A Study on the Strategic Growth & Future Prospect of E -Marketing in India

The e-commerce is one of the biggest things that have taken the Indian business by storm. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. It has advantages for both buyers as well as sellers and this win-win situation is at the core of its phenomenal rise.

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue — namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.

The internet has also brought the social networking phenomenon; it a place where people come together to share insights and opinions. It is also a marketing haven; it’s cost effective and has the opportunity to reach multiple demographics. As long as the family has a computer and internet access the information of Powder Mountain will be easily obtained. In North America alone there is a 77.4% penetration of internet users, the Asian continents have the highest amount of internet users with more than 825 million users. These numbers will only increase over the years, making online marketing an important task of any company. Identifying many of these facts will help a business to achieve success and overcome any obstacles that may get in the way.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

The scenario of eCommerce in India is still at nascent stage. At present, the success of E-Commerce relies heavily on the internet and mobile phone revolution which is expected to tranform the way products reach their customers. In countries like the US and China, e-commerce has already made substantial gains by achieving sales of over 150 billion USD in revenue. However, the industry in India is, still at its infancy. In spite of this, over the last few years, E-Commerce has grown considerably by over 35% CAGR from 3.8 billion USD in 2009 to around 12.6 billion USD in 2013.

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Online retail is expected to be at par with the physical stores in the next five years.

Saumaya Singh et al (2013) work on Consumer buying behavior and E-commerce-A Indian Perspective; studied Online shopping .It has brought a remarkable change in the buying behavior of consumer who was earlier shopping in market places. India has a huge oppurtunity in future with a huge young population and is among the top five countries in terms of Internet users. The shift of consumer buying from market place to market space is challenging for both consumers as well as online

E-marketing is defined as “achieving marketing objectives through the use of electronic communications technology” (Chaffey et al, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.

As a part of the promotional mix, internet marketing can help build the brand image, spread product information and keep in touch with customers. Moreover, it is really convenient and easy to use with electronic devices, such as computers, mobile phones, iPads, etc. Customers can get product details and buyer’s feedback through social media, official mobile apps and website pages. It only takes a few minutes to catch consumers’ eyes and motivate them to make a purchase decision, so if a company holds the trend of internet marketing, it will gain a huge profit. Therefore, companies need to understand how the internet marketing works and how to use it to gain benefits.

E-marketing is a relatively new form of marketing (also referred to as online advertising), includes mass email advertising, banners on websites, banners on searching engines, advertising during online videos, and any other online advertising. Traditional marketing is all the forms of offline media such as television advertising, road banners and boards, in malls signboards, radio advertising, newspapers and magazines advertising and all similar types of advertising.

Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all

Electronic commerce (or e-commerce) consists of the repurchasing of different services and products, utilized by the internet. This includes business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer(C2C) transactions. These transferable activities include, but are not limited to, online retail sales, online bill paying, supplier purchases, and Web-based auctions. Electronic commerce implements and utilizes several different types of technologies including transactions of funds, electronic data interchange, credit cards, and e-mail (Reference for Business, Encyclopedia of Management, 2008). The term e-commerce is often used interchangeably with Electronic business (e-business). E-business refers to the use of digital technology and the Internet to execute the major business processes in the enterprise. E-business includes activities for the internal management of the firm and for coordination with suppliers and other business partners (Laudon, K., 12th ed., p. 55). E-commerce facilitates the growth of online business. It is categorized as follows; Online marketing, online advertising, online sales, product delivery, product deliver,

Indian consumer is becoming more refined than ever and now prepared to disburse money on brands, quality and convenience, which is a result of rising urbanization, ascending incomes and escalating desire for a better life. Advancement, acceptance and growth of Internet made way for e-commerce as a satisfying substitute to brick and mortar outlets. This journal article seeks to understand Indian B2C online market especially from the consumers’ viewpoint. In doing so, the paper paid attention upon the success factors, which can be stated as a gap in the Indian market, fulfillment of which has