ASPCA Advertisement Analysis

After the release of this advertisement, many people in different countries were inevitably drawn in to see what this PETA campaign was really all about. This campaign brought int millions of people to PETA’s main website and also caused much of a uproar in Canada. Canadians considered this to be “sexist” or “immoral” and therefore, it was banned among Montreal and other parts of Canada. In the United States however, it brought the attention of the public just like PETA and Pamela Anderson wanted it to.

One example that comes to mind for me is when I watch commercials, I feel as though this definitely occurs. I am a huge animal lover and activist so when I see the ASPCA commercials, every time I am so emotional and they are so hard for me to watch. Therefore, these commercials are definitely playing into my emotional reactions, specifically, wanting to stand up more to animal cruelty. I think that the ASPCA continues to present their messages int his way because they know that they will get a high emotional response from many people, and thus hopefully donate to the cause and join the fight.

The first use of rhetoric that is seen is at the start of the commercial. The commercial opens by simply showing the symbol for the Humane Society of the United States, which is the shape of the United States made up of animals. It then shows the animals being rescued by the teams of people that work for the HSUS. Every worker is wearing a shirt with the HSUS logo on it. Opening up with their symbol, and showing the pictures and videos of the recues with workers wearing HSUS attire establishes their good use of ethos. When a person watches this commercial, they see that the Humane Society of the United States is an organization that is built around the belief that animals want, and need to be cared for and loved. It

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

I used to take comfort in thinking that most dogs lived in loving homes, always with enough food and always warm and happy. When I experienced sadness about dogs, I would think, at least those dogs are just a minority. I thought that every dog would have a home soon because of all the effort to help them. Once I saw the incredible number of stray, mistreated, and impounded dogs, I could not think of anything else for days. I did not look sad, or cry, or talk to my parents, I just thought about how there is now way to help most of these dogs, so why bother trying for any of them. I asked myself, why even make those commercials, because, in the end, what difference would it make to help such a small percentage. Thankfully, things all began to change when my teacher told me all animal go to

The PETA ad is ineffective because it is misleading you. The smaller print calls for a "vegan" diet to combat obesity, asserting that replacing burgers with vedgetables is a healthier alternative-a claim few people would find questionable." So e people are questioning that what PETA isnt actually caring for overweight kids and that they only care for

The commercial starts where we see a little boy trying to ride a bike while other boys ride off while he’s yelling “wait, hey wait.” Then it is the boy sitting on a bus and gets kissed on the cheek by a girl, and he says “Or get cooties.” As he wipes what is supposed to be the cooties off. We then see an airplane go by as the boy says, “I’ll never learn to fly.” We then see a bathtub in the ocean, as the boy and the dog are sailing. The boy says “Or travel the world with my best friend.” We then see the boy in a tux with his dog behind him, and surrounded by some toys. The boy says, “I’ll never get married.” Then we see the boy in front of a house as he’s telling us “ I couldn’t grow up, because I died in an accident.” We then are taken to a bathtub that I flowing over with water as the words, “ The number one cause of childhood deaths is preventable accidents.” We then see a sink with the bottom doors open and some dishwashing pods spilled open and on the floor, as the narrator says,

The argument of this ad is that you should adopt animals instead of shopping for them. The ad states many facts to support this such as, every 7 in 10 cats are euthanized in shelters because there is no one to adopt them. Also, only 10-20% of animals owned are adopted. This appeal to logos should leave an impression on its reader that they should consider rescuing an animal before buying from a breeder.

Although there are those who do not like to have them around, it is hard to find someone who does not think, at least, they are graceful creatures. Often to please your dog is to please the most important people in your life. This is clearly an affective message strategy, and emotional appeal advertising, because all people are moved by an animal sympathetic estimation, and in this case, "the sorry dog". The executional framework used in this ad is slice-of-life where the image suggests the use of the product as a solution of the problem caused by the

For my ad I chose a picture caption from the PETA origination, which focus on animal related alliance or animal equality. P.E.T.A which acronym is {People for the Ethical Treatment of Animals] ,is a nonprofit organization that does a lot for animals such as: public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. As the voice of the animals PETA ads influences people through facts, emotions, and appeal.

