Abercrombie And Kent Tourism Systems And Practises Essay
1966 Words8 Pages
Introduction:
Globalization has immensely affected the role of intermediaries as organisations prefer distributing products directly. This report studies the dimensions of Abercrombie and Kent tourism systems and practises. The report studies the impact of e-business on the distribution strategies of travel agencies and the importance of distribution channels. Moreover, in context with the Abercrombie and Kent the report studies the distribution strategies and its importance on the performance of the company.
Overview of the company:
Abercrombie & Kent was originated in 1962. In 1967 the managing director of Abercrombie and Kent Geoffrey Kent decided to expand the company worldwide. He opened additional travel companies in different parts of the world such as London, Downers Grove, Illinois and Melbourne, Australia. This is when Abercrombie and Kent Australia came into operation. After the expansion, the company operates 52 offices worldwide with more than 2,500 employees. Abercrombie and Kent offers luxury travels in Australia. It is a well-known organization which has been offering international travel experience to its customers since 50 years. The company’s vision is to be the best way to travel and mission statement is to be the market leader in providing world class quality of travelling experience (Ambercrombiekent)
Literature review:
Travel and tourism sector has always been the most growing sectors widely. People previously relied on travel agents for their tourism