APPLE SAMSUNG

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

Samsung History is not like other electronic companies, SAMSUNG origins were not involving electronics but other products. In 1938 the SAMSUNGs founder Byung-Chull Lee set

Samsung Electronics started off as Samsung Electric Industries, established by the Samsung Group in 1969 (Samsung Electronics Co., Ltd, n.d), in Suwon, South Korea, selling electronic and digital devices, such as televisions and air conditioners. In 1988, Samsung Electric Industries merged

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

Apple is a global multinational corporation based out of Cupertino, California Apple designs, sells and develops personal computers, computer software and consumer electronics. Apple was founded by the late Steve Jobs, Steve Wozniak and Ronald Wayne. A few of Apple’s most popular products are the I Pad, the I Phone, the I Pod music player and of course the line of MAC pc’s. In addition to the host of hardware electronics that Apple makes and manufactures,

Samsung was founded in 1938 by Lee-Byung-Chull in Korea as an export Business for food and sugar. Samsung used to achieve its leading position in the smartphone market, I will take a look at its marketing mix. The marketing mix will point out the strategic choices of the company. Marketing mix is referred to blend of product, pricing, promotion distribution strategies made to produce a mutual satisfying exchange with the target market (Hutchison, 2009).

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung History is not like other electronic companies, SAMSUNG origins were not involving electronics but other products. In 1938 the SAMSUNGs founder Byung-Chull Lee set

Lee Byung-Chul founded Samsung in 1938. It started as a small trading company with forty employees, located in Seoul. The company did fairly well until the Communist invasion in 1950 which caused great damage to his inventories. He was forced to leave and start over in Suwon in 1951. In just a year, the company’s assets had grown twentyfold. In 1953, Lee created a sugar refinery—the South Korea’s first manufacturing facility after the Korean War. “The company prospered under Lee’s philosophy of making

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Followed Samsung different strategy in their work compared to competitors others in south Korea, in the early stages realized the importance of research and development in the company and wanted to learn it, the world as a global business , and planned Samsung to commit to long-term investment in innovation and brand distinctive products while competitors Korean focus more on short-term goals such as profit products.

Samsung has step into the global market in 1938. Which than diversified its business in different ways and has started to retain a name which

History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region