A project report on Sales and channel distribution system of Godrej

The following research paper is based on The Home Depot Company, one of the largest home improvement specialty retailers in the United States. In addition, the analysis also includes supporting feedback obtained through an interview session with the Home Depot’s Operations Manager, Jaime. Jaime has a bachelor’s degree in business administration and has been employed by the company for eleven years. He possesses the knowledge and skills that are necessary to administer the supply chain management process for the 605 W. Morrison Rd. location store. The Home Depot has utilized several IT technologies that have helped the company gain core competencies in supply chain management processes. They have adopted the Omni-Channel Supply

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

| Weakness 1. The market started late in China 2. With high features of specialty of the products 3. High products price 4. Weakness on the level of marketing of channel manager

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

Effective communication system through out the value chain. Installation and implementation of Information Technology system E.G Emails and SAP instead of memos .  All channels (distributore, retailer etc) should be acknowledged about company’s cultures and values. Adequate meetings and trainnings are crucial for effiective channel management. 3. Relationship Marketing NFG should create strong bonds and trust between all of its stakeholders; channels, customers, partners. This can be done by improving transparency between each party and implementing a CRM programs. Therefore, stakeholders will not hesitate to share their problems with the company when it arises and everybody will be willing to create and promote a WIN-WIN solution for all. 4. Performance Marketing  Sales Revenues are set

This task I am going explain the process of distributing goods through different channels from the manufacturer to the customers. The term distribution means the process of delivering, storing and selling goods, so that they can be used by customers. (Source- Intermediate Retail and Distribution, Delivering is about what types of transport which are used to carrying and delivering goods, the types of transport is going to be Rail, Road, Air, Water for example rivers, ocean cargo and canals and People. Storing is about where the goods are going to come from and where they are going to be stored. Selling is going to be where you are going to sell the goods

With the change of Home Depot’s, employees started to feel dissatisfied with their role of handing customers. Furthermore, building supply market is very fragmented; many contractors contacted their regional suppliers for assistance. However, the contactors regional suppliers offered trained sales staff and specialized services, while HDS process was standard warehouse format.

Marketing channels are very important to both the manufacturer and the consumer. These channels are the way the manufacture releases their product to the consumer for purchasing. Manufactures can choose either a direct channel which is the means of selling customers or accepting orders from them. A sales force calls on customers and prospects to present information on products and persuade them to place orders. Retailer channel is the channel that manufacturers sell their goods directly to large retailers such as Amazon which then sell onto the final consumers. wholesaler channel typically buys and stores large quantities of several producers’ goods and then

Channels of distribution are important in term of getting to customer, warehouse management and distribution to

In order to execute successfully on his growth plan, Rountree would need to re-assess Ohmeda’s marketing channel strategy. In 1985, 43% of equipment sales ($41M out of $95M) were booked through dealers. Dealers provided increased coverage, but also carried significant

✓ Develop distribution channels by doing alliances with distributors and dealers where the company is not well present and with high potential.

Distribution channel is one of the marketing strategy. Distribution channel can be explain through how the company expand their product and services and how efficient the company manage to ensure the product and services reach to their customers. As we know, there are smaller percentage people who get information about the Takaful operation and Takaful industry. To manage this case, Takaful must expand their distribution channel where Takaful must hired maximum number of talented agent to help the industry to get new customers in order to develop their industry. Takaful industry also have to create a commercial website in order to sell their product and services directly besides to gain customers. From the commercial website, customer can easily get information about the Takaful operation such as their product, services and benefit to customers when apply the Takaful product and services as well as their operation and development. Customer also can directly ask the question and can directly contact with the Customer Service Department of Takaful. This method can make the company meet the current need and want of their customers and at the same time, company can improve their operation in order to find a place in society and achieve good performance in