Abdul Monem Ltd

6230 Words25 Pages
Marketing Mix Analysis and Competitors Evaluation: A study on

2011

ABDUL MONEM LTD. BANGLADESH

Prepared for

RODRICK, STANLEY SUMON ID: 1001-1017-2
Faculty of Marketing AMERICAN INTERNATIONAL UNIVERSITY-BABGLADESH

Prepared by

ABIR, MD. ZABER TAUHID ID: 10-15556-1

i

Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh”

ii

LETTER OF TRANSMITTAL
April 26, 2011 Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing American International University- Bangladesh Subject: Submission of report on “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh”

Dear Sir, We are pleased to attach
…show more content…
As communication became easy people from rural places can get the modern facility of easily. With the help of modern machine and technology our GDP has increased significantly over the years.

Employment opportunity: About 10000 people are directly working in AML in various projects and companies. And the company has opened many windows in public and private sector to employ thousands. With the micro credit operation AML is motivating under privileged people in developing various labour oriented projects, small & medium enterprises and cottage industry which can generate more employment opportunity in the rural areas.

Micro credit operation: In recent years AML has introduced micro credit operation to remove poverty. AML has made the credit facility so simple that one can easily take loan without much hassle and without mortgage or collateral. AML is not finishing the job after the loan disbursement; it makes sure that the borrower can make the most of the loan. That’s why AML provide sufficient training on various projects. The objective is to build the strength of under privileged people to face poverty. AML believes in teaching the technique, “how to catch a fish” rather than providing the fish. AML is running the micro credit operation in B.Baria as a pilot project. After the successful implementation AML has plan of replicating the project throughout the whole country. Other than the above mentioned activities AML is working

More about Abdul Monem Ltd

Get Access