Market Research Essay

In choosing your initial geographic market, you should focus your attention on which of the following?

Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.

Discuss the market factors (level 2). How do the relevant market factors affect the performance of the focal organization?

Secondary information is data which is derived from primary information and can be found via books, newspapers, internet etc. Secondary information is less reliable than Primary information because you cannot be certain as to how precise it is.

2.     Given the markets the company is operating in, what is the best structure for the sales force? How did you decide?

General Issue: which segments should the company target? How should the company and its products be positioned?

Using your research and analysis propose reasons for your selection of the new market to enter. A competitive analysis should be evident. Refer to appropriate theory and reference.

1.Think of business that you may put up in the future. What distribution strategy will you used to reach your market? Justify.

The main research that Nespresso will undergo will be primary research. The survey below would be asked to some of the customers and collected by the researcher. One has to observe all consumers’ opinions regarding a specific product, in this case the muffin. The questionnaire with open and closed questions below will be used to find out what consumers like and dislike so improvements can be made on the product.

3. Surveys, surveys are one of the most frequently used methods of market research. It typically involves the use of a questionnaire (enquette). There are several ways of conducting a survey, I chose for face-to-face. This is the best form of contact. It allows two-way communication between researcher and respondent. Eg: A questionnaire asks people in the streets a few question/opinion. The advantages of using surveys is that it is flexible, gestures, facial and other expressions may be noted. The disadvantage of face-to-face is that it may become distorted as a result of the interpersonal relationships between interviewer and interviewee

You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project.

All rights reserved Copyright © Paul Hague Paul Hague is hereby identified as author of this work in accordance with Section 77 of the Copyright, Designs and Patents Act 1988 This book is published by Grosvenor House Publishing Ltd 28–30 High Street, Guildford, Surrey, GU1 3HY. www.grosvenorhousepublishing.co.uk

As the world keeps evolving day by day, technology has become an essential thing in our daily lives. Many tech-companies have been established due to huge expectation from people who are always enthusiastic about new inventions. However, not so many companies could survive in very competitive markets like PC computing, software, hardware, etc. In the early 1990s, as PC computing began to proliferate in the industry, software development faced a crisis. Expected estimated the time for a startup business to have a shippable application in production was about three years. This was even worse when it came to others area in the industry. For example, in aerospace and defense, the average time for a typical complex project could easily be more than 20 years. As a result, many projects ended up being cancelled in the middle of the development phase. Some were complete but did not meet all the business’s current needs. Conclusively, project management is the primary cause for those failures. Fortunately, the agile process management has been established from a small group of software leaders to solve the management issue. Agile is a set of development methods which promotes adaptive planning, early delivery. Not only that, it also encourages rapid and flexible responses to requirements changes at any phase of the development process. It is true to say that agile process has given companies, businesses a more sophisticated

Our opinion is that we need to use a mix of qualitative and quantitative research to understand more about our customers and their buying behaviour. We need to gain an insight into how they select their suppliers and how we can improve our positioning.

Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. It can be defined as "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process,