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MARKETING MANAGEMENT Assignment A Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept. 2 . Explain the various factors influencing a company’s marketing strategy with the help of suitable examples. 3 . What is marketing research? Discuss the marketing research process with the help of an example. Briefly explain the different sources of data. 4 . What do you mean by productivity analysis? Differentiate between productivity analysis and profitability analysis. What are the different steps in the direct and indirect approaches to marketing budgeting? 5 . What do you mean by media scheduling?…show more content…
9 Marks - 10 Changes in income is - Options An economic environment factor A political environment factor A socio-cultural environment factor Both (b) and (c) Question No. 10 Marks - 10 Status is - Options The general life-style given by the society The general esteem given to a role by society The symbol in the market None of the above uestion No. 11 Marks - 10 The first step in strategic planning is - Options Defining the company mission Designing the marketing programs Designing the Business Portfolio None of the above Question No. 12 Marks - 10 The 4Cs in the marketing-mix tactical tool kit are - Options Customer, cost, convenience and curve Customer, cost, convenience and coverage Customer, cost, convenience and communication None of the above Question No. 13 Marks - 10 Promotion-mix elements are - Options Price, advertising, publicity and sales promotion Advertising, personal selling, sales promotion and publicity Personal selling, strategy, advertising and publicity Both (a) and (c) Question No. 14 Marks - 10 Marketing productivity audit includes - Options Products, price and distribution analysis Profitability analysis and cost-effectiveness analysis


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