Abbott Nutrition Sales

2440 WordsSep 23, 200910 Pages
Contents Part 1 Company Report Part 2 Strengthens & Weaknesses Part 3 Self Analysis Thank You Letter Contacts Thank You letter Organizational Chart Works Cited Part 1. Company Report Abbott Nutrition headquarters (AN) is located in Columbus, Ohio. Other divisions include Abbott Nutrition Products Division (ANPD) AND Abbott Nutrition International (ANI). ANPD refers to the domestic business (US) while ANI refers to the international business. When working within the domestic business, ANPD is referred to as Abbott Nutrition (AN). The AN Inside Sales Interns for Summer 2009 work in the Abbott Nutrition Products Division (ANPD). Abbott Nutrition, formerly known as Ross…show more content…
Internally, Abbott focuses on their market share numbers for each of their products. It is their belief that if they are #1 or #2 in every product category that they will be successful in any market. This strategy has been validated recently with Abbott’s continued double digit EPS growth despite the difficult economic situation. Two accounting ratios that Abbott uses to gauge the health of the company is their plowback ratio into R&D, and their overall distribution margin for their products. (1) (6) (Main Competitors) Abbott Nutrition’s main competitor is Nestlewhich bought Novartis Pharmaceuticals. In doing so the also bought the Nutrition Division of Novartis. Nestles product line is in second place in almost every category and metric. Nestle has been in competition with AN for a short time and is quickly losing market share. 1. (List Major Strength and Weaknesses Observed) Strengths {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Weaknesses {text:list-item} {text:list-item} {text:list-item} {text:list-item} Strengths/What Sales Is Doing Right Brand recognition when selling to HCP The Therapeutic Sales force is doing many thingsright. When selling to health care providers Abbott Nutrition is easily recognizedand respected. This brand recognitionplays a huge role in selling. On a cold call,
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