Essay on Abercrombie & Fitch Case Study

1856 WordsAug 22, 20118 Pages
Abercrombie & Fitch Case Study Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture and sell apparel that target the 18-24 year old demographic who represent the “All-American Look.” Many people argue about the definition of what is “All-American,” since the United States continues to evolve and include many different cultures and races. Abercrombie & Fitch has been successful for over 100 years, but recently has come under constant scrutiny about its hiring practices. Company Overview Abercrombie & Co. was founded by David Abercrombie on June 4, 1892. In 1900, Ezra Fitch joined the company and it then became known as Abercrombie & Fitch. Since the very…show more content…
What did the company do to change its policies? Did they change their definition of “All-American?” Do they still enforce the new diversity policies in their stores today? Abercrombie & Fitch continues to operate and successfully sell their apparel in the United States and around the world. Situation Overview In June 2003, Eduardo Gonzalez, along with several other African American, Hispanic, and Asian former Abercrombie & Fitch employees, filed a class action lawsuit against the company for racial discrimination. The former “brand representatives” felt that the company assigned them specific tasks and areas to work in based on their ethnicity. The lawsuit, Gonzalez v. Abercrombie & Fitch was originally filed in U.S. District Court in San Francisco in June 2003 by the Mexican American Legal Defense and Educational Fund (MALDEF), the NAACP Legal Defense and Educational Fund, Asian Pacific American Legal Center and the law firm of Lieff, Cabraser, Heimann, & Bernstein, LLP. The suit was consolidated with other cases charging employment discrimination against women and minorities filed by the Equal Employment Opportunity Commission (EEOC), the law firm of Minami, Lew, & Tamaki, LLP., and the law firm of Kohn, Swift & Graf, P.C. Even with overwhelming evidence being present and several employees coming forward to attest to
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