In order to understand how each of these sub shops position their brand it is important to understand the history of the company. Let us start with Jimmy Johns. Jimmy John Liataud started Jimmy John’s in 1983, concentrating not only on developing sandwiches from his own recipe, but also stressing “freaky fast” delivery (History, nd.). This appealed to students in the nearby Eastern Illinois University (History, nd.). Subway, was started by Fred DeLuca with financial help from Dr. Peter Buck, in 1965, as a way to pay from his med school education (Subway, nd.). DeLuca needed to learn the basics of business, as well as the importance of serving well made, high quality products, providing excellent customer service, while keeping operating costs low and finding great locations (Subway, nd.). …show more content…
Jimmy John’s advertises the greatest gourmet sandwiches, with “freaky fast” delivery. Their options are much less customizable than Subway. Jimmy John’s focus is on speed and simplicity. Subway advertises quick, nutritious meals for the whole family. Subway allows any sandwich to be made anyway. They focus on quick, fresh and nutritious meals.
These two brands are similar in that they provide subs as an alternative to fast food. The differences are numerous. Jimmy Johns’ calorie count on the subs can be significantly higher than those of Subway, but Jimmy John’s does not try to compete in this category. Jimmy John’s focuses on the quickness on their ordering and delivery process, where Subway focuses on the customizable, nutritious array of options to provide a quick fresh meal for their customer. The Subway brand can also be found all over the world, Jimmy John’s is strictly a North American
Initially, the restaurant had only four sandwiches where the star was the grilled cheese steak. Along with the subs, fresh-cut french fries, and hand-squeezed lemonade were served. The food was prepared on order, directly in front of the customers using the finest meats and the freshest ingredients. The concept of on-order freshly prepared food quickly became a hit.
Trader Joe’s is known for their unique grocery shopping experience. From their friendly employees donning Hawaiian shirts to their selection of great tasting, well priced foods, Trader Joe’s is the place to be, either as an employee or customer. As an employee for Trader Joe’s, one earns more money than employees at other major grocery stores, and one receives benefits such as vision, medical, and dental insurance, paid vacations, company paid retirement, and an employee discount of 10%. As a customer, one is greeted by friendly faces, is able to try new things, and has a unique shopping experience at a low cost. However, not everything can always be perfect. Trader Joe’s was nicknamed “Traitor Joe’s” when they were ranked the worst on
The business I have chosen to analyze is Tim Hortons. Tim Hortons Inc. is a multinational quick-service restaurant based in Canada and it is also the largest one in this country. Tim Hortons is known for its coffee and donuts which were the only two products offered in the first Tim Hortons store. The menu contains coffee, tea, specialty beverage and baked goods. And in additional, it also provides breakfast sandwich and lunch selection.
The franchise business that I identified is Jimmy John’s Sandwiches. Jimmy John was founded in 1983 by Jimmy John Liautaud in Charleston and is one of the fastest growing franchise is the United States with 2720 units in 43 states and 1,170,866.00 annual sales in 2016. They make fresh sandwiches that can please the masses. From slim sandwich, vegetarian, to a gargantuan sandwich piled with salami, smoked ham, roast beef, capicola, turkey, provolone cheese and vegetables piled high on a fresh homemade French bun.
Medical Mercy Canada has a good reputation and credibility in Canada. MMC has received "The National Prime Minister’s Volunteer Award" for its Lifetime Achievement. MMC has Canada’s renowned sponsors associated with its famous logo. Reputation, credibility, and goodwill are its assets that can be offered to its prospective affiliations such as Tim Hortons, Starbucks, Cisco, ASML or Best Buy. Tim Hortons is a brand that has been embedded in a Canadian lifestyle which would definitely like to associate with an organization that received the coveted award from Canada's prime minister. MMC with an ensemble of volunteers from various parts of the world has a worldwide reach. In its association with Starbucks, the volunteering organization can generate
A good way to control the risk, Tim Horton uses SWOT analysis, looking for its strengths, weaknesses, opportunities and threats. Strengths and weaknesses are the internal to the company includes reputation, patents, location. Opportunities and threats are the external part of the company which includes suppliers, competitors and prices. External parts are the things that cannot be changed. SWOT analysis uses to maximize the positive influence and minimize the negative influence. When we are looking on the strengths, opportunities are maximized.
Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by
This case study determines the critical success factors used by Subway Restaurants Corporation to expand nationally, which the corporation wants to use also to expand internationally. In addition, this paper describes the competition and the prospect success in Asia-Pacific and Latin America. In general, the fast food industry is discovered with respect to the history and future plans of fast food chain Subway international for expanding and accretion in Asia-Pacific and Latin America, containing the four factors that Subway should use to compete and success in those markets. Each proposed country market has unique cultural and religious requirements should be realized by Subway, as well as the consumption patterns, market trends, and the franchise values which determine from the local traditional fast food compared to the viewpoint of Subway’s healthy alternatives and low expansion costs.
The only real vision statement Heinz offers is to have a bottle of ketchup on every table.' This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality product, they should make consumers aware of the other products they offer. Those who feel Heinz ketchup is of the highest quality would be eager to buy other products produced by Heinz believing they too would be of the highest quality. They do need a
Introducing a new product to the market is a very risky operation. Not only is it risky but it takes time, effort and money. In order for a product to be successful, it had to fully undergo the product life cycle. Kellogg’s has an advantage when it comes to the breakfast market as it holds the biggest market share. After providing the British public with breakfast for years, it most certainly has a larger customer loyalty base. The strong brand makes it easy for product launching as the public are already familiar with the brand. However, introducing a new product comes with its challenges and risks. Looking at the ratios, Kellogg’s has a current ratio to date of 1:1.1 . This in financial terms rings alarm bells as it shows that the company will struggle to pay its short term obligations. Kellogg’s however can operate on a low current test ratio as it has a good long term revenues coming into the business. This means that it is possible to borrow on this basis to meet its current obligation. After calculating the net present value, which gave a positive NPV of £38450million, I move that we go ahead with the introduction of a new product. In traducing a new product is a sign of innovation and growth on the part of the competitors. In order for a new product to be introduced to the market, Kellogg’s will have to spend money on the actual product, the marketing side of
EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers.
First is “Healthy” with the combination of many kind of vegetable with meat and their many types of their own special sauces, their sandwich completely provides the essential nutrients. This will lead the consumer can eat fast food which provide them quick service without destroying their own health. Subway use this key strength to influence the consumers, especially group of people who highly concern about their health. In addition, Subway has a various menu which lead them to reach broadly target group.
Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own
According to PepsiCo SWOT, “it is better equipped to satisfy the needs of customers with a wide variety of successful products” (2008). PepsiCo managed to present almost every type of drink and food brands. The merchandise that is earned is the majority of their revenue. This makes them extremely at risk to change any of their marketing products. However
The Subway restaurant chain is marked by its impressive leading global growth. It is the largest restaurant chain in the world. And its foundation and history could be not only a good example for the understanding of business, entrepreneurship and franchising, but also a story which can inspire and awake all of us to new possibilities in our own lives and careers.