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A Swot Analysis Of Jimmy John's

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In order to understand how each of these sub shops position their brand it is important to understand the history of the company. Let us start with Jimmy Johns. Jimmy John Liataud started Jimmy John’s in 1983, concentrating not only on developing sandwiches from his own recipe, but also stressing “freaky fast” delivery (History, nd.). This appealed to students in the nearby Eastern Illinois University (History, nd.). Subway, was started by Fred DeLuca with financial help from Dr. Peter Buck, in 1965, as a way to pay from his med school education (Subway, nd.). DeLuca needed to learn the basics of business, as well as the importance of serving well made, high quality products, providing excellent customer service, while keeping operating costs low and finding great locations (Subway, nd.). …show more content…

Jimmy John’s advertises the greatest gourmet sandwiches, with “freaky fast” delivery. Their options are much less customizable than Subway. Jimmy John’s focus is on speed and simplicity. Subway advertises quick, nutritious meals for the whole family. Subway allows any sandwich to be made anyway. They focus on quick, fresh and nutritious meals.
These two brands are similar in that they provide subs as an alternative to fast food. The differences are numerous. Jimmy Johns’ calorie count on the subs can be significantly higher than those of Subway, but Jimmy John’s does not try to compete in this category. Jimmy John’s focuses on the quickness on their ordering and delivery process, where Subway focuses on the customizable, nutritious array of options to provide a quick fresh meal for their customer. The Subway brand can also be found all over the world, Jimmy John’s is strictly a North American

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