using these concepts. 1.2. Objective of the study: The objective of the report is to find- To relate the theoretical knowledge of marketing with practical world’s marketing function To explore the implication of Product, service and brand concepts on PRAN Foods Limited. 1.3. Scope of the study: This report covers various issues regarding the product, service and brand. It is tried to define the product, service and brand and their various classification, feature and how they attract customer
“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on PRAN GROUP” Back ground of the company History: PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate
PRAN stands for Program for Rural Advancement Nationally.The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s PRAN is an established brand of Bangladesh with an extensive sales force all over the country. PRAN have a well-developed infrastructure for production, sales and distribution. PRAN has proven itself as – Local product but of international standard. . Goals: • Quality maintenance and improvement. • Satisfied customers. • Hold on to
Product Market Analysis Introduction to the Company – Parle Agro Pvt. Ltd. Parle is a leading Indian Food and Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like “Frooti, Apply, N-Joi and Bailley”. Today its brand portfolio consists of No. 1 brands like Frooti along with Apply, N-Joi and Bailley. Parle agro was the first to identify the dormant mango segment in India and launch India’s first national
PROJECT REPORT A STUDY ON PRESENT MARKET ACCEPTANCE OF PINEAPPLE SIP (OMFED) Submitted To: Prof. BADAL RATH Submitted By: Smruti Ranjan Panda Asish Kumar Sahu Sephali Beura SRI SRI UNIVERSITY ACKNOWLEDGEMENT We are deeply indebted to Mr. Sandeep Khadenga who gave us full support, gave insights about OMFED and marketing prospective of its horticulture products. He also helped us for research and writing this project. Our thanks also go to all the stockist and consumers of OMFED of Bhubaneswar and
Demand of Fruits and their prices Aim and Objective of this study: As the Indian population is increasing, the demand for fresh fruits and vegetables is also increasing. Owing to the perishable nature and very short shelf life, these items require storage and transportation facilities in order to reach to the customer in fresh state. This requires a considerable amount of effort from the involved parties. The entire chain is fraught with issues like lack of transparency in pricing (at the farmers'
ASA University Bangladesh Sub: Submission of a Assigment. It is my pleasure to submit the assigment report on “AKIJ GROUP”. So I prepared Report about “AKIJ GROUP” as a partial requirement for fulfillment of MBA. I have collected primary & secondary data from the respected related respondents & finally analyzed the information to prepare this Report to place before you for your kind approval. I have employed our best efforts to achieve the objectives the study & hope that
Abstract This paper is a review of Bangladeshi Frozen Food Business. Frozen Foods in Bangladesh encompass from fishes to ready-to-cook foods. However, fishes and shrimps are exported and generate foreign exchanges for Bangladesh, whereas, the semi-processed foods are imported and produced locally. Indeed, it is a potential business where rural people can be benefited by investing little amount of money, and producing and meeting the emergence demand in the market. This paper additionally concerns
BEVARAGE PRODUCT A STUDY ON AKIJ GROUP ( SPECIALY MOJO SOFT DRINKS ) [pic] Submitted To DR Professor Shawqatul Meher Faculty Of Business Administration. Ex- Dean. Southern University, Bangladesh. Submitted By Fatema Begum ID-136 A4 02 4th Batch Program-MBA Major-Marketing. Southern University, Bangladesh. . . Contents 1.0 Introduction 1 1.1 Origin of the Report 5 1.2 Objectives 5 1.3 Scope 5 1.4 Methodology 5 1.5 Limitation 6 2.0 Company Profile 7 Mission
existing product. Though the submission of such a plan is a part and parcel of our course fulfillment criteria, we believe that such a report is very applicable in our learning process, and has helped us open our views about the business world of Bangladesh. 1.1 Objective of the Report: 1.1.1 General Objective: The general objective of our report is to discuss the marketing strategies of RC Beverage. We have focused on different steps of marketing steps of different sectors.