A Summary On The Pizza Industry

Papa Johns is one of the top pizza franchises in the country. Over the years, they have utilized their strategic planning to ensure customer satisfaction and to offer the nation excellent tasting pizza. Naturally, Papa John’s mission statement explains a family-oriented company that provides high-quality pizza with better ingredients than their competition. A company’s mission statement displays the direction of the company and what the company has to offer to its customers (Parnell, 2014). Papa Johns has successfully gained a substantial competitive advantage over their competitors through their strategic business decisions. Throughout the recent years, Papa Johns has experienced various environmental factors that have altered their strategic operation. Strategic factors that have affected Papa Johns is changes to their external elements within the industry they operate successfully. Apparently, one significant difference within the environment that Papa John’s operates in is the technological advancements offered to enhance marketing strategies. Recently, Papa Johns experienced an increase in sales because of their mobile device app that

Domino’s Pizza history started over 50 years ago in 1960 and to date, has managed to open its 14,000th store worldwide (Domino's Pizza Singapore, 2017). Domino’s pizza proved to be one of the industry leader by keeping ahead of the market with its innovative technology integration, unique franchising methods. Domino’s Pizza has also strived to maintain business excellence through the affordability, delivery speed and accessibility of their pizza.

One of the main reason’s Papa John’s has had so much success since the time of their inception is the limited menu and freshness of their product. A limited menu could be considered as a disadvantage, but for Papa John’s the limited menu is an advantage as the main focus is their fresh pizza (Parnell, 2014). They have received numerous awards for customer satisfaction, as they only use fresh ingredients and vegetables on their pizza (Parnell, 2014). They also require all of their franchise locations to purchase their ingredients from a list of approved suppliers. More recently, the pizza industry has changed by offering more low cost pizza options from companies like Little Caesar’s and Cici’s (Parnell, 2014). The pizza from these locations

It is imperative that Papa John's make long-term strategic decisions so that they can continue to compete in the restaurant industry. For one thing, to be successful in a competitive and ever-changing business environment, corporations will have to outperform others by increasing globalization, improve the customer experience, have flexible and efficient operations, hire talent, as well as, have advanced technology. In fact, in the pizza industry, "Americans are eating 350 slices of pizza every second," and if Pape John's does not keep up with competitors, they will lose profits and their customer base (Thompson, Peteraf, Gamble, & Strickland, 2016). For example, consumers are becoming health-conscious, which is causing a decline in the demand

Pizza is part of the large and rapidly growing Italian ethnic food category. Restaurants like Pizza Hut and Domino’s capture 88% of the $18.4 billion pizza market. Although 75% of the last 10 incidences of pizza consumption were

What would college students eat without pizza? Pizza is often thought of as a Italian food ,which it is, but,it has more of a history than most Americans think, throughout the past 300 years; pizza is considered a staple in many Americans diets, and it may be in trouble.

Papa John’s would use the strategic approach of the analyzer strategy because it combines the best of both, the prospectors and the defenders, and the analyzer is considered the second in, building on the success of the prospector. Therefore, Papa John’s competitive strategy of analyzer would be enforced because it incorporates the prospector typology by being more than just a pizza delivery company. Papa John’s is a family, and they provide pizza’s that are always fresh, never frozen (Papa John’s International, Inc., 2017). The pizza family also strives to produce new products and recipes, demonstrating innovation. In addition, Papa John’s utilizes the defender typology by concentrating on a smaller segment of the market, in addition to emphasizing low-cost. By concentrating on a pizza menu and only providing take-out, Papa John’s has the advantage of using a small space for the business, therefore, cutting cost of

(Parnell,2014), Papa Johns is in a very great place as far as strategically. (Nikhil,R,2013), shows us that though Papa Johns financial numbers seem to be shaky they maintained through the 2008 recession as well as proving that they keep great company with the brands that understand that it is a everyday meal for lunch and dinner. The strategic partnerships from of course the well televised NFL and Danny Manning to the enormous hit movie Ghost Busters 2016, where the commercial industry played it using Papa Johns owner becoming one of the promotional pushers for the movie. Papa John has also strategically positioned itself with the University of Louisville and has a on going relationship with the Salvation Army as well as the Boy Scouts of America and the Foundation Make - A - Wish. And it states in its slogan PAPA means People Are Priority Always shows from first to last franchise Papa Johns is determined to give back. It is also amazing to see the Founder of Papa Johns leading in a very strategic way when it comes to the growth and visibility of this brand. Making the commercials family friendly as well as obtainable within a certain amount of time after ordering, making sure it arrives fresh and hot. The online ordering via computer and mobile devices makes it easier for the customer to engage in how they want their pizza, ingredients are the key to an easier disbursement of toppings and the amount of sauce is added to the side items which gives you the ability to have

Papa John ’s plays a significant role in the pizza industry because the company is one of the top pizza suppliers in the nation. Despite their success, Papa Johns still experiences many strategic challenges. First, Papa John’s international presence needs improving to ensure that people all over the world are exposed to their great pizza. Since Papa Johns launched a new plan to expand in the UK, Papa Johns has not grown much in other countries (Walton, 2007).

Papa John’s is taking strides to take advantage of their developing brand in their market segment. Nigel Travis was hired as the president and CEO of the company that Papa's indicated to be of something serious in terms of size. Travis is the former COO of Blockbuster and has been very successful in developing the name of the brand in the market place. Furthermore, addition of Travis Papa John's added structure to it game plan for the prospect has put a fresh outlook on the significance in marketing, product and merchandising, and growth of internet operations of Papa John's. In addition, there is a big drive to grow their international operations. By exploring overseas options Papa John’s will tighten the gap between its competitors who have

Papa John’s competitive strategy primarily follows Porter’s unique or unusual product of services. Papa John’s executives understands their product is unique and people chose them over other pizzerias because of this. In Porter’s typology he suggest that managers do the following: focus on identifiable subsets of the industry in which it operates or serve the entire market as a whole. Managers should also determine if the business should compete by competitive prices or price it accordingly to the unique craft they serve ( Parnell, 2008). With Papa John’s reputation of better ingredients, better pizza Papa John’s has set the tone for consumers to expect to pay more than they would with their direct competitors.

From the case study and other information that I have researched, I believe that Pap John’s was successful because it focused on using fresh ingredients and it only focused having pizza related items on its menu. In the year 1995, Papa John's adopted a new slogan: "Better Ingredients. Better Pizza.” Papa John’s later went on to get this slogan trademarked and patented in the US and would spend millions on advertising this slogan (Altahawi, 2000). Papa John’s success was in the quality of the items that they served. Basically, in the pizza industry, they only served pizza and they advertised that they had the best pizza. Their major competition Pizza Hut and Dominos may have been in the pizza industry but they served other menu items. Papa

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And