Apple & Samsung Analyse the business strategies of two leading international companies Dr. Sayeda Meharunisa Ahmed Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek 2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598 Table of Contents Introduction Apple and Sumsung Vision and Mission Internal and External Factors SWOT Analysis Conclusion Introduction: Apple Inc. is one of the leading companies it is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. …show more content…
Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January, 2014. Apple is the most successful startup company of all time, by market capitalization, revenue, and growth. The company continued to stay on top of their game and improve upon their technology. Now, Apple is a brand that most people automatically know all over the world. Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woollen mill in Korea. The successful diversification became a growth strategy for Samsung, which rapidly expanded in to the insurance, securities, and retail business. Samsung was focused on the redevelopment of Korea after the war with a central focus on industrialization. Samsung entered the electronics industry in the 1960 's with the formation of several electronics focused divisions. The initial electronics divisions included Samsung Electronics
Apple inc.is an American technology multinational company that has grown to the global standards. The company has its headquarters in, Cupertino California. The consumer
Samsung was founded on March 1, 1938 by Byung-Chull Lee in Taegu, Korea for 30,000 won. In the beginning the business focused on trade, selling dried fish, vegetables and fruit. Samsung grew over the next decade to include its own flour mills, manufacturing and sales operation. In 1969 Samsung-Sanyo electronics was established and in 1970 the company started producing its first black and white TV.
Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.
Samsung is a multinational conglomerate organization with it headquarters based in Samsung Town, Seoul in South Korea. The company is the largest conglomerate in the whole of Korea and is a combination of affiliate business and a number of subsidiaries. However, all the affiliate businesses and subsidiaries share the same brand name, Samsung. The company was founded in1938 by an individual known as Lee Byung-chull (Lee, 2006, 18). The company started off as a trading company, and over the next three years the company had made a tremendous success. The company had now diversified and ventured into other business including insurance, securities, textile, food processing, and retail activities. However, the breakthrough for the company was in the 1960s and 1970, when the company ventured into the electronic industry and shipbuilding and construction industries respectively. However, the founder of the company met his death in 1987, and the company had to undergo some changes. In this essay, the discussion revolves around Samsung and the strides the company has made since its formation.
Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.
Samsung started its business as Fishing Company in 1943 from South Korea. Now, it is one of the tech giant and it has a rich history. Though, the Samsung is a brand name, it has multiple business under the name of Samsung, the technology part of the company is controlled by Samsung Electronics. It produces it tech products in Vietnam whereas all other administrative and creative work in done in home country South Korea. Now, it is the leader of electronics in the world alongside with Apple and other tech giant.
Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.
* Success of Samsung Corporation in handset market helped company to continue its growth over time. If consumers like product they will buy the next one that the company produces. This factor helped Samsung to become a successful.
Samsung History is not like other electronic companies, SAMSUNG origins were not involving electronics but other products. In 1938 the SAMSUNGs founder Byung-Chull Lee set
Lee Byung-Chul founded Samsung in 1938. It started as a small trading company with forty employees, located in Seoul. The company did fairly well until the Communist invasion in 1950 which caused great damage to his inventories. He was forced to leave and start over in Suwon in 1951. In just a year, the company’s assets had grown twentyfold. In 1953, Lee created a sugar refinery—the South Korea’s first manufacturing facility after the Korean War. “The company prospered under Lee’s philosophy of making
Moreover, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of union between then three domestic main aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. But, Samsung still manufactures aircraft engines and gas turbines.
Samsung is an electronic company, that is specially designed for digital appliances. The company provides some Samsung home appliances like televisions, refrigerators, washing machines, microwaves and air conditioners to their customers. This was founded with the belief that any family can have a high-quality appliance in their homes or for their own personal use. Samsung was founded “by Byung-Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in Korea” (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979 Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in different markets and Samsung Electronics have operated in over 60 countries. You
History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region
First of all, there are a lots of competitors when Samsung first open. For example, Google Mobile which is a strong competitor for Samsung. The reason Google Mobile become a main competitor are they has been sell the same main products such as smartphone manufacturer.
Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.