Starbucks Research Paper

Starbucks operates in 65 countries offering specialty coffee, tea, and food items to patrons through company-operated stores (Starbucks Corporation, 2014). Moreover, Starbucks sells trademarked items such as coffee grounds and pre-packaged drinks through grocery stores and similar channels (2014). In 2014, there were 21,366 stores globally (14,191 in America) (2014).

The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee

Starbucks started by just making and selling coffee and coffee making equipment but now they sell everything from thermoses to delicious frappachinos. They currently have over 22,000 stores around the world. They’ve recently opened stores in panama Colombia, Brunei, India, Costa Rica, Monaco and Norway. The company is a publicly traded company on the stock market. Starbucks specializes in food service and product supplies.

The first Starbucks coffee shop opened in 1971 in Seattle Washington. The coffee shop was founded by three partners. Jerry Baldwin and Zev Siegl were teachers and Gordon Bowker was a writer. The idea to have a coffee shop came about when a close friend was selling high quality coffee beans and equipment. After a matter of time, the partners decided to purchase the product from the grower. The coffee shop was named after the Nantucket Whaleship first mate from the novel Moby-Dick.

World views do not arise from a lot of propositions, but rather emerge like a narrative. “That makes us individuality and provides a theoretical account for our convictions which serve as the foundation for our ethics and values”. (Wilkens, S. and M. Sanford 2009)

on started in 1987 with its first shop in Vancouver. In 1996, the s first store in Europe in 1998. One

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand.

Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.

Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971. It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South Korea (as of Jan 8, 2016).

Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meeting spaces.

Starbucks was established in 1971 in Seattle and was importing world’s finest coffee to Seattle’s consumers. In 1982 Howard Schultz bought the company and brought the culture of espresso bars in Seattle. The demand of consumers for high quality of coffee allowed Starbucks to expand to the rest of the U.S and North America and then internationally. (Starbucks, 2014)

Starbucks was bought over in 1987 by now existing Chairman and Chief Executive, Howard Schultz, who had a dream to bring the Italian coffee house style back to United States when he visited Italy in 1983. It was there that he was captivated by the Italian style of coffee stores and the aroma smell of the coffee experience and so, he set a mission, to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

Starbucks makes a variety of products ranging from coffee and non-coffee drinks to attract non-coffee drinkers and they also develop cakes and pastries as coffee

Year by year Starbucks is become a proper life style: from a different type of coffee to the confortable armchair, to free wiifi with the ability to download MP3 music. Moreover, Starbucks is used also as a meeting point for businessmen whom instead going to the office prefer to discuss working field in a common area. This is why Starbucks is different from several other cafeterias company such as McDonald, Costa and Dunkin Donuts.

chain of coffee company’s, established in 1971. It is the world's largest coffee chain store, whose headquarters is located in Seattle, Washington, USA. Starbucks's retail products include a variety of the top 30 coffee beans in the world, handcrafted espresso coffee and a variety of hot/cold drinks, delicious pastries, fresh food, and a rich variety of coffee mugs and other merchandise.