A World Of Big Business, Public Relations

The Lewis Blackman case is an unfortunate case of failure to be ready to deal with unexpected problems, failure to recognize the problem, and failure to respond to the crisis at hand. Clinical warning signs and symptoms were clearly present and even recognized by the healthcare team however, they failed to recognize the significance of the data and correlate it to impending crisis which lead to failure to rescue. There was a presence of understanding the data but a lack of cognitive ability to translate the data into meaningful information to guide decision making efforts. The focus of the team was obviously focused on the fact that the expected and anticipated plan of care for Lewis Blackman only accounted for a favorable outcome

University Hospital is a well known hospital with a level 1 trauma treatment center for the tri-county area of a northwestern state, the hospital enjoys the fact they are known for their promising reputation among healthcare professionals and the public they serve. Jan Adams is an OR supervisor that has been working there for ten years, as a professional she makes surgeons follow protocol as required and enjoys working with trauma patients. One Friday night, which is the busiest day of the week for the trauma department; the unit was notified that a helicopter was on its way with a 42 year old man who had been in a car accident. Shortly after the patient arrived to the trauma center, the resident and other medical staff noted that he was in very bad physical conditions, needed immediate surgery or otherwise he was going to die. The issue was that the on call surgeon had to be present during the surgery and had not yet arrived, but regardless of the matter and protocol they proceeded with medically treating the patient immediately. The concern is that in doing so they violated medical procedures and put the patients safety at risk, this lead to a long list of ethical issues for example, patient well-being, impaired healthcare professional, adherence to professional codes of ethical conduct, adherence to the organization’s mission statement, ethical standards, and values statements, management’s role and responsibility, failure

In this scenario the hospital in order to advance the quality of care, could have shared the information about the incident with the nursing personnel. The hospital could provide the best quality of care to the patients and achieve the patients’ satisfaction, by sharing the data. Advancing the quality of care would have positive effect on both patient satisfaction and nursing care. Knowledge of nursing care empowers the nursing staff in such cases. In this scenario the knowledge of pressure ulcers, restraints and patient care is significant. On the other hand the nursing care in this scenario could have been better and the family/patient could have been cared better if the nursing staff had gotten the best patient care knowledge.

As a healthcare practitioners, husband, and father, I think that the CDC had every right the detain Mr. Speaker, to enforce public health law. In the scenario it stated that Mr. Speaker knew of his deadly illness before he boarded the plane to return back to Atlanta. It was the responsible of Mr. Speaker, to inform the crew of his contagious illness so control measures could have been put in place to minimize expose of his illness to other passenger on the airplane. The Center for Disease and Control (CDC) has guidelines in place for the aircrews members to prevent the spread of germs in the respiratory system such as Middle East Respiratory Syndrome [MERS] ("Infection control guidelines for cabin crew members on commercial aircraft quarantine

Approximately a year ago, six surgeons experienced an aviation crash.  Their hospital, previously known as Seattle Grace Mercy West, had received a request to assist with a conjoined twin surgery from Boise Hospital, since they had just successfully completed a case of this type of surgery a month earlier. In response, Mercy West sent six of their surgeons from different specialties onto a plane that afternoon. The plane never arrived at Boise Hospital. In fact, it was not until three days later that a rescue helicopter spotted the wreckage in the middle of the woods. By the time the helicopter had arrived, two of the surgeons had died, and one had endured a serious injury to her right femur.

I feel the driver of the unit was exercising due regard for the safety of himself, crew member, patient, and all others they may contact that dreadful January morning. However, I do believe he should have activated their emergency lights and further reduced their speed to possibly give himself and other drivers extra reaction time to avoid collisions of this type. However, I do not believe the recommendations above would have significantly changed the outcome of

Realising the need for a guide to gay-friendly accommodation, venues and services, Rex Masters (Matrix Public Relations) came up with the Pink Guide for Cairns and Tropical North Queensland, which he launched in 1997.

There were no serious injuries apart from passengers being in shock and a few bruises.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

For most Public Relation college students and grads, be an intern at J Public Relation (JPR) is a dream comes true. However, earning a spot at their mentorship program is so competitive. JPR is one the top hospitality, luxury lifestyle and social media firms in the USA based in San Diego, Los Angeles, New York City, and London. This boutique agency is made up entirely of hardworking women who have helped the agency to grow and gather countless industry awards including “Power 50” PR Agency List by New York Observer, Top Places to Work by PR News and San Diego Magazine’s list of Coolest Companies. Lauren Knox, who oversees the hiring of interns at JPR, says that they receive over 400 applications per month at each location and only five have

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR