AIDA Model: A Model Of The Aida Model

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

The communication model used in this type of advertising can be labeled as either Communication as Action or Communication as Interaction. In the Communication as Action model, the sender sends the message, and

Advertising is used in the public to get the word out that a new product is here. Advertising informs people that this product may be something that they like and is useful to them. Without advertising, many companies would not be able to preserve their business. Companies have to make sure they efficiently inform the public what their product does because if the public has no understanding of the product, they most likely will not buy it. Advertisements are first used locally and can eventually become nationally if the business is doing well and properly informing the consumers about the product and its purpose. This can be done using social media, newspapers, magazines, or bill boards if they are wealthy enough.

Advertising is described as “The activity or profession of producing information for promoting the sale of commercial products or services”( ), In modern society advertising is everywhere we turn from magazine to keychains. Almost every one or two pages in an ordinary magazine are advertisements. Different companies have different advertising technique, making all ads different, some ads will be related to the magazine while other may seem a little out of place. Since ads are all different it can be difficult to find the main idea of ad.

Advertisements cannot triumph unless they capture our attention. The advertisers uses different strategies so those advertising messages do not screened out from our head. The language used in these various forms of media in advertisements have a huge impact on their effects on the consumer. William Lutz, the author of “With these words,I can sell you anything” and Charles A. O’Neil who is the author of, “The language of advertising” has contrasting views about system of advertising. Lutz and O’Neil analysis the language manipulation in advertisements in different spheres.

It has a lot of advantages that traditional advertising doesn’t. This form of advertising gives such wide possibilities such as: video advertising, advertising on social networks, mobile advertising, e-mail advertising, banner advertising, and Google Search advertising to name a few. Although internet and television are the top two sources of advertisement, it illustrated in the course readings how “Daily and weekly newspapers continue to dominate local advertising. Marketers can easily tailor newspaper advertising to local tastes and preferences. Advertisers can also coordinate advertisements with other promotional efforts such as discount coupons from supermarkets and one-day sales at department stores.” Considering all of this information, the objective of advertising is to increase your profit by increasing your sales.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Nowadays, the media’s power is indisputable and it is not accidental that it is called the fourth estate. That power represents the possibility to exert influence on people’s behavior. Nowadays one very hot and disputed issue is the advertisement effect on the consumers’ buying behavior. Well prepared campaign can influence consumer decisions and make them buy certain product.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Advertisements are used daily to concur reactions from the public, positive or negative. The advertising business produces millions of dollars based on a certain factor: influential ads in which causes people to buy a product or to support an organization. Quality articles are the main technique that catches the public’s eye like highly accredited companies. The sole purpose of an influential ad is to portray a scenario which intrigues the public's attention.

It is an approach used by the advertisers to define the different phases of consumer engagement with an advertisement. AIDA stands for attention, interest, desire and action. This acronym is used in marketing and advertising, which help the managers to develop effective communication strategies to communicate with their customers in a way that better responds to their needs and wants. The phrase AIDA, in marketing communication was coined by American advertising and sales pioneer Elias. St. Elmo Lewis in the late 1800s. According to him, the marketers follow this model to attract more customers for their products. This model helps in persuading customers to purchase the product from the market. In marketing, grabbing the attention of the potential customer is necessary for gaining interest in the product. Once interest is generated in the minds of the potential customers, a desire enough to make an action is evoked, which is generally to purchase the product or to render any

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

Advertising is a form of marketing communications, in which the effort taken by the sender to provide him with a high range of control over the message reaching its destination. Advertising, depending on the media used, can act in an integrated way or selective word, picture and sound. At the same time the mechanism of interactions advertising tool makes it particularly suitable for the implementation of quality communication purposes is therefore justified its use in the process of image. Appreciate the usefulness of this tool, among others, commercial enterprises, social organisations and more often the city.

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.