A Successful Business Plan Industry Analysis

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SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats

The SWOT analysis is a simple way of generating strategic marketing alternatives from a situation analysis. Another type of popular analysis is a PEST analysis, which involves Political, Economic or Environmental, Social, and Technological or Transportation analysis. An industry analysis can be performed using a framework developed by Michael Porter known as Porter's five forces. This framework evaluates entry barriers, suppliers, customers, substitute products, and industry rivalry.

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

Companies working in the current environment are keener to focus on the work pattern and business changes within the business market all over the world to determine their work strategy and maintain their competitive advantage (Wrisberg, et al., 2012). For the purpose, companies utilise different analytical tools to identify the internal and external factor that could directly or indirectly affect the business of the company. Some of the well-known analytical tools companies utilise to evaluate situational analysis include PESTLE analysis, SWOT analysis, Porter’s five forces, STEEPLE analysis, and others. The situational analysis helps the company to define its potential consumers, market growth, competitors and a realistic assessment of the business company that help them to maintain its competitive advantage (Newbery, et al.,

After completing my first evaluation of Zara’s business plan I could not help but feel that I had missed something in my analysis. It was over the next week that I realized that I had failed to thoroughly evaluate the plan. At a glance, I thought the Zara concept was intriguing and as a bonus, aligned with my own dream to open a restaurant. I wanted to believe in the plan so much that I missed its weaknesses. Having time to review discussions from class and more resources and opinions of what effective business plans should contain, I now see there are glaring deficiencies in this plan.

The concept of environmental scanning is important because of the short term and long term success of a company. This tool helps companies scan, monitor, evaluate, and forecast the internal and external parts of the company. In order to obtain an accurate assessment of the internal and external variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the company. For example, the company could want to measure consumer behavorior, competitor behavior, and current trends in their marketplace.

In order to determine the best business to start, both businesses need to be subjected to some analysis. A business plan is the tool by which the business' merits can be evaluated it is a written description of the business' future Entrepreneur, [1]. This decision is between two different business ideas, and the business plans will test the validity of these two ideas and help to make a decision with respect to the investment decision. The first business idea is a bar called Stock Market. The concept is that the price of beer will fluctuate with demand. If people are buying IPA, then the price of IPA will increase, and the price of other beers will decline. This is an idea that has been tried a few times in other places around the world to varying degree of success. The bar will be located somewhere in the East Bay. The other option is a store for refurbished electronics called ReTech. A business plan will be provided for each option and then the two options evaluated.

Business analysis tools are different techniques investors use to assess a company’s operations. In most cases, the purpose of the analysis is to determine how effective or efficient a company is in the overall market locally, nationally and globally. A scan of the internal and external environment is an important part of this strategic planning process. A few different tools are commonly used such as SWOT, PESTEL, Comparative and Porter’s Five Forces. Each one takes a different approach when reviewing the company’s financial and nonfinancial aspects.

SWOT Analysis is a tactical method used to verify any company’s or any firm’s strengths, weaknesses, opportunities and threats. A company should use SWOT analysis to assess and make precise decisions in regards to the company’s growth and success and future development. The company’s Strengths are the internal characteristics that help it to run successfully and have an advantage over their competition and accelerate the company in reaching its goals and objectives. The weaknesses of the company are the internal issues that can enhance limitations and developmental challenges that could obstruct an organization from accomplishing its goals. Opportunities are the external factors that a company can use and gain a define lead to developing growth and increase its profits and revenue. Threats are the current and emerging external elements in the company’s environment that can create challenges for the company to be successful in attaining its goals and objectives and hindering the company’s performance.

The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.

4. To find out how the strength of the company’s competitive forces are congruent with the industry’s through the five-forces model of industry competition.

Section 4: Strategies and Tactics: This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you 'll employ to execute them. Here 's an example: A client of mine markets videotape and equipment. One of her goals is to increase sales to large ministries in three states by 20 percent. Together we 've developed a strategy that includes making a special offer each month to this prospect group, and one of her tactics is to use monthly e-mails to market to an in-house list.

The 5C analysis, which is: company, customers, competitors, collaborators, and climate. The PEST analysis which is micro-environmental, political, economic, societal, and technological factors. The SWOT analysis analyzes the company’s overall strengths (S) includes internal capability, resources, and positive situational factors that may help the company serve its customers and achieve its objective; weaknesses (W) includes internal limitations and negative situational factors that may interfere with the company’s performance; opportunities (O) are favorable factors, or trends in the external environment that the company may be able to exploit in its advantage; threats (T) are unfavorable external factors or trends that may present challenges to performance. The marketing environment consists of micro-environment and macro-environment. Micro-environment involves actions close to the company that affects its ability to serve its customers; those are: the company suppliers, marketing intermediaries, customers, competitors and public. Macro-environment consists of larger social forces such as: demographic, economic, natural technological, political and cultural forces (Kotler & Armstrong, 2014).