A Swot Analysis Of Golden Dragon Chinese

1274 WordsFeb 26, 20166 Pages
Introduction Golden Dragon Chinese, Australian and seafood Restaurant were build in 1980, which is, belongs Jumbo Leagues Pty Ltd. It is a relax traditional dining restaurant especially for whole family, party and celebration. It has variety dishes such as Australian and Chinese cuisine and seafood as well. Besides, it can offering 180 seats dining room in the same time, is good place for tour groups where to go. However Golden Dragon also has some insufficient, so this essay will present a SWOT Analysis of the restaurant and give some suggestions how to improve the ratings of restaurant and attracts more customers. Strengths Strong market position within group tourism industry Golden Dragon Chinese, Australian and seafood restaurant is the designated place for having meal when group tourism visit the Blue Mountains area, especially Chinese group tourism, because it has spacious space to accept around 180 people in the same time. There are two types of food can be offered by the restaurant, one is buffet, another is fine dining. For Chinese group tourism, buffet is the common choice, because the price is reasonable and save time as well. Furthermore, the food is fast enough to eat and the movement of server to clean the quickly, so that they can receive more people. Moreover, Free Wi-Fi to be offered. Good external condition Golden Dragon Chinese, Australian and seafood restaurant located in a good position, which is beside the street; there is a spacious car park for lot

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