The advertisement I have chosen clearly identifies the sponsor as ASPCA. I know this is the sponsor because under the tab that you rip there is text that says adopt today ASPCA.ORG. My assessment of the ad is that they are trying to get more people to adopt dogs. I believe this because they have the statement that 10,000 dogs are euthanized every day on a pull tab, trying to make you feel bad for the dogs. Underneath the pull tab they have text saying adopt today, which is the solution to the dogs being euthanized, resulting in you thinking about adopting a dog. The call to action for this magazine ad is adopting a dog. They want you to adopt a dog because the number of dogs that get euthanized every day is at a very high amount. The text in this ad is very brief. However, I feel that the briefness of the text works very well. The reason for the briefness working very well is that the line of text saying that 10,000 dogs are euthanized every day brings out sadness. After you hear that statement you want to do anything in your power to help the dogs that are going to get euthanized. I believe the statement that advertising is known for absolute detail is true for this ad. The ad is highly produced and doesn’t look like it was just thrown together. The ad seems like it took a very good amount of time to create. Every detail of the ad was looked at before being released, from the way the dog is looking up at the person who would be euthanizing him to the way the tab would get

This television advert featured a bodyguard known as ‘Gary the bodyguard’ dressed in a suit and sunglasses, dancing at a rally. The ASA received complaints Gary’s dance moves were ‘sexual’ and not suitable to be seen by children. Some viewers may have found the dance moves distasteful and the ASA judged the advert wouldn’t cause serious or widespread offence to viewers and the advert was generally likely to be interpreted in a humorous manner.

The puppy and horse advertisement has been going on for a while now. It’s Budweiser's signature style of promoting their brand. For most, of their commercial uses, the rhetorical appeal of pathos and is an emotional one. Initially, the ad gives the audience the impression of a good looking rustic ranger with a horse living the “ classical” American dream lifestyle while playing a nostalgic melody in the background. Their speaker is obviously Budweiser, and their target audience is anyone above the age of twenty-one, I would hope. In the commercial, there isn’t a spoken language, so it targets a broad audience. It targets an audience who have feelings and have somewhat of a connection with animals. It targets someone who is into the “classical” American lifestyle that wants to share a beer with his “friends.” I quote friends because in the commercial the handsome ranger is sharing the brew with a horse and his puppy, but he might consider these pets his friends. It also targets those who work hard. If you watch the commercial, it starts out with a man who appears to be working hard on a farm. The purpose of the ad is, of course, to sell more beer and to give the audience a memorable commercial. It was a successful commercial by using a heartfelt appeal (pathos). If we can remember the ad, we can remember the brand.

Many people have pets; a large majority of them are of course cats and dogs. A pet is defined as “a domestic or tamed animal kept for companionship or pleasure.”(Dictionary). I believe that a pet is the most loyal friend you can ever have. Having such innocent animals depend on you whether it’s a cat, dog, fish, bunny and etc. is such a wonderful feeling to endure. Some people however, have this disgusting urge in them as to hurt such innocent animals. I have watched many commercials related to such crimes, but there was one that mainly stuck out with me with Sarah McLachlan. The video asks people to stop cat and dog abuse by making us views feel sympathy, through a mellow tone, vivid images, and effectively using arrangement and statistics. I could never push myself to hurt such selfless animals. They don’t ever deserve that. What could an animal do to deserve these cruel acts? When is it considered “okay” to hurt an animal?

A dog isn’t just simply a dog. A dog is a best friend, a companion, a detective, a guide, a gift, and much more. So why would people mistreat their dogs? People still don’t know the answer to this question. Commercials have been trying to shine some light on the public about the issue at hand. The issue includes people adopting animals and not being able to care for them. If we take it one step forward, we are also worried about people abusing an animal. A couple commercials in my mind have done an outstanding job in spreading the message of knowing if you are responsible enough to adopt an animal.