AT&T Mision Vision and Values Essay

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

Simply put, this is one company that is now positioned to give free, fast-speed internet to the public. They already began the process, but now they've added wireless internet services as well.

customers with them for a longer time. AT&T believes that by having properly trained employees and by providing the most advanced technology

Respect the individual, provide the best service to their customers, strive for excellence, and exceed customer expectations. Their corporate mission focuses on a global growth strategy through concentrated integration. The company continues to expand its

The primary business of AT&T Incorporation is telecommunication. This American leading company provides both fixed telephony and mobile telephony. Amongst other services that the company offers include broadband television subscription. Currently, AT&T Incorporation is a leading fixed telephony provider and the second largest mobile telephony provider in United States of America. AT&T Incorporation has steadily grown to become the third largest company in Texas, United States. In addition, it is the largest company in Dallas.

I. BACKGROUND: CelluComm and GMCT and the Industry AT&T’s Bell Laboratories cellular telephone networking innovation had enabled several cellular network operators to get licenses from the FCC to operate in separate license territories right about the same time AT&T was broken up in early 1980s. These operators were either companies like Cellular Communication Services, Inc. (CelluComm) or small entrepreneurs who had won license territories through the lottery system. CelluComm’s  president  and  founder  Ric  Jenkins  was  known  for  being  an  aggressive businessman  who  had  extended  it  to  a  200  million  dollar  enterprise  ranking  in  the  top  20  of  the industry.  Key  to

AT&T has much strengths and weaknesses and threats as an organization. This SWOT will serve as a tool for identifying alternative strategies for the organization and help define a growth plan. AT&T is a corporate business, their global headquarters is located in Dallas Texas, and the current chief executive officer (CEO) is Randall L. Stephenson. For more than a century they have consistently provided innovative, reliable high quality products and services and excellent customer care. They are recognized as the leading provider of IP-based communications services and businesses. They’re also the top U.S. provider of wireless, high speed internet access, WIFI, local and long distance voice, and directory publishing and advertising services.

AT&T is a leader in telecommunication services, including cell phones, wireless, U-verse, digital TV, high speed internet, DSL, and home phone. AT&T currently employs over 280,000 people worldwide. AT&T is now ranked #7 on Fortune 500 list, where its main competitor, Verizon, is listed as #13. Headquartered in Dallas, Texas, AT&T Inc is the largest U.S. local and long distance phone service provider and second largest wireless service provider, with over 87.0 million wireless customers. AT&T was created in 2005 after SBC Communications acquired AT&T Corp.

The company's philosophy is to provide employees with continued opportunities to grow and develop their careers. Management is charged with successful implementation of various diversity initiatives as part of this philosophy. AT&T leaders are expected to understand the importance of cultural competency. AT&T is an organization that has a culture of people oriented practices. Employees are not expected to deliver extraordinary results with an ordinary culture. AT & T clearly recognizes and acknowledges that employees are the key to success. The invitation to apply for employment on the company’s web site indicates the value of employees identified by management. “Realizing that talented, dedicated people are key to a company's success, AT&T employees receive a competitive benefits package that provides security, value and protection. AT&T's benefits are designed to help employees reach their career objectives and their personal goals” (AT&T .com). Contests and activities are just two examples of how the company ensures their culture meets expectations.

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

We reach beyond our walls to engage in partnerships that improve the education and healthcare needs of our community. We invest in the community by continually improving services and broadening our spectrum of care.

Have you ever wondered how your phone company started out? Or the new innovations it has brought about? And maybe even how the business is run? Well, today I’m going to talk about AT&T’s history, the products it sells, the employee jobs and U-verse.

This market allows organization a free long term ability to adjust their good services and prices with the changes in the market conditions. Thus AT&T should take advantage of the freedom in this market structure and ensure that their supply and prices are correlated to their demands.

"The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit." (The Mission of Southwest Airlines, 2011)

“Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment” (Nokia, 2014)