AMGT 604: Media Advertising Mix Assignment

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

Advertising and public relations are exceptionally important in the creating of an effective campaign. Once the personal selling along with the promotional

The influence of advertisement is proportional to the frequency of repetition of the same message. People in the advertisement business, often call advertisement by using the word "media." Advertisement or media is achieved by printing newspapers and magazines; or spoken announcement in television and radiobroadcasts; or display posters on the internet. (Previte, 1999)

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Many approaches has been deliver one message to buyers across an company promotions, that may contain all types of media they are TV, radio, internet and mobile phones. Changes in communication technology and immediate access to data through tools such as the internet explain one of the reasons why marketing communications become so important. Now a day’s business workers, employees, consumers used to get the information and connect to other people and business are through phone and internet. The social and working places are changing, with lot of people having essential offices and texting on their phones or communicating through social media networks. Text messaging, internet phones, blogs are the ways consumers use to communicate to change the way companies doing business and their customers, for this companies realized to change their promotional strategies as well to reach specific audience. Advertisements on Face book are becoming more popular as business explores social media. Industries with marketing departments are depending on digital technology for managing content, reaching market goals, and organizing marketing research with the help of analytics. Digital technology becomes increasingly critical to the functions of marketing and customer service. Without an appropriate digital environment for conducting business, customers and clients may turned for making purchasing or hiring company’s services. Digital advertising will

Ad. Council is a non-profit company and is also America’s leading producer if PSAs has made a PSA Advertisement (See Figure 1) “Hunger likes action movies, too.” that targets middle and high class Americans that is definitely not successful. The AD has an abundance of emptiness, consists of three colors white barely being used, green being the second most used and the orange being the background and the primary color used. The largest text of the AD consists of a phrase that has no context, and the message of the AD being placed below it in a green horizontal bar.

To go with the radio ad, the use of newspapers will also be a big integral part of the communication strategy. Ads would be

Advertisements are and have been a staple for businesses that are trying to sell a product or service throughout modern history. Whether the product is a physical item or a service like a lifestyle, experience or knowledge. Businesses frequently use advertisement to not only to show their product or service to the public, but also to influence how the public sees and feels about their specific product. By using advertisement, the business is trying to persuade the public to purchase their product or service, by showing what it is and how it will benefit the buyers lives. There are many different routes of advertisement including commercials for television or radio, billboards, storefronts or vehicles, and in print like newspapers, flyers, or magazines. In this paper I will be analyzing an advertisement found in the September 2016 issue of the magazine Outside. I will describe the advertisement’s visuals and text, explain the message they are trying to get across, what they are selling and talk about the possible audience this specific advertisement is targeting. The message the I believe this advertisement is trying to say, is that if one uses their service one’s vacation will not only be the best experience but will also be the best for one’s health. For you to be able to follow along I will describe in writing what I see in the advertisement.

There are many ways advertisement can persuade one person to buy the specific product. Making advertisements is not an easy task. It takes a lot of time to make one good advertisement. Before even start making an advertisement, they need to determine who will be the audience. Whenever someone open television, they will see many kinds of advertisement playing every single minute, however, only one can successfully persuade someone with their product. To persuade them they need to play it on correct time and channel.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

During the 1950s, cigarette companies around the nation clawed at consumers to buy their product through advertising. This could be from ads in the newspapers, to commercials between your favorite television programs. Cigarettes were the thing to do during this time period, and were sometimes considered “healthy”. Advertisements for them showed up just as often, if not more, than we see advertisements for prescription drugs today. The two ads I chose to analyze target a wide variety of people and choose interesting strategies to convince the consumer to pick up a pack of their product on their next trip to the grocery.

Advertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society.

3. Media Decisions: After finishing the creation of the message we must decide what reach and frequency are needed to achieve advertising objectives. We decided to expose our advert in magazines but also outdoor on billboards. The advantage of using magazines is that they have high geographic and demographic selectivity, they are long life and they have good pass-along readership. As for the billboards they have high exposure are easily noticed and the cost is low.

Advertisement is defined as an act of advertising. It is a medium chosen by business sphere in order to introduce their products or services to the public. For instance, poster, radio advertisement, television advertisement, notices, and other paid advertisement are designed to attract the consumers. Advertisement more concern on images and graphics instead of words. While, advertising is defined as non personal communication of information usually paid for attract the buyers. Advertising is essentially a form of communication. To communicate is to establish between minds a relation of understanding (Lowell, 2008). It is because buyers are cognitively interpreting information through advertisement faster than wordy notices. The basic purpose of advertising is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. Besides persuasion, advertising persist to gain information. While, these purposes are distinguishable both very often are simultaneously present. Sound and sight are two key senses of communication which utilized in advertisements. Various media such as newspapers and magazines are publishing large number of advertisements as obviously advertisements are their main source of income.