Abc Popular Culture

Shameless is a Golden-Globe nominated show with a white dominated cast. One of the siblings on the show is black, but is identified as a White male contrary to the character’s skin tone. “When it comes to representations of Blacks on television, the 1980s can be seen as a decade of elevated inclusion both in terms of the quantity and quality of roles -- which remains the norm today. (Tukachinsky, Mastro, & Yarchi, 2015). Over the years, we will see more shows gearing their audiences to the black community. Producers add in a few social issues to reel viewers in, but the fact remains the same that a prime time heavy hitting shows, will most likely have less than 20% of their cast of African descent. In consonance with researchers, blacks currently constitute between 14-17 percent of the prime-time population. (Tukachinsky, Mastro, & Yarchi, 2015). The lack of representation in the media can lead to some interpreting that the Caucasian race is the superior race, and in retrospect, can influence the attitudes and beliefs of viewers. Prior research has shown that exposure to counter stereotypic exemplars in the media can have a positive effect on inter-group relations. (Scharrer, & Ramasubramanian, 2015) In order to reduce the misrepresentation from taking over the media, we must depict a positive image on the lives of minorities and portray them as successful, thriving human beings. By

The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. As these industries diversify, so do the products and the avenues in which they are offered. Synergy allows corporations the power to maximize advertising through a variety of cross-market promotional mechanisms, proliferating their products or logos exponentially. Initially, this essay requires an explanation of the use of synergy and cross-market advertising. Subsequently, I will illustrate how television shows such as Nickelodeon’s SpongeBob

African American women have not had the opportunity to land career changing roles in many years. Most roles that are offered are small roles where they are seen and not really heard. There has been a shift in the past few years where African American women have increased in their appearance in television shows. Minorities have been underrepresented in television shows in the years, however in recent years there has been a trend of more minorities entering to the realm of broadcasted television shows. The Hollywood DIversity Report states,“ Minority talent claimed 16.8 percent of lead roles on cable reality and other shows during the 2012-13 season, up 3.6 percentage points from the 13.2 percent share the group claimed in 2011-12” (pg. 17). African American women roles in television have developed into two categories: the hypersexualization theme and the angry black woman theme.

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

African American Women in Television has been a rising issue in the media industry for years now. Being that television is mainly dominated by white men, African American women emerging into television has had a positive and negative effect in the media industry. There are many different aspects of African American Women in television. They are actresses, producers, directors, personalities, news anchors and reports and so much more. Through all the major success African American women have had within in television thus far it has not always been easy. This topic is very relevant because it specifically affects African American women in television. The issue of controversy with African American women being in the media industry through the television sparks major concerns from consumers, co-workers, and people in the entertainment industry. This issue impacting how the world view all African American women in

Since its start, the television industry has been criticized for perpetuating myths and stereotypes about African-Americans through characterizations, story lines, and plots. The situation comedy has been the area that has seemed to draw the most criticism, analysis, and disapproval for stereotyping. From Sanford and Son and The Jefferson’s in the 1970s to The Cosby Show (1984) and The Fresh Prince of Bel-Air in the 1990s, sitcoms featuring black casts and characters have always been controversial. However, their significance upon our American culture cannot be disregarded. During the 1950s and 1960s, 97% of the families were Caucasian. In the first five years of the

In most modern media, identifiers such as race, religion, or ethnicity are used stereotypically and allow the characters to be easily understood. However, some forms of entertainment attempt to challenge these stereotypes in order to set them apart and claim success thorough a more intriguing and controversial storyline. If this risk pays off, it can lead to a lot of buzz forming around the show, like in ABC’s “Quantico”. The show was popular in the headlines before it even premiered due to the array of diversity in their cast, straying from the typical Caucasian dominant cast to include actors from backgrounds such as Indian and Palestinian. The diverse cast not only helps to broaden the demographics of the show’s ratings, but also helps to

Over the years, racial depiction and television have not changed as substantially as one would hope. Although there are several sitcoms on the air currently utilizing race as a large portion of the plot, this is done is a less than desirable way, most often exaggerating stereotypes of a specific race/ culture. Discussion of race and these stereotypes placed on race continue to be a topic of discussion within the media. While researching racial depictions in pop culture, I reviewed an interesting article, The Most Racially Stereotyped Characters on TV Right Now. This article written by Victoria McNally in 2012 identifies several shows currently being aired and the character to which she identifies as being racially profiled. McNally reports that in 2012, there continues to be a large number of television programs that continue to bring forth ongoing racial stereotypes, which therefore accentuates the bias’ of society.

