A Tale Imagined by Disney

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A Tale Imagined by Disney Up until the 1950’s, books were considered for leisure and family time but not for marketing (Zipes, 2009). High-tech and mass media has brought about a culture that surrounds us by residues of the fairy tale by Disney’s marketing marvels ranging from motion picture revisions and music to toys and fast food enticements (Parsons, 2004). Jack Zipes claims that we “live in a world that causes our lives to be mediated and determined by illusionary images,” and in the last several decades, Disney does that best (2009, p. 127). Disney’s revisions of fairy tales seem centered upon the assumption of “childhood as a time of innocence with maturation into adulthood involving a loss of this innocence [and that innocence]…show more content…
The story also opens with great promise in presenting the idea that the male character, the spoiled, selfish, and unkind prince, is actually the one with the problem (Dickens, 2011). In a break from the traditional format of fairy tales’, the acceptance of inappropriate behaviors in men, such as having a lack of moral values and being judgmental of one’s exterior appearance, is not tolerated but rather when these characteristics are displayed by the prince he receives harsh punishment. The female enchantress who has been unjustly judged by the prince uses her magic to change the prince into a hideous, grotesque, alarming Beast and placed his entire castle and staff under an enchanted spell to be broken only by true love (Booker, 2010). The second hint that Disney’s revision of the tale is attempting to break from the norm, is the presentation of their second male lead, Gaston. Gaston is the “hunky, but dimwitted” sought-after man of the town striving for Belle’s affection who is driven only by his own instinctual nature and ego (Dickens, 2011, p. 81). Upon completion of these main characters we see the stage set for potentially a different take on a female’s value exceeding her beauty and a male’s value needing to be more than brute physical strength and appearance. Disney seems to support the ideal that individuals should try to “find what their innate characteristics are and develop them,” by Belle’s declaration “I want much more that this provincial
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