A Study on the Frozen Yogurt Industry in the Philippines

Consumers are increasingly skipping breakfast and morning food sales are on the decline. Yogurt tastes are changing as well, with many consumers opting for Greek yogurt as opposed to regular yogurt. GIS was greatly impacted by these changes in consumer preferences and saw US cereal sales drop 3% from 2017 to 2016 while US yogurt sales dropped 18% year-over-year. In July of 2017, GIS introduced a new French Style yogurt brand to appeal to changing consumer tastes and increase yogurt sales. One positive for the industry is that consumers are snacking more often. Consumers want convenient filling foods that fit in with their busy lifestyles. The packaged food industry can take advantage of this growth capitalize on the growing popularity of quick meals and nutritious snacks. Snacks comprise 21% of GIS’s total net sales and this is expected to continue to grow as GIS introduces more healthy options. Another concern is aging populations in the developed world. As consumers age, their dietary needs change. Older populations move away from many foods products with high levels of sugar and fat in favor of more nutritional products. There is slow population growth with birth rates below the replacement level in many developed nations. This decline in new consumers is a problem for the industry as they can no longer rely on consumer growth

Frozen yogurt’s popularity has skyrocketed over the years, making it very well known to the public, maybe even more liked than another popular product. Ice cream isn’t the same as frozen yogurt and it just doesn’t receive as much love. There are also many benefits to eating frozen yogurt. Plus it just tastes so rich and creamy while ice cream is somewhat harder and not as good as frozen yogurt. More people are eating the swirly goodness of frozen yogurt because of the better health benefits, lactose intolerance benefits, and the fact that there are more fun frozen yogurt parlors to go to.

Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand is built around the idea of using high quality healthy ingredients in their products while creating a unique environment that customers will enjoy and want to return to. While most frozen yogurt competitors are just entering the Chinese market, Yogen Fruz is already established

In response to your concerns of the possible conducting Research Market Testing on multipack holders to hold six, 6 oz. cups of Clover Valley Yogurt together. If we choose to invest in conducting Market Research, it will support the decision of whether continuation of investing, producing, and marketing the multipack yogurts will be a profitable, and a permanent addition to the Clover Valley Dairy Company product line.

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

Hamdi Ulukaya envisioned a yogurt with pure, authentic and all natural taste, just the one he used to eat in his home country, Turkey. He wasn’t satisfied at all at how yogurt tasted in the U.S and believed there was a big potential in the market for a new kind of yogurt.

The yogurt started appearing as a lunch choice about a year ago, in Idaho, New York, Arizona, and Tennessee. It was so successful that the USDA decided to make it a permanent option that will expand out to other states as time goes on.

An interior project called Gelatoria is being developed. To make this successful, it is important to become familiar with the industry not just by knowing the components and ingredients of product but also through familiarity with other factors correlated with the success and survivability in the market. The typical gelato shops in Italy are characterized by its unique atmosphere imitating the European lifestyle. Its homemade frozen desserts are the center of attraction not only for adults but for all consumers of all ages. Gelato is indeed popular in Italy as it is enjoyed by all kinds of consumers (D’amico, Nevstrueva, Guan, Gon, Annini, and Yang 8). This paper aims to provide a discussion of the cultural, economical and social factors that affect the industry of gelato, ice cream, yogurt and other frozen desserts. These factors will provide a deeper understanding why certain products become successful in specific regions and how culturally diverse products could be introduced to other nations.

To achieve that Ice-Fili will highlight its main asset: the fact that their ice creams are made using only natural products. This corresponds perfectly to the needs of Russian consumers and this is a very differentiating element with respect to its competitors.

The product that I am choosing to write about is noosa® finest yoghurt. I am somewhat familiar with yogurt, but noosa® brand is new to me. I have never purchased this product, nor I have I ever witnessed anyone talking about it or eating it. In a recent Business Communications class assignment, we were assigned to watch a funny YouTube video of a poorly planned conference call- this commercial was a 16 second clip preceding the main YouTube feature (Shake Your Yummy Maker- noosa raspberry yoghurt, n.d.).

1. Even though Dannon has been partaking in CSR for quite some time it has always been done internally rather than externally. Because of this, consumers are unaware of the Dannon Institute, which has been active in researching and educating about healthy eating. If Dannon communicated this to its audience it could enlighten people on the benefits of healthy eating and how yogurt could be a healthy staple to people’s diet. This could potentially cause more people to purchase yogurt and also cause current yogurt buyers to purchase more frequent. The negative to this is that these CSR efforts could be seen as a copy-cat to Yoplait. People may not believe the findings, as they could think these findings are just a sales pitch to get them to believe that

Greek yogurt is a booming $6-billion-dollar industry nationwide and New York generates 70% of the supply. A total of 695 million pounds of Greek yogurt was produced in New York in 2012.1 The economic impacts are strong and largely positive amounting to 3.7 billion U.S. dollars in 20153.

To address nutritional shortcomings in the typical diet of a child from a poor family — especially vitamin A, iron and zinc — the company wanted to enrich the yoghurt with these nutrients. The yoghurt also needed an extended long shelf life due to lack of electricity and fridges.

Natureview has succeeded in the natural foods channel over the usage of sales brokers that send its yogurt to natural food stores. Nature View has prospered by apprehending 25% of the natural food market. To cement the success, the company has planned to raise the sales of its 8 grain and 32-ounce portions and to create apportion diversity by introducing the children multi-pack.

Ice-Fili is a famous and one of the oldest ice-cream producers in Russia. Ice-Fili produces ice cream generally loved by consumers because its products contain 15% milk fat, compared to 10% found in the western ice cream. Ice-Fili traditional method of production adds to the unique flavor of its product. Typically, the company produces ice cream with natural ingredients with no preservatives making million of foreigners to consider Russian ice cream to be best in the world. In 2002, Ice-Fili engaged in an aggressive unique product offering, and the company offered up to 170 different kind of ice-cream products, and the company adds other