A Study on Various Fruit Juice Companies of Bangladesh

4624 Words Nov 11th, 2012 19 Pages
CHAPTER 1: INTRODUCTION

1.1 Origin of the report:
This report was conducted and submitted as a partial requirement for the course Business Communication (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, East West University. The report was prepared jointly by our group members.

1.2 Background of the Study:
We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product. We find out the consumer perception about various fruit Juice.

1.3 Objective of the study:
The main purpose of the project is to show the customer
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We also have discussed the objectives, scopes, methodologies, definitions & acronyms and finally limitations to wrap up the chapter. Then in second chapter of the term paper we have included the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own conclusion regarding the ratio analysis. We also have some recommendations stated at the end.

CHAPTER 2: ORGANIZATION

2.1 History of the organization(PRAN) :

PRAN means P- Program for
R- Rural
A- Advancement
N- Nationality

“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers
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