A study on customer perception towards E Banking facilities

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INTRODUCTION

Consumer Perception
Definitions
Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior.
Therefore, a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual making a purchase with little or no influence from others. However, in some cases a number of people can be jointly involved in a purchase decision•
Identifying and understanding the groups consumers belong to is a key strategy for
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However, the rapid growth of the Internet has introduced a completely new level of security related problems
(1) Technology and Security issues (2) Legal issues and (3) Regulatory and Supervisory issues

The problem here is that since theOne would think that the main purpose for a bank besides managing one 's money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization, customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service on to their customers, this is essential not only to attract new customers, but also to retain existing ones because customer dissatisfaction would spoil the bank 's name and image. To provide this kind of service more fast and efficient, the major weapon of bank is e-banking.
There are several Research Design techniques that can be used to identify customer perceptions about internet banking and also service problems such as debit card fraud and loan issues. A survey was implemented to find out how well customer perception about e-banking leads to various banker’s function and the studies have found that the exploratory research was used in order to identify all problems
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