A Theoretical Analysis Of The Commercial First Date'

Crafting an argument and trying to get a message across can be difficult to do through text. Using a commercial as a rhetorical device, an audience can create a better and more complex imagine that text alone could not. In 2015, Dove released a commercial to launch their new Dove: Men+Care Campaign which aims to show the new face of masculinity. In an emotionally crafted commercial, the organization uses rhetorical appeals, provides evidence, and contradicts social and situational conventions, in an attempt to convince the audience of their argument that masculinity has changed. Men don’t have the same imagine of “strength” and now use fatherhood to reflect it.

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

GEICO’s advertisement located in Men’s Health November 2016 issue targets car owners through the use of several tactics such as segmented targeting, hooking the audience, and appealing to the audience while prying for consumers to make the simple choice; to chose GEICO over their competitors. GEICO is the second largest and one of the fastest growing private auto-insuring companies in the United States (GEICO, 2016). The target audience is reached through the imagery of a stack of cookies to correlate the greed and desire received from the food into the experience provided by insuring your car through GEICO. Additionally, GEICO strives to target customers through attempting to cater to their needs with the intended end goal of persuading them to choose GEICO over the “other guy”.

Lincoln has come out with a series of commercials starring Matthew McConauhey who because of his smooth southern accent can make you feel very comforting in anything that he says. I am going to analyze a Lincoln commercial that is trying to show that they’re car is very environmentally friendly but are playing it off like it’s a by-product of making a nice car this is not true and through a series of arguments I will show you that. This commercial uses

To start with, the music that is used is very upbeat. In particular, in the background the audience can clearly hear a guitar playing, and can feel the beats from the drum. This draws in the attention of the audience in how the music makes the experience of buying their first car a simple process to go through. The fact that buying a car is a serious process to go through, the music helps them through the process of buying their own car. Also, the lyrics of the song are very powerful. For example, the lyrics of the song say,“Hunt you down eat you alive, just like animals, animals, like animals-mals.” The target audience is engaged in the musics lyrics because this is a generation that are into weird and crazy types of music. The music that is used in the commercial attracts the audience because of how catchy the lyrics to the song are. Finally, the sound effects accents whats happening during the video. To illustrate, when the main characters are at the desk the audience can hear beeping sounds, and can hear sparks going on in the background of the commercial. This attracts the attention of the target audience in the fact this is a generation that is surrounded by technology, and uses it in everyday life. This is a generation that uses technology in order to buy items off of the internet. To Conclude, this commercial is very effective in catching the attention of young adults that are into weird and crazy

Let's take Subaru as an example. In their “making memories” commercial, a father is seen cleaning a car that will soon belong to his daughter. Each item he comes across triggers a memory of her time growing up like a crayon from her days in elementary school. As she drives away, the Subaru logo comes on the screen showing that Subaru is a safe car that you would want to give to your children one day. Many of their cars also have Eyesight Driver Assist Technology which as they put it “ is an extra set of eyes on the road, and if need be, an extra foot on the brake when you drive. This will help many teenagers on the road as they start to drive, keeping them safe and others around them safe too. (Subaru,

The nissan commercial consists of a woman telling her significant other that she is pregnant and the soon to be father doesn’t have another room in his car for a child. In the nissan commercial, the father stretched out his car to have another seat for the unborn baby and into his dream car. In reality where you must go through a long process of choosing and buying your dream car, the father magically stretched it out free of charge. The commercial is saying about American culture is that American culture has an easy life when obtaining a new car compared to other places. Americans value easy life and going smoothly when unexpected circumstances come their way such as having a baby. Life isn’t simple where you can get a baby by having sex,

Companies use advertising to persuade the feelings of their buyers. This advertising gives the viewers the feel of an alternate reality, rather than a simple use of a product. For example, looking at Lincoln’s official commercial for the MKX, it is clear to see that Lincoln is not trying to sell just a car, they are trying to sell the experience. I believe that this commercial does a very good job at portraying the attitude towards reaching a neutral crowd, and that Lincoln is trying to make their viewers feel a sense of elegance of owning and driving the MKX.

I think this ad is targeted to women and parents who have children. This is because the narrator contemplates what is the best to tell his daughter that she should focus on the progress rather than the result. It is similar to Audi' mission because everyone has the rights to make progress without discrimination that can benefit everyone. Therefore, Audi of America emphasizes " Equal pay for equal work" in the commercial as "A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average." mentioned in Youtube description. I also believe Audi' car not only for men but also for women. In my opinion, Audi delivers their message effectively because they appeal their target to feel included that

The car company wants the average male to think that this car will make his life a whole lot better. The audience is neutral. Mercedes is trying to get people who have not made up their mind about buying a car to buy car. The car is not just for the wealthy, because part of the pitch is that the car is affordable for an average middle class person. The commercial is more targeted at males because the car is more masculine.

If you saw the ad by clicking the link above you will see that they were trying to show us that the dad (Kevin Hart) is just like you (the parents) and claiming to be plain folks by going to places like the carnival and the theater. By claiming to be plain folks it also tells us that with normal jobs people can buy the car meaning the car isn't worth a lot or its worth the price. To me the best part was the last part were Kevin Hart rents a helicopter just to tell him that “your messing with the wrong daddy” in my opinion it tells us that parents sometimes go too far with being over protective, not as far as buying a helicopter but

One of the commercials for the Super Bowl 50 was the "First Date" commercial, which starred Kevin Hart. This commercial was trying to persuade you to buy a Hyundai, while also entertaining you in the process.

Or perhaps, a commercial for Harley Davidson or Indian motorcycles. Finally, thirty-two seconds into the commercial the Mercedes roadster is first seen. The product is revealed and the first “P”, the product in the marketing mix, is identified. The target audience is now shifted to the middle-aged baby boomer with a higher white color income and an overall higher socioeconomic status. The product variety, quality, features, packaging, services and warranties are not discussed leaving them up to the viewer to

Finally, a car that can get me wherever I need to go and beyond! Is that the first thing that comes to mind when this advertisement is seen? Well obviously this car can’t take anyone to the sun. But, doesn’t it make the reader wonder how far it can actually get them? I don’t know much about anyone else but it makes me want to scope this car out and see what it is capable of! This friendly print ad was found in a Us Weekly magazine that was sent out in January of 2016. Let’s now take a look at why this ad was produced, who it was intended for, what’s important, and much more.

An advertisement is a paid notice that tells people about a product or service (“Advertisement”). One of the biggest platforms, on TV, for advertising is the Super Bowl. To get an advertisement to be broadcasted during the Super Bowl is very expensive. Super Bowl XLVII and Super Bowl XLVIII cost on average four million dollars for only thirty seconds of airtime (Schwartz). Toyota used the Super Bowl to introduce the all new Prius 4, and launch their new campaign “Comedy of Errors”. This ninety-second commercial cost Toyota north of 10 million dollars but the company believed that it was worth the price. This advertisement presents to us that the Hybrid group, like the Prius, is the new ride everyone wants. And the car’s power and performance