understanding customer’s needs simply have to do with the business finding out exactly what the customers are buying, when they are buying it and how much of it they are buying it. Businesses must ensure that they keep up to date with developing new products that meet the needs of the customer to keep them purchasing. Businesses must also create new market opportunities by researching possible products that could potentially do well for the customers.

Marketers always try their best to fulfill the needs and wants of customers with positive, motivating values and association and the most obvious way is

However, passive view has also been criticized for failing to recognize that consumer plays a equal role, consumers decision-making is influenced by their psychological factors such as motivation, perception, learning, and attitudes, consumers. Besides, consumer decision-model illustrates that consumers evaluate alternatives before purchasing decisions are being made. Further, a passive view fails to recognize that decision-making can be influenced by one’s mood or emotional the moment. Hence, a passive view is argued an unrealistic view (Schiffman, 2010).

After reading this unit, you should be able to: • • • • identify the different levels of consumer decision-making explain the process of consumer decision-making differentiate between types of buyer decision behaviour describe the buyer behaviour with the help of an input, process, output model

Consumer behavior is an extensive variety of study about the choice making procedures that a buyer set aside a few minutes of making a purchase. As indicated by Kotler et al, (2009) "Purchaser behavior is the investigation of how people or gatherings purchase, utilize and discard merchandise, administrations, thoughts or experience to fulfill their needs or needs". And Kotler et al. (2008) likewise expressed that "They are amazingly attempting to research the customer purchasing behaviour to figure out what customers purchase, where and how they purchase, when and why they purchase. It is simpler for analysts to discover the responses for what, how, where, when and a number of consumer purchase however it is not that much simple to discover why they purchase. The reason is "the answers are regularly bolted inside of the purchaser 's head". As indicated by above articulations, it is not simple to discover why consumer purchases a specific item or administration and it ought to be unique in relation to merchandise to