AT & T Diversity

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in

The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by

AT&T has a reputation of providing a superior customer experience to its customers when compared to its competitors in the telecommunication industry. Because of its commitment to offer high quality services, AT&T consumer communication services received a quality honor in 2013. AT&T also employs a hybrid of differentiation and cost effective strategies in its market. Product differentiation has also contributed to its success for the past decade. The company also has a language line service which gives its customers access to effective and professional interpreters in over 250 dialects and languages instantly. When a customer needs an interpreter, the language line is usually on within a minute given that it request is set up. The AT&T Language Line scores high marks from customers as a user-friendly, customer focused and fast service. Its outstanding customer service gives it a competitive advantage in the telecommunication industry.

In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.

I work for an AT&T authorized retailer as a District Manager. Just recently I had more responsibility added to me by adding four more locations, which put me having nine. My company increased my salary due to the increased work load and drive time, I would consider this to be a positive incentive. I want to grow with the company, so I would have taken the extra responsibility without the increase in pay. I benefited because of being paid more and was happy to take on a new challenge.

“In the past, IBM had as many as 1,800 job vacancies that were difficult to fill because applicants did not possess the right skills.” (Wilson) This program allows IBM to mold students into the employees they need for the future, and with the specific skills they receive make the student hirable right out of high school which is certainly a benefit to many who live under impoverished

Communication is universal around the world, severely impacts every aspect of people’s lives, and is an integral part of doing business in foreign territories. According to Satterlee (2014), “Individuals and organizations within each culture communicate in manners unique to their culture” (p. 43). Thus, understanding the culture and forms of communication is vital to conducting business around the world efficiently. Spanish is the dominant spoken language in Chile, though locals speak other native languages such as Mapudungun (Kurian, 2017). Additionally, English is another language that is spoken and taught in Chile; the Chileans recognized the underlying benefit of being bilingual as a competitive advantage in the global marketplace (Larenas,

AT&T is a world leader in communications, media and entertainment, and technology. They serve millions of U.S. consumers with broadband, video, and voice services. AT&T has been providing service to individuals and businesses for one hundred thirty-three years as of March 3rd. Their history of innovation is a story about how people from all walks of life come together to improve how we interact with the world around us.1 AT&T has done just that. In today’s world having different ways to communicate with one another is important. By providing numerous points of contact with individuals, AT&T is able to obtain new customers everyday.

For a company to be among the top 10 diverse companies, around the world it must be following a lot of practices, especially with almost three hundred thousand employees. AT&T’s policy is “to promote, increase and improve the quality of the overall participation of minority, women, service-disabled veteran, and LGBT owned businesses in our purchases of materials and services”(Overview page, attsuppliers.com). AT&T holds diversity in one of the top policies. By getting

* Create products and services that are market specific to account for cultural differences (Pearce & Robinson, 2011, p. 126).

The company's philosophy is to provide employees with continued opportunities to grow and develop their careers. Management is charged with successful implementation of various diversity initiatives as part of this philosophy. AT&T leaders are expected to understand the importance of cultural competency. AT&T is an organization that has a culture of people oriented practices. Employees are not expected to deliver extraordinary results with an ordinary culture. AT & T clearly recognizes and acknowledges that employees are the key to success. The invitation to apply for employment on the company’s web site indicates the value of employees identified by management. “Realizing that talented, dedicated people are key to a company's success, AT&T employees receive a competitive benefits package that provides security, value and protection. AT&T's benefits are designed to help employees reach their career objectives and their personal goals” (AT&T .com). Contests and activities are just two examples of how the company ensures their culture meets expectations.

Many corporate are now conducting training on cross-cultural communication for their workforce. In the US, opinions of cultural experts are invited before taking a judicial decision. In short, every person or organization can make small steps to minimize this

In this assignment, we aim to investigate in which extent an organisation must appreciate cultural differences before entering a market.

Cultural issues different customers in the global market have different culture and this calls for a different strategy to handle their needs