A Summary Of The Use Of Logos In Advertising

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

Ad Analysis This Marlboro ad was very important to the Marlboro brand, because of the message it was sending to the targeted audience. Advertising is important to all companies because advertisements reveal a product to the people and demonstrate how the product is a necessity for life or to have fun. Advertising reveals and perceives a way of life and meaning. The Marlboro advertisement is targeted towards mothers and shows that Marlboro cigarettes are normal in a household.

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Have you ever looked at an advertisement for clothing and thought to yourself, “Why do they pick models that they pick to advertise their clothing?” In clothing ads today, the companies use models that have a certain image, skinny, toned, muscular, and let’s not forget sexy! Mostly every clothing ad has sex appeal in them, therefore using the appeal to pathos. Not only that, they try to use a logical appeal in their ads too, such as if you want to be cool, look sexy, and fit the crowd, then you must buy their clothing. This then causes the ad to appeal to logos. I see appeals to pathos

Advertisers understand the art in how to deliver a message in a specific mood or tone in there commercial. They know how to get current emotions out of and expertly exploit them to sell products and services. To some men like they are always trying to find their own true meaning of how to be a man. Whether it’s the job you have, the image you set, how big and strong you are or the women you have around you, challenging a mans or anybody’s point of view of looking at things are some of the most useful for advertisers to exploit, in a recent TECATE ad, different shot of men were being shown doing all this so-called manly stuff showing how they look, what job they had, how famous they were, having intense

We've all seen and read many advertisements and we usually find them appealing and very persuasive. However the question is, what are they really advertising? Women are usually used for many different advertisements, not only are they used for women's clothing but also for other materials and objects. These are the ads that we look at each and every day. In, “Killing Us Softly” by Jean Kilbourne, she introduces her problem with how women are being used to advertise products. She shows us ads that she has seen where women are being used to advertise a company’s product. While our women are being used, dehumanized, and sexualized in our society, we’re going on with our life like it’s normal.

There are 3 types of form of argument in creating advertisement, namely, ethos, pathos and logos. Ethos is a form based on character or authority while pathos is based on emotions such as fear, desire, sympathy and anger. Lastly, logos is something on logic, facts and figures. In advertisement industry, ethos could be identified through the product which is endorsed by celebrity, someone in a uniform and professional looking people. This is because ethos refers to the trustworthiness or credibility of the people who advertise. When we see a puppy locked inside stuffy cage, beside an empty feed bowl and staring at us, we probably feel sympathy for the poor puppy’s situation. This is the way the advertiser sells us dog food. They are successful to stimulate our pathos as Pathos means persuading by appealing to the people’s emotion. Logos is a concept that is opposite of pathos. It means persuading by use of reasoning and logic. It is mostly in form of evidence, explanation, facts,

In this ad, it is promoting the newest Victoria’s Secret “Dream Angels” collection. There are eight women who are modeling different lingerie sets. Also at the bottom of each model there is a name for the type of lingerie they are demonstrating. The majority are tall, slim, have clear skin, and show confidence. Most importantly, there is a bold caption in the middle of the ad stating “A Body For Every Body”. In this advertisement, it uses Pathos, the appeal of emotion; Ethos, the appeal to show credibility; and Logos; the appeal of logic. Even though the ad uses all three appeals, Patho is the main focus.

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

While some companies use the feminine aspects of beauty and health, some advertisements use the motive of

Both of these ads would be effective to me. Both of the ads is trying to convince the reader to stop texting and driving. These ads portray this message in different ways. The first ad appeals the readers by using ethos and logos. The ad uses ethos is by making their claim from a credible source in this case from the National Highway Traffic Safety Adminitration. It alsos use Logos by stating texting blinds you thereby leading to the conclusion that if you stop the texts you stops the wrecks. The second ad appeals to the readers emotion using Pathos. It does this first asking to to paticipate in it by honking for a shared belif. It then uses the belif of an afterlife and meeting Jesus in death to state that if you text while driving you'll

In modern society, merchants will try all the ways to persuade people to purchase their products. They may use the traditional medias, like newspaper, magazines, or radio. They also use the new media, such as television, internet, or phone application. Actually, all this kinds of persuasion are advertisements, which are demonstrated in different ways. As we all know, as an advertisement, if designers just put their products, it is too monotonous. They need to hire some models to help them show the products. It also can more attract people?s eyes. Consequently, this paper

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

In the marketer’s eyes, in order to attract people’s attention on what they want is to first segregate the commercial in to which type of person the product is going to be sold to, then break it down in an obvious way – showing major differences in the general public’s interests, sorting ‘the consumer’ down to a more focused group of people; as if one were looking past a continuous stream of red squares, then notice’s a blue square, he or she will notice the blue square standing out from the red squares; the blue square being the advertisement that fits to that person’s personality. For example if there was a commercial for a truck produced by a typical American organization, the advertisement shows masculinity and manliness in extensive ways, with mud, heavy weights, and other things. With a Victoria’s Secret advertisement, the milieu is very sensual and scandalous, showing light colors such as pink or white, all while having a soft, fluffy tone to it. There is no escape in gender roles and profiling when it comes to marketing; people who want to sell their product will use the most effective means necessary, no matter if it is morally sound or not . If companies were to have general broadened commercials, then summarize a product and ends up not narrowing down to specific consumer needs, then in most cases it would not interest the customer and could quite possibly render the purpose utterly useless.