Amd Customer Concentric Approach Case Study

Intel operates in an industry, which is comprised of products involving high research and development costs, continuous product improvement and new innovations. The companies in the industry are having high economies of scale and are knowledge based. It helps both the service and manufacturing sectors in the growth process. Intel is positioned as a leading company with its ability to adapt to technological changes and its strong relations with other businesses who are major buyers of integrated circuits. The industry in which it operates is very competitive and comes with high risks as

From pioneering in memory DRAM semicon to exiting the low-margin DRAM market – Intel was primarily a Memory semicon manufacturer before it entered microprocessors in 1980s. Its added value in the memory industry in 1970s was very high because of its advances in MOS process to produce DRAM. However, with increase in competition and the advancement of Japanese conglomerates in the memory industry Intel was forced to play a chasing game to improve performance and reduce costs. In the mid-1980s, Intel’s market share in the core memory business was <1%, however it was continuing to invest in this domain. They finally exited the DRAM market, which was more of a cash burner with low-margins.

Intel Corporation has been great in the past when it had seen success. But of the last couple decade its success has not been top shape. But to achieve this success they are reaching for they will need an effective deployment strategy within their market, Intel Corporation needs to implement a technology strategy that will showcase its encompasses ability to involve business groups throughout the planning process, while maintaining integration of the processes from within things like their corporate planning schedule, Intel’s plans should rapidly change within the market, and staying abreast of the technology curve while simultaneously achieving the largest returns conceivable on every initiative and areas of

The Xeon line of processors from Intel are engineered for servers to outperform competitor CPUs. Intel included a full compliment of features that would go entirely unused in a desktop but vital to server performance. In a space with many options, Intel aims for Xeon to be best of type in both benchmark and practice.

4. How effective have competitors been in responding to the challenge posed by Dell 's advantage? How big is Dell 's advantage?

In one and half month the single word of one mathematician has turned into a worldwide campaign against us. AMD, Cyrix, and Nexgen are benefiting most from these events. They proved to have become quicker in manufacturing clones of our innovative products. Given this shorter time to market, they may jump on this opportunity to deliver Pentium clones any time. Our strategy to stop competitors copying our new products was heavy patent protection for the Pentium brand, however if our brand image is continually damaged to such extent, that protection would not give us the competitive advantage we expected. Although we have been the chips of choice for most of users, with the current negative publicity, the competitors may find their niche and expand their market share. Cost of switching from one type of processor to another (for example from Intel to AMD) is not significant for computer manufacturers due to the modular nature of this product. We know that this flaw would not affect any significant portion of the personal users (about 3.7 millions chips sold). The business users with heavy calculation needs such as engineering and specifically financial sectors would

By doing so, they were able to deliver quality and performance in hardware failure rates and performance as well as operating system stability and processing speed.

Initial goal: Focus on both large & highly competitive segments and the fringe segments that are not traditional in the emerging PC industry. MicroBrust’s strategy in Q6 evolved into becoming a value offering, capitalizing on micro-segments in the Workhorse and Mercedes segments and a brand leader in the Traveler segment, where we had a competitive advantage in R&D innovations.

Market Share Growth: Gain 64% market share in year 1, 66% market share in year 2, 68% market share in year 3

AMD’s presence in Dresden has been a great success for the company as well as the free state of Saxony, Germany and the European Union. AMD’s Dresden fab is now the only production site for microprocessors. AMD’s investment in the region has created more than 7000 direct and indirect jobs in Saxony and the surrounding regions. In order to turn the Albany region into a new high tech valley, New York has invested heavily in it. With the generous subsidies offered from the state of New York, AMD is motivated to build a new fab in the area. However, replicating Dresden’s success is a challenging task for AMD.

With Intel have very few substitutes in the microprocessor industry, it is it is most certain that current customers will not want to switch and use another company’s products. High switching cost presents low bargaining power to the customers mainly because it would be very expensive to switch to a competitor, and since Intel is the leader in the market, switching

Intel excels at top-down innovation, where highly differentiated components and electronics command a high gross margin relative to competitors, enabling faster design wins with Original Equipment Manufacturers (OEMs) and development partners. This top-down innovation flow within Intel is so dominant, that the product design teams are significantly more productive than even the most advanced business process management teams (Segerstrom, 2007). Microprocessors and the follow-on Internet, networking, security and integrated motherboard products are all predicated on this top-down innovation cycle that leads to product line proliferation in Intel (Zimmerman, 2010). DRAMS were undifferentiated in structure, lacked industry standards that could create differentiated performance or compatibility based on adherence or alignment to standards or customer requirements (Nicholson, 1997). Intel chose to compete on the only other area of their core strength as a company, which is quality management and yield levels (Clark, Walz, Turner, Miszuk, 1993). Getting the yields for DRAMS to 60%, which for a brief period of time lead the global industry, only served to accelerate a very high level of commoditization in the industry (Voss, 1998).

For the future, SGI still have a long way to go if it wants to be surviving in this market. First, We recommend that SGI should maintain its competitive advantage by continue its traditional way to focus on meeting customer needs, try to provide unique solutions for the toughest technology and business problems, and try to be the first to market with new component technology. Secondly, SGI should try to create more products and services by using its unique and valuable skills like server design and cooling technology in order to gain more customers and competitive advantages. Finally, try to make some cooperation with its competitors. There are no everlasting friends or everlasting enemies in the world. There are only friends with the same interest.

In the early years, main products of Intel were SRAM and DRAM memory chips. That was the majority of its business before the year of 1981. During 1990s, Intel started to expand and invest in new microprocessor designs. And after that Intel went on the track of rapid growth in the computer industry. Then in later years, Intel became the dominant supplier of microprocessors for PCs, and took a lion share in the whole industry. Now Intel covers various products and services including devices & systems, processors, boards & kits, chipsets, solid state drives, server products, networking & communications, wireless, software & services.

Intel, also known as Integrated Electronics, is a company that manufactures and sells various types of electronic equipment and hardware. It was founded by Gordon Moore and Robert Noyce in 1968 and has since grown to be a commonly used consumer brand. Intel must ensure that its products are consistently well-made, especially when its products affect the consumer’s experience with the technology he or she is using. Because Intel must implement quality in a wide variety of products, the best practice for the company is to have a physical separation between its departments and to focus on the quality of each individual aspect of its product creation; this will allow each department to specialize in their work functions and allow the company to separate each task effectively.