A Trip On The Oversea Recreational Tourism

4) What threats exist for the future performance of cruise-line industry and, specifically, of carnival cruise lines?

Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all.

Ship-based tourism is expected to again include the operation of small auxiliary boats, shore landings, kayaking, mountain climbing, running events, SCUBA diving, snorkelling, skiing, snowboarding, stand-up paddle boarding, camping (including short overnight stays), helicopter operations, use of Unmanned

During your cruise vacation you will visit ports to shop, explore, beach, sightsee or hike. There are a wide variety of activities in each cruise destination. Or you could just depart the ship for a chance to walk around for a change of pace. Although this is a great cruise adventure, you should realize that you will only get a small sample of what each port of call has to offer. And be forewarned, as you step of your majestic cruise ship there will be hordes of natives trying to sell you a trinket or a tour around the city.

As mentioned above, cruise ships are in fact consumer spaces. These massive ships encompass so many facets of contemporary capitalist society. Restaurants, hotels, shopping malls, amusement parks, spas and nightclubs, are just a start to

The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91% of the cruise line industry is made up of three companies-Carnival, Royal Caribbean, and Star. These three organizations are world-famous and have developed the cruise concept to the point that there is a cruise that will fit just about every person’s destination dream and budget reality.

Some of the global forces that contributed to the growth of cruise lines are that they took place on the open sea. The possibilities for passengers were endless. It was normal for people to travel by boat for business or as a job, but to travel on a cruise line for vacation on the open sea made the idea of it all exciting and intriguing. Another factor is that the ports that all the cruise lines were embarking from led to a mass market. Another factor that contributed to the growth of the cruise-line industry would be the beginning of Transocean air services.

Luxury cruise ships have a fascinating and colorful history. The industry of “pleasure cruises” began in the year 1867, as people discovered how enjoyable leisurely, elegant ocean travel could be. As the years passed, cruise ships became more and more receptive to the needs of their usually wealthy passengers, and became floating palaces, lavishly decorated and serving only the finest food and drink. The stately cruise ships portrayed in movies such as the Titantic are not figments of the imagination dreamed up by a Hollywood screenwriter, but can actually give us a feel for the amenities and impressive styling common for those times when traveling by ship. During this period, aptly coined the “golden age of ocean liners” cruise ship travel was quite popular; with the New York to London route one of the most popular voyages.

During the recent economic contraction, the cruise industry has been continually changing with more carriers purchasing larger ships. This is part of an effort to offer better amenities when attracting upscale cliental. However, the industry has become more competitive and the total number of players has increased exponentially.

The global cruise industry continues to be the fastest growing travel sector in the world with strong consumer attention and substantial cruise line investment in a diversity of mind-blowing ships that travel to the most exotic locations in the world and offer exceptional vacation experiences.

Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade, it has continued to expand its capacity and develop new cruising opportunities for vacationers, now offering their customers a wider variety of packages at different lengths and price ranges. This has helped them to expand their market in the cruising areas such as the Caribbean, Europe and North America.

Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence, which is fun. Also, as an extension to their branding of the "fun" ships they are the low-price leaders. Because of their strong brand image they are able to achieve double-digit growth in

Since the latter of the 1950’s, the change of use of ships as a means of purely transporting passengers, has given cruise ship companies the opportunity to exploit the Caribbean and promote it as the most desired destination to visit (Wood, 2000). Royal Caribbean Cruise ltd was founded in 1969 and was the company that revamped the concept of using ships as passenger transportation and created the widely known luxury cruise ship that caters to every passengers needs from multiple restaurants to a fitness centre and cinemas. As cruise ships continuing to be built larger and more luxurious, the introduction of post panamax ships, the growth of in passenger numbers will also increase meaning the cost and benefits of cruising holidays may be greatly outweighed. Social, environmental, economic and cultural impacts have to be taken into consideration (Wilkinson, 1999, Hritz & Cecil, 2008).

The main issue of the case is how the Carnival Cruise Line can improve their “Fun Ship” strategy without losing its original meaning. They are having difficulties on how can they innovate some of their facilities aboard the ship and their services to proved to their competitors and the industry that

Economic, The economic influence is very important and powerful in the cruise industry. When there are changes in income this can mean a lot of differences. When the income will increase there is a possibility that more people will go cruising or do more cruises