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Apple & Samsung Analyse the business strategies of two leading international companies Dr. Sayeda Meharunisa Ahmed Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek 2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598 Table of Contents Introduction Apple and Sumsung Vision and Mission Internal and External Factors SWOT Analysis Conclusion Introduction: Apple Inc. is one of the leading companies it is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers.…show more content…
Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January, 2014. Apple is the most successful startup company of all time, by market capitalization, revenue, and growth. The company continued to stay on top of their game and improve upon their technology. Now, Apple is a brand that most people automatically know all over the world. Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woollen mill in Korea. The successful diversification became a growth strategy for Samsung, which rapidly expanded in to the insurance, securities, and retail business. Samsung was focused on the redevelopment of Korea after the war with a central focus on industrialization. Samsung entered the electronics industry in the 1960 's with the formation of several electronics focused divisions. The initial electronics divisions included Samsung Electronics
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