In Marlon Riggs’ documentary Color Adjustment, the viewer is asked to reexamine and recognize the amount of racial subliminal subtexts were present through the popular shows of the time, such as Amos and Andy, The Nat King Cole Show, I Spy, Good Times, Roots, and The Cosby Show. The documentary outlines almost half a century’s worth of race relations by analyzing the racial myths and stereotypes perpetuated on prime time entertainment. To explain it in brevity, Color Adjustment attempts to show how African Americans were slowly allowed to join in the various portrayals of the American family and American Dream that were prevalent and central to the networks’ agenda of keeping viewers entertained in between commercials, only so far as their presence adhered to the strict ideals already in place of a wholesome, nuclear American family and their pursuit of the American Dream. However, one cannot overlook how prime time television networks managed to absorb and integrate divisive racial commentary and conflict into a more conventional and auspicious mode as a nightly

In his essay, “In Living Color: Race and American Culture,” Michael Omi links television shows to the notable classification of race in America. He argues that media’s depiction of racial stereotypes influences the thoughts as well as attitudes of Americans towards their surrounding racial groups. Similarly, in the articles “Put on a Happy Face,” “Working Class Whites,” and “Being an Other” Benjamin DeMott, Angeline Price, and Melissa Algranati provide examples of television shows to deliver their points of view. DeMott discusses the fictional relationship between Caucasians and African Americans which is often represented in popular culture but does not reflect the reality of everyday life. He criticizes some television shows for depicting

During the course of history, African Americans have played a major role in the enhancement of film and television production. African Americans have enhanced not only the technology of television and film but also enhanced the story line of American Television. As contributors, African Americans have made the kind of changes that affected television and the outside world. These shows were made to relate to the average African American family. However, over the past few years, the so called demographic of “relatable’’ television has been questioned on it’s positive or negative affect society. A controversial question that has been discussed is, “Is social media, television, and film creating positive and relatable messages? Or is it

Family sitcoms have been the most popular and positively influenced television shows watched since the 1900s to today. Many of these shows have consisted of African American, Caucasian, and Hispanic families who all play a role that we as watchers look up to or perceive as the right way to run our household. Over time there has been an addition to biracial shows and family role changes throughout these sitcoms. For example, now observing single parent homes, homosexual guardians and even the changing of social interaction has both positively and negatively impacted real families who are watching.

Disney Channel, the focus in this paper, was officially launched in April of 1983. The channel is marketed toward children, teens, and families, calling itself a "family-oriented" cable channel. Disney 's Channel first hit show, Kids Incorporated, launched in early 1986. The sitcom was about a group of friends who formed a pop group.

Around the beginning of every year, those in the graphic design industry ponder the popularity and viability of logo and design trends to come. Comments surface that gain ground in Twitter and become viral, like that from Jeff Fisher, creative identity engineer with LogoMotives, who indicated earlier this year that the simple act of identifying something as a design trend makes it something to be avoided. He dubbed his remark his "annual design trend comment." The SciFi channel 's recent move in changing its logo to "SyFy" reflects continuing trends that include branding and company identity as primary considerations in logo development. Whether or not the SyFy design works, it reflects a certain marketing theory consciousness. Websites like LogoOrange and LogoLounge and blogs aplenty keep a watchful eye on what 's hot in design, and it is understandable that they would. Good designers are aware of the potential for overuse and saturation of any trend; when that happens, the design is no longer original or effective, and it becomes apparent that it is time to look for the next big thing. Sources: Graphic Design Blog: An Exciting Showcase of 2009 Logo Trends Abuzeedo: Design Trends for 2009 Smashing Apps: 11 great Resources and Inspirations of Current Design Trends

With our constant exposure to advertising ever increasing, its marketers have become innovative and competitive in how they entice potential consumers to purchase their products or services. Outside magazine and CBC Kids television are two very diverse media channels targeting dissimilar audiences, yet both feature watch advertisements. While Outside features the Casio Pathfinder Watch, an advanced watch for the adventurous and outdoors client, CBC Kids promotes the VTech Kidizoom Smartwatch DX to children “on the go.” Although both products appeal to their specific audiences, how advertisers appeal to them is very crafty.