Aaron Daplin Influence

Our beliefs, time, money, and actions are all being fought over with design as the arsenal. The graphic designer learns how to participate in this fight through education, intuition, creativity, and technical skills. Though helpful, a formal education in design is not what is meant here. The education needed is more about understanding the previously mentioned rules we are working with. Intuition is required in order to know when it is appropriate to adjust or disregard these rules. Creativity is needed because redundancy will not break through the wall into the internal world. Technical skills are essential because poor craft reduces credibility. This idea of the world as an arena is a reoccurring theme in The Cheese Monkeys, and the importance of education, intuition, creativity, and technical skills have been further reinforced to us through the grading process and classroom discussions in Graphic Design

In my paper I’m going to write about Dorothy Draper. In my paper I will be talking about how Dorothy Draper contribution to the profession, and how she outlines the role that shaped the profession. You will learn about her childhood, and she got into the designing world. I’m going to tell you about the people she worked for as she was growing up, and the different designers who inspired her or she has worked with.

Saul Bass, a graphic designer and a filmmaker, perhaps best known for his design of film poster and title sequences. He was born on 8th of May 1920 in The Bronx, New York. He graduated from James Monroe High School in the Bronx and studied part-time at the Art Students League in Manhattan until attending night classes with György Kepes at Brooklyn College. During 1940s he started working in Hollywood, designing print advertisements for films including Champion (1949), Death of a Salesman (1951) and The Moon Is Blue (1953), directed by Otto Preminger.

The design of Jared Granger site has a clean, simple homepage that shows his name and his brief introduction. This site has his projects name with the full image of a project on each page with the black box, “View Projects”, which are directed to his projects pages. Also, the design has “Contact” link for people to contact him and his social network links for people to view his profile page and projects. These projects have shown the designers’ creativity and ideas in typography, logo, and corporate identity, which is attracted to audiences. The design identity relates to the designer’s perception of his work because they are visualized through the designer’s ideas and creativity and used them to be demonstrated and visible in their works and this site allows an audience to use their insights and opinions on their tone, style, personality, and perception of the designer’s works.

According to Tree frog, “Graphic design is art with a purpose, and it involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words.” Aaron Douglas was an African American man who used graphic designs to help “by emphasizing the black culture and black aesthetic”(Blackpast.org). Aaron Douglas graphic designs allowed others to see from a different point of view through art rather than seeing things in words. His graphic designs gave an indirect message of the African American life through the use of art.

The blog post also contains an interview with Draplin. She asked about how he got to where he is now in such a short amount of time, about his design background, and about his talks. His witty and honest responses include, “I took Highways 80, 90, 94 and 84,” and “I work hard.” His background as a snowboarder, an art student, his initial dip into the design world, and his choice to go solo are all major topics of interest. He enjoyed his time at all four stages of his life and talks about how he eventually just wanted to do his own thing and that is where he is now. There is also mention of how the design industry lends itself to chumpy stuff like “design trends.” Draplin tells that he likes to think he operates outside of the design industry. The interview concludes with three pieces of advice for aspiring designers, “One – don’t mess around with taxes. Pay the damn things and accept the fact that for every buck you make, you better have 35 cents ratholed away to pay later on. Two – keep it fun. There will be more than enough turds who are in the business of making things 'un-fun'. And three – work hard, and love it. Be thankful we get to spend our lives being

First, he thought of the purpose of the design. Was it for a certain company or group, or was it to express something. He had to be creative and include many perspectives in a usually simple design. He also had to make the design interesting to gain it more exposure. He needs to think of what community or demographic will be viewing the design, and fit it to that demographic.

It is almost impossible to imagine how many lives Seymour Chwast has touched with his work. Chwast was and still is the driving force behind the creation of countless advertisements, book covers, magazines, and other works of art. It would be difficult to imagine the field of graphic design without his influence.

David Carson had such an impact on the graphic design scene throughout the 90’s that he was nicknamed “The Godfather of Grunge.” Having a highly specialized style of contemporary work he is considered to be one of the greats of this field. His career first started to take flight with a magazine called “Ray Gun” this is where he started getting recognition for his distinct layouts and innovative typographies. September 8, 1954, You could say a legend was born, Carson excelled at many things over his life in 1989 he was considered to be in the top 10 surfers in the world. Which ironically enough led him to graphic design.

Paul Rand is known as one of the most influential and finest American graphic designer of the twentieth century. He is known for his art work predominantly for design, graphic design and typography. Paul Rand was born in August 15, 1914 in Brooklyn, New York with the name Peretz Rosenbaum. Rand was known as “self- taught designer”, he learned about works of Cassandre and Moholy-Nagy from European magazines. His esteemed contribution to the design form is acknowledged by many critics and is amazingly extraordinary. However, corporate identity design was the area during his peak design career that gave him global recognition. He is looked upon as one of the genius who essentially established standards for the conception of logos for the

Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.

“Yale is the place that endowed me with the confidence and the grand scope of the world that a young designer needed to excel and make a difference in the real world.” – Yansong Ma. Yale University (M.Arch ’02).

Milton Glaser: Taking inspiration from the history of art and graphic design, Glaser created a new style of graphic communication that combines visual and intellectual concepts.

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

Since the idea of printed merchandise is not something new, the artist manager should try and think of ways on how to sustain Khir’s career as a designer in the long run and how to make him stand out from the rest of other designers.