A Summary Of The Most Powerful Women In Advertising

These roles for females represent what the advertisement industry believe buyers deem as the real world. As Goffman asked," What messages about women have been given to society through magazine

The gender wage gap is the difference in men and women’s annual salaries and can be found in every kind of job at all times. The gap stems from prejudice against women workers, resulting in women receiving less pay than men do for the same work. As of 1999, women make up sixty percent of the workforce and are the main income provider for four of every ten families. Yet, in 2015, the median annual income for women was $40,742 and $51,212 for men. That is eighty percent of what men are earning, or a twenty percent wage gap. In the past half-century there has not been a consistent decrease in the wage gap: in 1960 women were earning sixty-four percent of men’s annual income, in 1978 they were earning fifty-nine percent, and in 2000 they were

The graph represents the average yearly income, and is apparent that there has been a distinct change for both genders. There has been a steady increase of females earning more while males make less. However, the earnings between male and female are not nearly the same yet. As a result in the year 2015, the wage gap is steadily closing, but there has been a drastic decrease of wages on males. While there has been a significant improvement for females earning more, but the overlapping issues is the job market and how that has impacted the earnings for workers. With the increase in business jobs shown by the other figures, it reveals that women have been allowed to enter the workforce at a much higher rate than in 1975, which is why we might see such a dramatic increase. Over the last 30 years or so, we can clearly see that the median yearly income is approaching a balance but not quite yet. Upon analyzing these graphs we might be able to predict it will finally occur perhaps within the next decade or so.

Since the 1970s the wage gap has narrowed, this is because of women’s advancements in education and workforce participation and the wages of men accumulating at a slower rate. (Polysyndeton)

Women Can Do Everything? In Jean Kilbourne’s film, “Killing Us Softly”, she examines popular stereotypes of women in advertising. Her work has helped to develop the study of gender and how it is depicted in advertising. Gender stereotyping of women in advertising is everywhere today; television, internet, billboards, movies, magazines, airlines, taxis, subways, videos, and other digital media.

One of the most eye catching things that Isom brings up is that for every dollar a man earns a women earns seventy seven cents. This statement is false, according to the Federal Reserve Bank of St. Louis these numbers are the median raw data about the percentages earned by both gender (Kolesnika, Natalia A). When these number have been processed it is found that the actual disparity is closer to four to five percent (Kolesnika, Natalia A). According to Geneviene Wood when you take men and women in similar jobs with similar experience, education and years working, the wage gap all but disappears (Wood). Also according to the 2008 Census data women who are in their 20’s and live in metropolitan areas earn eight percent more than their male counterparts (Wood). This

“During 2012, median weekly earnings for female full-time workers were $691 compared with $854 per week for men, a gender wage ratio of 80.9 percent.” (Women’s Wages are Lower Due to Occupational Segregation” by Ariane Hegewisch and Maxwell Matite, Institute for Women’s Policy Research) This was as early as 2012, when it was made illegal for employers to pay women less what a man would get paid for in 1963.(infoplease.com) Women still are fighting for this, a battle they will win. What does it matter what the gender is? Who does more work, who does it efficiently should be the one with a pay raise. Gender has nothing to do with

Jean Kilbourne (2010) in the video Killing Us Softly 4: Advertising’s image of women pointed out that people always assume the women in advertisements have the perfect look and a good figure. Many women even feel ashamed when they failed to achieve ideal beauty and retain slim figure after they saw the advertisements. I agree with her idea that the advertisement depict women in a very dangerous way. Many people started to judge women by perfect look and slim figure. These kinds of advertisements may do harm to women’s health mentally and physically, especially to teenagers, when they are trying to achieve perfect appearance as perfect women depicted in advertisements.

Between the time both articles were written, it appears there has been little changes in the wage gap, but the explanations as to why are similar. In the article in the book, is the Gender Wage Gap Justified, in 2012 they pointed out that the women workers median income was 71.8 percent that of the median income of full-time men workers. Lis Quast states, the 2014 median hourly wages of U.S. women were only 83 percent of men’s. They suggest the decrease in the difference of pay is not because women are being paid more, but because men are being paid less. J.R Shackleton says, “Males and females make different choices in the labour market, in terms of the trade-off between pay and other job characteristics, choice of education, choice of occupation,

In 2013, full-time female employee 's made only seventy-eight cents of every dollar earned by men, which means a wage gap of twenty-two percent. Women are nearly half of the labor pool and are equal if not main, jobholder 's in four out of ten households. Not to mention, women receive more college and graduate degrees than men. Women still coninue to bring in less than men. On average, women earn less than men in basically every profession that there is adequate income data for both women and men to estimate an earnings percentage (IWPR, 2014).

The wicked problem of the gender wage gap’s presence in the United States workforce is highly debated. Because the issue is often intangible and so complex in nature, the causes of the wage gap are often difficult to pinpoint and wholly address. In nearly almost every occupation women earn less than their male counterparts. Over their lifetimes men will be paid more than women (Institute for Women’s Policy Research, 2017). There are various contributions to income gap seen between women and men these include: discrimination in payment, hiring, or promotions. Furthermore, there are other factors that must be considered in explaining the wage gap between women and men. Other conditions include: statistically, women-dominated careers are lower

The most cited measures of the gender related wage gap are the mean and the median ratio of women/men hourly wage. In particular, it has been pointed out in many works that the median gap decreased from 17% to 9.4% in 1997-2014 .

In conclusion, the three advertisements analyzed give concrete examples to the progression of women in

Advertisements have played a major role in practically everyone's life; it is a principal factor in whether a product will sell and gives consumers a reason to buy their product. What you probably do not notice is the way that most women are portrayed in these advertisements. Most women in today's media are viewed as literal sex objects, and most advertisements use this as a way to sell something. This may seem to be a harmless way of promoting a product but these sexually provocative advertisements have had a grave effect on our society. Today's advertising industry has used women in a negative way causing repercussions to the women all over the world. These young adults reading Vanity Fair or Cosmopolitan magazine probably think they’re just learning about chic exercise routines and skin/beauty care, but the hidden message remains: meet this standard, or be less than what you are. This idea is evidently present in the ever-increasing rates of eating disorders like bulimia nervosa and binge eating.

Gender Marketing is not about male versus female. It is about understanding your customer and his profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing. In this article I will discuss about the changing role of women today and how it has an impact in marketing of products like online selling, car purchase, garment purchase and food & drinks.