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“Marketing Mix” is made up of 4P’s of marketing. This tool blends these variables together to produce the results it wants to achieve in its specific target market. “Brand Position” mentions to consumer’s reason to buy the products in preference to others.

The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal

Mars-library, 2015, Marketing mix in marketing strategy: Product, Price, Place and Promotion, viewed 3 June 2015, < www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy

This statement clearly explains the essence of microfinance and its importance in the modern economy. Microfinance is a source of financial services and resources to the small entrepreneurs, villagers and less privileged section of the society. In December 2007, Forbes has brought out a special magazine on microfinance and has described microfinance as the next buzzword.

The Marketing Mix and the 4Ps of Marketing - from MindTools.com. 2017. The Marketing Mix and the 4Ps of Marketing - from MindTools.com. [ONLINE] Available at: https://www.mindtools.com/pages/article/newSTR_94.htm [Accessed 3rd May 2017].

Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P 's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition.

Evaluate concepts and principles of strategic marketing and the application to the development of an appropriate marketing mix for Kathmandu.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

This research paper investigates the effect of marketing mix elements on competition among the banks in Malaysia. The survey research design method was used in this study which involves using self-design questionnaires in collecting data from 10 managers from 5 banks in Malaysia were selected respectively. The result shows that marketing mix elements have significant effect on competitions among banks. Marketing mix elements do not only affect the competitions among banks, it also affects the customer loyalty to make deal with same bank institution by compare with other bank institutions’ provided products, prices, attractive promotion, and even the place where the bank institutions located. Bank institutions should control the marketing mix wisely to remain in the intensive competition market.

Besides, researching from the book ‘Principles and Practice of Marketing’, it focuses on marketing mix decisions, analysis and competition marketing strategy. This information is the major factors that might influence how a firm makes benefit from their competitors whereas establish authority and reputation (Jobber, 2007).

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

This paper explores the differences between marketing strategy and marketing mix in the world of doing business. It also outlines some of the examples of both marketing

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.

Microfinance also known as microcredit is the provision of financial services to small businesses or groups of entrepreneurs in an effort to eradicate poverty. This is most common to developing or third world countries and is provided to people who don’t qualify for the formal banking system, in other words people without