ASPCA Advertisement Analysis

First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

The ASPCA announcement uses the rhetorical devices, logos and ethos to convince its audience to donate. Logos is the appeal to logic, and ethos is the appeal to morals. The commercial states facts about how thousands of animals are abused every day. It states that a small donation of only eighteen dollars a month can make a big difference by providing many different forms of aid to the animals. The ASPCA advertisement translates this to sixty cents a day to show how small the donation really is. This is somewhat of a logical and ethical appeal. It appeals logically to the audience because for just a small monetary donation the viewer can help save abused and neglected animal from their abusers and provide medical care, food, shelter and love. This shows that the donation can be used in many essential ways to care for the animal, and that their donation is responsible for giving the animals a second chance. This too is an ethical appeal because donating will make the viewer feel like a good, virtuous person because they contributed to an important cause. One the other hand if they don’t decide to donate they may a have a burden on their conscience because not that much money is needed to help make a big difference. In other words the viewer may feel like an unethical and bad person. The advertisement goes on to state that if you donate then you will receive a welcome kit that contains a t-shirt, wristband, and a photo of an animal that has been given a second chance because of you. All of this is a further amplification of the logical reason to donate to the ASPCA. The advertisement also uses ethos by having the Grammy winning artist Sarah Mclachlan as the speaker. Sarah seems to speak very truly and caringly about the ASPCA as she pets a dog that’s in her lap. This makes the audience feel like Sarah truly cares about the treatment of animals. As a

The final step in an advertisement is the logos, this is when the advertisers are able to show the logical appeal to their company. This means that they know most people will do some research to see how they stand out from others. The ASPCA is a charity that wants prevention of animal cruelty and meaningless accidents to the animals, to do this they have several links that from animal poison control, pet planning, dog and cat care, so pets can be properly cared for. They even advertise for pet insurance, which they feel is a logical idea for pet owners, because they believe if pets have insurance they will have better care, and when they have better care they will not be neglected.

Well, luckily, there are shelters in different places that help animals that aren’t able to take care of themselves. Did you know that every year 3.3 million dogs and 3.2 million cats enter animal shelters in U.S.? If you think that figure was huge, now imagine around 1.5 million of them are being euthanized every year because the shelter doesn’t have enough money or volunteers (ASPCA) to take care of them. However, this number can be significantly reduced if we start to make a change. With my speech, I would like to persuade you to from now on look for pets in a shelter instead of a pet store. In order to do this, I will provide information about the differences between shelters and pet stores, reasons to adopt a pet, and how to do it.

As we grow up in life, we often wonder what it would be like to have a pet. Some parents will go out to the far limits to get that one of a kind dog. Others will just tell their children that having an animal takes responsibility. Whether it is one or the other, we still have that thought in our head. In this paper, I want to look at one place where a child or parents can get that chance to make that dream of having a pet at home a reality. I welcome you to the humane society of San Diego. I often said to myself, this is where are the stray animals go. Not true, when you take a look some maybe stray but others come from a home that just plain got tired of them. Let me show you the journey of what the humane society of San Diego can do when it comes to looking at that pet to come home with you.

In the American Society for the Prevention of Cruelty to Animals (SPCA) commercials the producers use sad music and videos to make the views feel bad for the animals without a home. The animals in the adoption centers are not always sad and hopeless, although the creators of the commercials do not show the media that side of it. The producers want the viewers to see the animals sad and miserable to encourage them to adopt an animal from their center. Another example of appeal to pity commercial would be commercials advertising fundraisers for ill. The producers create a commercial with sad music and show pictures and videos of patients that the doctors have diagnosed with an illness or disorder to make the views sad; concluding the advertisement with a donation subscription.

Countless lives locked away in cages and forgotten about have overwhelmed our society, it has left blood stains on our history as a species and if history has taught us anything, it’s that we have a choice to change our ways of adjusting to situations. A war which was fought in pursuit of ending such criminal means, yet we as human beings do little to nothing to end the horrific crimes of animal deaths in shelters. It is no secret that this world has become infused with problems that have extended from one side of the globe to the other. Amongst these problems lies a terrible truth: nearly every year, sums of almost eight million cats and dogs have been placed in shelters around the world. Out of these vast numbers, half will be

The use of text and speech in this ad suits the advertisement so that you feel like you don’t know what is happening. The little amount of text at the end saying “you would never abandon a child. So why are we abandoning thousands of pets each year”. Makes it seem that you need to do something especially when that slide is followed by a call to action that says “help us stop animal cruelty. Text “help” to 78866 to donate £3” this is saying that if you do this it will help the RSPCA save more animals to be adopted by people that will care for them. The piece of text saying “you would never abandon a child” is telling you that you need to give an animal the same love you would give a child.

Implicit Meaning: The advertisement starts giving the phrase "We are crowded at the animal shelter", to sensitize people and figure out that they need their help by adopting them, saying this the receiver of the message starts having compassion for this animals and at the end they give the clear idea of "Adopt

When I was 10 years old, I didn’t want a bike for my birthday. I didn’t ask for games and I didn’t ask for toys, what I asked for was cat food. Over the past year, I had been volunteering at my local humane society, socializing cats and walking dogs in the hopes that they would be able to someday find their forever home. For as long as I can remember I’ve had a special affinity to animals. My best friends for the beginning of my life were my cats Theo and Chicken, and after rescuing Chicken from the animal shelter, I wanted to find a way to help animals that had more trouble getting adopted. As soon as I was old enough, I began volunteering at our local animal shelter, Homeward Bound. The feeling of coaxing a cat out of hiding and acclimating

It is necessary for the city to have a campaign for adopting pets. The main reason there are many animals on the streets is that people only think of buying when they want a

The crux of an advertisement’s success depends on its conduct of the principles of design. If any part of the design seems overpowering it can often distract or derail what should be the main objective: to buy a product. In this applied artwork, Asics relies heavily on the principles of design, especially unity, rhythm, and emphasis, to dramatically highlight their running shoes and have viewers associate the product as a “bonding experience”.

A man stands before a butchered carcass, spilling velvet ichor onto his work boots. When you read this what do you imagine? Is the setting a dark and eerie basement or the shed in the backyard? Are the remains from a deer, a pig, a dog, or a human? Why does it matter? What is the difference?

People have responded well for its schemes very much. It created good brand image on the mind of the new users.