Abercrombie And Fitch : An American Clothing Retailer

Abercrombie & Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity

Abercrombie & Fitch Co. (A&F) is a fashion retailer that sells casual apparel, personal care products, and accessories to customers across North America, Europe, and Asia. The financial and the consulting industry in the tertiary sector of the economy generate revenue through providing services, knowledge, and skills. Unlike these industries, A&F is a retailer that generates revenue through selling its products. A&F has two subsidiaries brand, Hollister Co. and Abercrombie Kids, which operate not as spinoffs, but as divisions under the A&F umbrella.

Abercrombie & Fitch (A&F), an American retailer that concentrates on upscale casual wear for young consumers, which was founded in Manhattan, New York City in June 4, 1892 by two young minds of David T. Abercrombie and Ezra Fitch. Beginning with a rough journey of selling sporting outfits and excursion goods such as fishing and hunting equipment, A&F had to file bankruptcy in 1977. Soon thereafter, the company was revived after Jake Oshman, owner of Oshman Sporting Goods, bought A&F in 1978. A&F was relaunched as a mail-retailer company specializing in hunting wear and novelty items, but was bought by The Limited ten years after its revival. The gradual shift to focusing on apparels for young consumers began when A&F was a subsidiary of Limited Brands, and since then, A&F has grown to become one of the largest apparel firms in the United States. In 1998, A&F launched Abercrombie Kids, targeting consumers from age 7-14, which further increases its revenue. In 1999 to early 2000s, A&F’s sales skyrocketed as it hit its zenith, by portraying A&F clothing as the “coolest thing” through billboard-winning song that compliments A&F in the lyrics, as well as other advertisements. Furthermore, A&F launched a subsidiary called Hollister to tackle similar age group of target audience but with lower income. This expansion to dominate the market of teenagers through consideration of other demographic factor, namely income, was exceptional for A&F’s revenue. Presently, A&F focused on

Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.

American Eagle Outfitters, Inc. still continues to move forward in the business community. Sales are on the rise with an increasing focus on internal controls and management. This success was achieved with little dependence upon advertising. In a financial meeting shortly after the

Abercrombie & Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie & Fitch (A&F), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand A&F; to draw insights from it‘s past and current strategies and use these to launch a, new sneaker offer‘ within it‘s existing product ensemble. For doing this, we‘ve researched the story of the brand; it‘s original and potential target market, it‘s financial

The Supreme Court case I chose was Equality Employment Opportunity Commission V. Abercrombie and Fitch. Equal opportunity is defined as the policy of treating employees without discrimination, especially on the basis of their sex, race, and age. In 2008, 17-year-old Muslim girl named Samantha Elauf applied for position at Abercrombie Kids in Tulsa, Oklahoma. Elauf wore a headscarf to her interview and was denied the position.

You have probably heard the saying, “Quality over quantity” before. In this case, it is not so much as the comparison between how much there is, over how well it is produced, but how well it is produced over the knowledge of knowing the immoral actions influenced by and preformed by the ex-CEO of both Abercrombie and Hollister, Mike Jeffries. Hollister Co. is owned by Abercrombie & Fitch. Both are relatively the same with a few minor differences like their logos and prices. They both target teens and pre-teens and most of their clothing style and colors are the same. The quality of their products is nothing to complain about though you can not say the same about the management and head of the company. In relevance to this, Hollister clothing line is a quality product but even the quality of the merchandise is not enough to sustain its worth when it involves several injustices.

I am very pleased to state that Urban Outfitters is doing exceptionally well compared to our competitor Abercrombie and Fitch. I picked this competitor to complete a stock analysis because Abercrombie and Fitch has been a big leading competitor for many years. They sell clothing geared towards men, women, and children. The companies are known as Abercrombie Kids and, Hollister Co. Urban Outfitters owns Anthropologies, Free People, Terrain, and Bhldn. Considering they have been competitors for many years and both own several clothing brands targeted to different groups of people they are worth comparing.

They continued to shop at Abercrombie although many others offered the same clothing. Profits continued to soar and A&F saw clear sailing in their future.

Abercrombie & Fitch was founded in 1892 by David Abercrombie as a sporting goods store. David Abercrombie formed a partnership with Ezra Fitch and they continued to expand the company into the 20th century. When David Abercrombie left the company, Ezra Fitch became the sole owner and continued to bring success to the company. After Ezra Fitch retired the company continued under a group of new leaders until its financial fall and closing in 1977. The company was purchased by Limited Brands in 1988 and they brought in Mike Jeffries to revolutionize the image of Abercrombie & Fitch to a youthful fashion retailer. By the 90s, there were dozens of Abercrombie & Fitch stores located all around the United States. On September

American Apparel is one of the quickest growing companies in popularity among college aged shoppers. They are a very fresh, and very liberal corporation with a young and talkative CEO- David Charney . It is seemingly the “perfect” company- set on high

Under Jeffries management Abercrombie and Fitch’s image was controversial due to his statements of exclusivity of plus size women and hiring based on physical attractiveness. The company faced a couple of lawsuits based of racial discriminatory hiring practices of minorities, favoring predominately white applicants that represent the “Abercrombie look”. Jeffries targeted audience was “the attractive all-American kid with a great attitude and a lot of friends” and the “cool, good-looking people” excluding anyone who didn’t fit this image (the balance). In the 90s and early 2000s the brand was infamous for its black and white sexualized ads and shirtless male models on shopping bags and outside store openings and events. After Jeffries stepped down from A&F, the brand has been attempting to rebranding itself. Although, some changes have been made to its in-store locations and advisements, A&F sales continue to decrease. In March 2017, A&F announced the closing of sixty stores in the States closing by the end of the year due to poor

Despite Abercrombie & Fitch’s efforts to win back loyal consumers with their new rebranding initiative, the company continues to experience a decline in annual revenue and dismal growth coupled with a poor return on investment, making it a risky investment option for potential shareholders. According to the company’s annual report, Abercrombie & Fitch saw a decline in revenue from $4,116.90 billion in February 2014 to $3,744.03 billion in 2015 with fourth-quarter revenues falling nearly 14% to $1.12 billion (Abercrombie & Fitch 41). The company contributed its dismal report to a decrease in the number of operational stores at the end of Q4 fiscal 2014, weak consumer demand for both Hollister and Abercrombie & Fitch, slowing growth in

Abercrombie & Fitch is an American retail clothing chain store established in 1892. Currently, Abercrombie & Fitch are primarily in US, but also in Canada where retail stores are located. It sells men’s and women’s jeans, tees, tank tops, outerwear, sweatshirts, accessories, etc. Abercrombie & Fitch’s main target market is male and female teens and collegiate demographic who lean on parents for financial sustenance. Abercrombie & Fitch’s main target market is around college students and teen people(high-school students and pre-college students). It attracts mid-to-upper class family who are willing to spend a little