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A Universal Language

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Individual Research Proposal
MKT5AMR

5/29/2015 La Trobe University Takshak Dahiya Table of Contents

Abstract 3
Introduction 3
Literature review………………………………………………………………………………………………………………4
Objectives…………………………………………………………………………………………………………………………5
Research Methods.…………………………………………………………………….......................................6
Expected Output………………………………………………………………………………………….....................8
English Slang Questionnaire……………………………………………………………………………………………..9 …show more content…

II. Introduction

Across the globe, the primary universal language that is accepted in English. To communicate effectively and interact in corporate and industrial environment at international level, an effective hold of language is must especially from students in colleges as they represent the future. But, there are very few countries in the world which have English as their first language. Therefore a level of difficulty arises for non-native speakers of English to adjust in the international standards of the language. Also, countries which do not have English as their first language struggle with the accent and dialect of their individuals where culture becomes an important factor in the use of Universal language English especially with use of slang words. This is an era of modernization and social media, internet communication plays an important role in exposure to the western culture in other countries of the world.

Relevance of the Research

The relevance of this research helps in analysing the formal and slang usage of English by Southeast Asian students from exposure to western culture through different means of communication. This study will help the researcher to understand different English colloquialisms inherited by college students in the three countries that are involved in this study (China, Japan and Philippines). Thus, this study will motivate the researcher to assimilate various

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