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ADVANTAGES AND DISADVANTAGES OF BANCASSURANCE

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NAME: KARAN BELLANI

SR NO. | TOPIC | PAGE NO | 1 | INTRODUCTION | 3 | 2 | HISTORY OF BANCASSURANCE | 4 | 3 | BANCASSURANCE MODELS | 5 | 4 | ADVANTAGES AND DISADVANTAGES OF BANCASSURANCE | 7 | 5 | DEUTSCHE BANK TIE UP WITH BIRLA SUN LIFE AND BAJAJ ALLIANZ INSURANCE CO. | 9 | 6 | CONCLUSION | 11 | 7 | ACKNOWLEDGEMENT | 12 | 8 | BIBLIOGRAPHY | 13 |
INTRODUCTION

The business of banking around the globe is changing due to integration of global financial markets, development of new technologies, universalization of banking operations and diversification in non-banking activities. Due to all these movements, the boundaries that have kept various financial services separate from each other have vanished. The coming together …show more content…

Referral model is nothing but a simple arrangement, wherein the bank, while controlling access to the client’s data base, parts with only the business leads to the agents or sales staff of insurance company for a referral fee or commission for every business lead that was passed on. This model would be suitable for almost all types of banks including the Regional Rural Banks, cooperative banks and even cooperative societies both in rural and urban. There is greater scope in the medium term for this model. B) CORPORATE AGENCY: The further arrangement of non-risk participatory distribution channel is that of corporate agency, wherein the bank employee are especially a staff and branch manager, trained to appraise and sell the products to the customers. Here the bank as an institution acts as corporate agent for the insurance products for a fee or commission. This seems to be more viable and appropriate for most of the mid-sized banks in India as also the rate of commission would be relatively higher than the referral arrangement. This, however, is prone to reputation risk of the marketing bank. Here are also practical difficulties in the form of professional knowledge about the insurance products. Besides, resistance from staff to handle totally new service could not be ruled out. This could, however, be overcome by intensive training to

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