A1 Steak

Increase in sales by using the same sales channels, offering more styles, and increase presence in new markets for AGI products.

Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store in Winter Haven Florida is a employee- owned privately held corporation. Publix is has over more than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery, and other food products. Our stores are located in Florida- 752, Alabama-51, Georgia- 180, South Carolina- 45, and Tennessee- 33. Publix built its first distribution in Lakeland, Florida and moved its headquarters there from Winter

Sales Contests – Incentivize the dealer’s sales team to promote our scooter over the competition.

Contest/ Prize: The second strategy will be to create a contest or prize with our product. The idea of this strategy will be if the customer purchases our A.1 steak sauce; there will be a code under the cap. When they are at their homes, they can go on to our website and type in the promotional code. The prizes would range from winning a free bottle of A.1 steak sauce to winning $100.

Kudler plans to expand these areas in the future, providing a multitude of specialized classes to its loyal customers. Offering cooking classes in many areas of the store makes customers more interested in shopping the store and learning new techniques in cooking healthy fares for their families. In addition to offering these classes, the employees are to be cross trained in many areas to provide a pleasant shopping experience for Kulder 's customers. The customers will also be provided with brochures of the dishes they will learn in the store that will provide the recipe and food suggestions that will go with the main dishes taught in the class. This suggestive information has been proven effective in marketing strategies; therefore, Kudler will use this suggestive marketing technique to increase the buying desires of the customers.

On April 19, 1930 in Winter Haven, Florida; George Jenkins founded a private employee-owned American market. Publix Super Markets, Inc. (Publix) is one of the largest regional supermarket grocery chains in the United States. According to Fortune magazine in 2011 it is one of the top 100 Best Companies to work for ("Fortune", 2012). Earning even more accolades in 2011 Forbes ranked Publix as the No. 6 on the list of as one of the best largest private companies in the United States to work for. The company has a great reputation for providing a great shopping atmosphere, outstanding customer service, and taking care of its employees. This type of dedication to the customer and employees can be seen in

Additional sales dollars must be produced to cover each $1.00 of incremental advertising for Red-Away

When deciding on your target market you have to realize that you aren’t going to appeal to everyone, people have different tastes and interests. Trying to appeal to everyone is a plan that will bring failure rather than success. When figuring out who your target market will you have to consider the type of food

Executives have noted that beef consumption in the US is declining and this explains why volume sales have remained stagnant over the past few years. On the other hand, consumption of chicken and turkey has doubled since the 1970s (AMI, 2009). Considering this information, one recommendation is to offer a sale “Buy one A.1. Steak Sauce, get one A.1. Marinade free”. This type of sale will appeal to customers who plan on grilling both steak and chicken during Memorial Day weekend. Because of the small amount of steak sauce used at one time some consumers do not find it necessary, nor are they interested, in buying 2 bottles of steak sauce for $5. This promotion would also help increase brand awareness for A.1. marinades without spending a lot of money on outside advertising.

Tyson Foods Inc. projected a record profit this year, reported at 461 million up from 309 million a year earlier. They are looking for a new advertising company to help them get even better. We should definitely offer our services to Tyson Foods Inc. and get in on this big success. I need your permission and we will make this happen right away so we could make a lot of money.

Currently A.1. is guaranteed to receive chief ad placements during the important holiday weekends. If A.1. makes no changes, there is a high probability that A.1. will lose these placements as Publix is already considering Lawry’s for the Memorial Day ad.

2.) Increase promotional and advertising efforts at the store level to enhance consumer awareness and demand to foster re-purchases by the retail stores.

| Issue Lawry is attempting to release a new steak sauce that should penetrate the market by early April. Obviously a new player in the market is not a major concern to A1/Kraft, having over 50 percent of the market share. The best case scenario for Lawry is that they will only gain ten percent of the market share. The direct threat for A1 lies with Lawry’s marketing tactics. Lawry is attempting to launch a Memorial Day advertisement with Publix, offering a two-for $5 promotion. The issue is that retailers generally support only one brand in a particular category in a given week. In recent years A1 has

Local advertising has also included window clings and store hangings centered on a holiday theme as well as everyday celebrations. In-store print ads displaying bundles and packages help to “wow” the recipient while providing a nice upsell for the store. Outdoor billboards and banners grab the attention of walkers and motorists during the holiday seasons as a wonderful last minute gift idea. We also occasionally participate in joint marketing efforts with other franchisee owners in bigger

Publix is the leading employee owned supermarket found in 1930 by George Jenkins in Winter Haven, Florida. Currently, there are 1,051 stores in the five states who operate Publix’s supermarkets, Florida, Georgia, South Carolina, Alabama and Tennessee. Its promise to commitment has facilitated their success in a being a grand place to work and shop. “Where shopping is a pleasure” is Publix’s slogan which they are known for promising never to disappoint a shopper intentionally. Not only does Publix cater to their customers but their employees as well which has maintained high rate of employee fidelity.