A Theory Of Media Politics By John Zaller

“Since media are part of the political class and talk mostly to the political class, the myth of popular polarization took root and grew.” (Fiorina, Abrams, Pope, 2005, p. 167). Recently media has played a huge role in the country’s politic; they share information, report events, and frame opinions.

Consequently, the political sphere is now being colonised by the media, and politics has begun re-orientating itself to satisfy the logic of media organisations (Meyer, 2002, p. 71). Therefore, the media are active participants in the policymaking process and the ability to stimulate change or maintain the status quo depends on their choice of subject or policy issue and how they frame it. Active investigative reporting attempts to shape policy outcomes, but this does not necessarily mean that it always represents the most successful approach for gaining policy changes (Spitzer, 1993, p. 7). In fact, sometimes passive, straight reporting can have a greater influence on policy choices. When this occurs, media independence is largely bypassed, as the news generated depends solely on the information released (as public relations material) from legitimate news sources. For example, in the United States, White House staff routinely make ‘leaks’ - expressively to influence policy decisions (Davis, 1992, p. 143; Robinson, 2001, p. 948). Robinson noted that journalists regard “leaks… as indispensable to their work” and that they are aware of their use by officials in return for scoops (2001, p. 949).

Ever since the 17th century, the newspaper has been produced and blown out of proportion, known as mass media. George A. Krimsky shines his own opinion in his essay, “The Role of the Media in a Democracy.” Krimsky provides many examples, reasoning, and rhetoric devices to expand his argument even more, his argument being that; the press should send out straight facts, let people interpret them, and allow the free press to hold the government accountable.

The national media is instrumental in allowing the electorate to develop opinions about contemporary issues. The media is incredibly influential and its power can be wielded for the benefit of all, or it can become a detriment to society. Some media outlets seek to sensationalize the news, sacrificing informing voters in favor of the bottom line. It is through people and organizations who seek to provide the most accurate and impartial view of an event that popular sovereignty gains much of its power. A commitment to informing the public, even when the information conflicts with a writer’s social and political philosophy, can be a difficult one to maintain. Yet, reporters uphold it everyday. This can be seen in the news site CNN (Cable News Network), which is known for having a liberal bias. Despite said bias, it does not shy away from portraying Hillary Clinton, a democrat, as a flawed candidate in an effort to be unbiased. Such a commitment is essential to creating a political and social dialogue in our nation, and as the saying goes, “when dialogue fails, democracy fails.”

Should the media play a role in American democracy? The media has a big role in informing people about what is going on in the world. I believe that the media shouldn’t play a role in American democracy. The media has the power to influence voters and candidates, but that is dangerous. If the media were to still play a role in American democracy, it would be a limited one.

The “roots” of bias in the media date back to the nineteenth century, and criticism about bias partly reflects a controversial idea about what exactly is the media’s role and purpose. Newspapers and television alike are suppose to exist to relay objective, factual information gathered and communicated by journalists and reporters.

“Elected officials and candidates for office, especially Republicans, bemoan how the media impedes their ability to effectively govern or conduct a campaign. Bob Dole, for example, argued in 1996 that his presidential campaign against Bill Clinton was stumbling because of the news media’s leftward tendencies, particularly those of the New York Times (Kurtz,

We are living in information age, where quick access to all types of information is a way of life. People around the relay on media, for information related to politics, culture, sports, technology, economy and various other factors. Although media is applauded for its role in transforming our life by providing relevant and accurate information, there is increasing exasperation about current media practices. Many people believe that current media practices are not aligned with the objective of providing correct information to public. In doing so, media portrays a picture that is favorable to its own objective and may contradict the reality; consequently these practices are termed

Political scientist, journalists, and politicians alike often discuss the role of the news media’s place in affecting campaigns, and voter perceptions. Claims of media bias in political news coverage have risen over the past two decades. Scholarly research has explored concerns that broadcast and print media shape voting decisions in democratic processes.

On a July day in 2015, reality television star and real estate mogul Donald Trump announced his candidacy for President of the United States in the 2016 election. Following his announcement, the mainstream media openly mocked Trump, and some found great humor at the idea of his campaign, wondering how long it would take before he dropped out of his “doomed before-it-began campaign,” as many called it. By being openly dismissive of Trump’s campaign, the media did not remain non-partisan. Despite the media’s bias, Donald Trump is within single digit percentage points of being the next President of the United States, and no one in the media is laughing at him now. The media in the United States can influence many things, especially politics. Different forms of media all take different angles and at times will morph a story to fit their perceived narrative, and that is a problem.

In Chapters 8-10 and the conclusion of Mediated Political Realities by Dan Nimmo and James E. Combs, the authors talks about various topics, concepts, ideas and so on. The authors talks about social character. Social character according to the authors are develop through social standards in regards to tradition. Direct Tradition is traditions that is mediated through realities. Social character can relate to a political part through style. The authors talks about pack journalists and how they effect the media. Also, pack journalist are not just limited to political races. Soothsaying Journalists has an order with leaders and they get different cues. Media consultants play a role in the presidential race by designing the candidate’s media page

Media is known as the “king maker” for many reasons, such as shaping candidates in audience’s perspective. Television has been a big influence in shaping voters choice and labeling political parties, even though some believe media information can be scant in regards to candidates. Media can be anything from television to social media networks and how many people think that media is a great influence, some also think it can be a problem. “It only takes 140 characters to damage a political campaign” in which Smith is referring to social media as being a problem. (Smith, K. 2011. Pg. 9) At the state and local levels party affiliation remains the most important. “In television age, journalist became the chief influence in the selection of candidates

The relationship between the media and politics has been going on for a long time. According to Paul Starr's article `Political Networking' the relationship began

Another way media frames political issues is inserting media’s own position on the issue. The media’s position tends to be more liberal and promotes more democratic policies and issues. This bias coverage stems from a long growing relationship between the media and liberal forces (Ginsberg, Lowi & Weir, 1999). However, any bias can distort new coverage and influence audiences in that direction.

The propaganda model was developed by Edward Herman and Noam Chomsky in 1988. The propaganda model was published in the book of Manufacturing Consent, sought to provide an analytical framework that attempts to explain the behavioral and performance of the mass media in the United States (Herman, 2000). Herman and Chomsky (2002) argued that the propaganda model contains five filters which determine what is ‘news’. The first filter is the size, ownership, and profit orientation of the media, which refers to the cooperation between the mainstream media and the large conglomerate. The second filter is advertising, which refers to the mass media using advertising as the central source of income. The third filter is sourcing, which refers to the mass media dependency of information from the government, business and experts. The fourth filter is “flak”, which refers to the negative response that discipline the media. The fifth filter is anti-communism, which refers to the control mechanism of the