A selective Annotated Bibliography on Convergence and Divergence

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A selective Annotated Bibliography on Convergence and Divergence
Theodore Levitt (1983). “The Globalization of Markets.” Harvard business review pg 92-102
The author asserts in this journal to understand the two vectors shape the world – technology and globalization. The first helps determine human preferences, the second, economic realities. The global companies systematically push these vectors toward their own convergence, offering everyone simultaneously high-quality, more or less standardized products at low prices. Technology is a powerful force that has driven the world towards a converging commonality. Almost everybody everywhere wants all the things they have heard about, seen, or experienced via the new technologies. The
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A selective Annotated Bibliography on Convergence and Divergence
Theodore Levitt (1983). “The Globalization of Markets.” Harvard business review pg 92-102
The author asserts in this journal to understand the two vectors shape the world – technology and globalization. The first helps determine human preferences, the second, economic realities. The global companies systematically push these vectors toward their own convergence, offering everyone simultaneously high-quality, more or less standardized products at low prices. Technology is a powerful force that has driven the world towards a converging commonality. Almost everybody everywhere wants all the things they have heard about, seen, or experienced via the new technologies. The cultural differences are becoming more and more homogenized. The result is a new commercial reality—the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Organizations need to move from being multinational to global corporations. The organizations that do not adapt to the new global realities will become victims of those that do. Only global companies will achieve long-term success by concentrating on what everyone wants rather than worrying about the details of what everyone thinks they might like.

Douglas Susan P, Wind Yoram (1987). “The Myth of Globalization”. Columbia Journal of World Business;Winter87, Vol. 22 Issue 4, p19
The purpose of this journal article is to examine critically

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