Abb Case

Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market

The biggest challenge that they face as a company is they do not have the room the increase expenditure by such a vast amount. Currently there is $3,675,000 in promotional dollars allocated as follows; sales and administration expense (995,000), cooperative advertising programs with retailers (1,650,000), consumer advertising (562,000) and trade promotion (467,000). adding the $225,000 increase in consumer advertising will not allow the 5% of expected sales for total promo expenditures. John Bott, the vice president of sales disagreed with the budget allocation and noted that sales expenses and administration cost were projected to be $65,000 in 2008. This led him to believe that an additional sales representative would be needed to service company accounts because 50 were being added. Therefore he estimated this addition would cost at least $70,000 including salary and expenses in 2008. Bott also stated that “That's about $135,000 in additional sales expense that have to be added to our promotional budget for 2008”

I, Marilyn Dowling, am the vice president of the National Association Against Police Brutality. Which is more commonly known as the NAAPB. We have been made aware of the incident between Mr. Tony Roberts and Officer Blake Mattox. We would like to thank you for all of the footage that you sent with your letter. It was very useful in helping us decide that Officer Mattox is guilty. We believe this because of the video captured by Officer Mattox’s body camera. From what we saw it is pointing all of the blame to Mattox.

The purpose of this exercise is to provide a framework for you to analyze the marketing environments and opportunities for Company G. These analyses provide the rationale for the decisions you make regarding your marketing strategies.

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.

All the proposed tests are necessarily vague and only designed as guides, with definite mandatory subjects being determined only on a case by case approach. However, when a subject has been determined to be a mandatory one, it is agreed that it may be bargained to an impasse so long as the bargaining is in good faith. Whether the subject of dues check-off is a “condition of employment” under the Act and thus a mandatory subject of bargaining has often been before the National Labour Relations Board (NLRB) and the courts. The NLRB is given a great deal of flexibility in interpreting the Act in order to effectuate its policies as evidenced by congressional intent and the courts will normally interfere only if the Board abuses its discretionary

However, not every case is the same and certain cases can have sensitive information that may make an individual not want to cooperate. Also, training is expensive as well as the cameras. The revision in policy and the equipment are costly and time consuming. Also the rapid change in technology will put the unions in a dilemma as well as the policy because it will need constant revision to update changes in the policy.

This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various

Jones Blair has the responsibility to analyze these options to evaluate the effect on the overall business operations within the firm. The VP of Advertising’s suggestion of $350k increase in to the marketing budget would create an increase in $1 million dollars to recoup the cost of this venture. His philosophy of accessing the do-it-yourselfers would not bring these individuals away from their primary focus which is retail location. The do-it-yourselfers are going to continue to visit Home Depot and other mass marketing stores despite advertising efforts. The cost benefit analysis would not be beneficial to Jones Blair.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

1. Target Market Selection – Who is to be serviced needs to be determined. Target heavy users, all users, or even what age and gender to focus on.

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

A series of questions that a company could use as a start in evaluating the potential of a specific BOP market segment for one of its products will be based on these key points as following: