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2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.

Research & Development: We will concentrate our existing product line into the Low End and Traditional segments. The traditional product will migrate to the Low End segment. The High product will migrate to the Traditional segment. During the early years we will migrate (gradually) our Performance and Size segment products to the Traditional segment. We can also introduce a new product to work in the Traditional market.

1. Description of the service-summary In an attempt to provide end users with a well maintained network storage that would be easily accessible from any location while maintaining a secured connection. To provide an environment to minimize the use and maintenance of local servers, server space, connectivity, and redundancy.

II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to

Teams were able to introduce a new line of microcomputers in four different regions. All five teams were entering the market at the same time and they started with exactly the same amount of resources and knowledge of the market. There were three business segments in PC market. The higher priced Mercedes segment, included high performance computer for use in engineering and manufacturing applications. The medium priced, largest group of customers was the Workhorse segment, which was based on easy to use PC. The Traveler segment included practical computer to use while traveling and their customers were price sensitive. In quarter one, the teams were to establish their firm and set up their shop. Following, in quarter two, the teams dived in to test the market. In quarter three, the teams had to make some changes and decided on market expansion. In quarter four, they made choices to invest in the future. In quarter five, they had to expand their business strategies. In quarter six, they were able to adjust their firm’s strategies, tactics, study the market, review financials, evaluation production data if it was

2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

2) Design team- they would seek expert advice from out of the company to help in creating and designing the product to perfection. (seek

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

A company needs to create a series of programs to differentiate their product from those from its competitors and to appropriately price the product to achieve the maximum demand, in order to set up the dynamics of its competitive strategy (David, 2007). The competitive strategy of a company is also expected to offer better products or services to its customers, at a reasonable cost. Due to the mass influence of the external environmental on the customers’ preference, it is vital for the company to develop an available competitive strategy to be able to solve a series of problems, and ultimately to improve the company’s performance. Those problems include: how to differentiate its products or service from competitors, how to create market segments to maximize demands, and how to offer a wider range of products or services to better meet the customers’ needs at more acceptable costs (David, 2007).

1) Invest heavily in market research section in order to create market-driven products and services.

Although there was a lot of competitors who offer nearly the same kind of service that Dropbox, Houston used to argue that his business would be different from the others, because they "handle all kind of obstacles...".

In this reflection paper I’m going to talk about two topics. There are designing and managing the product and promoting product.

Houston figured out that his potential users, which would be his target group, where already technically adept but that due to the simplicity of the product and expansion of the internet it could rapidly grow. So his following key element was the realease of a single version for all users and using the “Trojan Horse” strategy to expand. To earn revenue Dropbox used the Freeware model which means that 2GB were given free and the additional

5. How can we deliver the value of the new product to meet our customer expectation