ABE International Business College Case Study

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Introduction The ABE International Business College is the premier global resource of management and leadership education in the Philippines. ABE was founded in 1999 to meet the growing demands of world-class but affordable business education. The study will provide information on the effectiveness of the marketing strategies used by the ABE International Business College for the SY 20141 and 20151.
ABE International Business College is sister schools of AMA Computer College and under by AMA Education System (AMAES) who founded by Dr. Amable R. Aguiluz V, who named them after the initials of his father's name, Amable Mendoza Aguiluz, Sr. Dr. Aguiluz. ABE was established in 1998 offering degree programs in Hotel and Restaurant Management (HRM),
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The limitation of the study are those students who experience and are being influence by the marketing strategies implemented by the ABE International Business College for the SY 20141 and 20151.
Significance of the Study The study entitled “Comparative Analysis on the Effectiveness of Marketing Strategies Implemented by ABE International Business College during the Academic Terms 20151 and 20141 as Indicated by the number of Students Enrolees” would provide basic information on the different marketing strategies implemented by the ABE International Business College and its impact to the students of the SY 20141 and 20151. This study would be beneficial to the following:
School Management: Those who formulate plans, programs and strategies toward the improvement of marketing.
Academe: That they may acquire additional reference materials for the students, who conducting a research about marketing
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