Abercrombie & Fitch Co. Essay

After careful review of the American Eagle Outfitters, Inc. 2014 Annual Report, it was noted that the company have four areas that they are focusing on. The first being to make more money by adding more “compelling product assortments” by providing an unique costumer experience both online and in stores. The second being to expand their Omni-Channel capabilities. The report defines Omni- Channels as stores including displays and kiosks, web, mobile devices, social networks and email. The third is growing their digital business. The final area is improving profitability.

Furthermore, A&F currently operates four other brands, which are: A&F, Abercrombie Kids, Hollister Company, and RUEHL.

Abercrombie & Fitch (A&F), an American retailer that concentrates on upscale casual wear for young consumers, which was founded in Manhattan, New York City in June 4, 1892 by two young minds of David T. Abercrombie and Ezra Fitch. Beginning with a rough journey of selling sporting outfits and excursion goods such as fishing and hunting equipment, A&F had to file bankruptcy in 1977. Soon thereafter, the company was revived after Jake Oshman, owner of Oshman Sporting Goods, bought A&F in 1978. A&F was relaunched as a mail-retailer company specializing in hunting wear and novelty items, but was bought by The Limited ten years after its revival. The gradual shift to focusing on apparels for young consumers began when A&F was a subsidiary of Limited Brands, and since then, A&F has grown to become one of the largest apparel firms in the United States. In 1998, A&F launched Abercrombie Kids, targeting consumers from age 7-14, which further increases its revenue. In 1999 to early 2000s, A&F’s sales skyrocketed as it hit its zenith, by portraying A&F clothing as the “coolest thing” through billboard-winning song that compliments A&F in the lyrics, as well as other advertisements. Furthermore, A&F launched a subsidiary called Hollister to tackle similar age group of target audience but with lower income. This expansion to dominate the market of teenagers through consideration of other demographic factor, namely income, was exceptional for A&F’s revenue. Presently, A&F focused on

Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.

Abercrombie & Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie & Fitch (A&F), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand A&F; to draw insights from it‘s past and current strategies and use these to launch a, new sneaker offer‘ within it‘s existing product ensemble. For doing this, we‘ve researched the story of the brand; it‘s original and potential target market, it‘s financial

Then next week I was reading the Star Tribune newspaper when I came across and editorial written about Abercrombie and Fitch. The author was disgusted with the store because of its blatant promotion of college-age drinking. The issue came up in one of A&F's quarterly "magazines". Instead of sending out free catalogs of their merchandise to customers, A&F sells a retail "magazine" which they distribute four times a year for the small fee of five dollars per issue. The magazine is filled with pictures similar to the life-size ones which cover the store walls -- tan, beautiful and

Abercrombie and Fitch has become a household name and you can find one of their three division stores in your local mall and or shopping center. The stores under Abercrombie and Fitch are Hollister and Gilly Hicks Brand. I have conducted an analysis that illustrates the strengths and weaknesses of Abercrombie and Fitch. This company strives off of their strengths, which included customers having great accessibility each of their divisions. They have a higher profit after they were able to close some of their stores to focus on their stores that high profitability and revamping those. Abercrombie and Fitch were able to get high brand names such as Ralph Lauren to help bring a fresh new style into the store that in turn doubled the net income

Nevertheless, the Great Depression was not all bad. In 1938 Abercrombie and Fitch founded golf and shooting school in the store. In 1939, Abercrombie and Fitch was calling itself “The Greatest Sporting Goods Store in the World.” It bragged the world's biggest and most profitable accumulation of guns and the vastest combination of angling flies reachable anyplace (15,000 on the whole) to go with its variety of bars, reels, and other fishing supplies tackle. Riders, canine fanciers, skiers, and bowmen all discovered each possible sort of rigging. Firearms and outdoors and angling gear represented 30 percent of the New York store's business volume in 1938. Offers of garments, shoes, and decorations represented 45 percent. Stock close by was esteemed

EEOC vs Abercrombie and Fitch, a case where a practicing Muslim Samantha Elauf, sued the clothing store from discrimination. Although she passed her interview with the store, she was not hired due to head wear that she was wearing. Elauf wears as a part of her observation of her religious practice. Abercrombie policy prohibits head wear and the maintain more of a West Coast California image. Elauf’s claim was disparate treatment from Abercrombie. She was granted $20,000 in the District Court but the 10th Circuit Court reversed that decision. The Supreme Court the appealed and ruled in an 8-1 favor of EEOC. The majority stated that Abercrombie violated Title VII of the Civil Rights Act, whether they had knowledge or not of her religion, they were still held liable. They concluded that an applicant need not to prove the reason for accommodation based on religious reasons. Justice believed that Abercrombie was aware of Elauf’s religion and illustrated discrimination by failure to accommodate her.

The release of 2014 financial statements by American Eagle Outfitters and The Buckle Company require analysis to determine the financial position of the respective companies. A decision between the two companies is needed to decide which company Baruch College Fund should invest in. Findings in our research shows that The Buckle Company beats American Eagle Outfitters in terms of the key performance indicators of return on assets, profit margin, and asset turnover ratio. This information reveals that The Buckle Company is the better company to invest in.

In the article "Going for the look, but risking discrimination" by Steven Greenhouse; Tom Lenox, Abercombie's communicatons director said: "Brand representatives are embassadors to the brand. We want to hire brand representatives that will represent the abercombie & Fitch

Founded in 1977, American Eagle Outfitters (NYSE: AEO) is a retailer that designs and develops fashionable girls’ and boys’ apparel and accessories. The company’s target audience is boys and girls between the ages of 15 and 25 years old. The target audience seeks trendy and fashionable apparel product that meets a high standard of quality at an affordable price point. As of the most recent fiscal year, ended January 30, 2010, American Eagle held 1,103 retail stores in total, operating under the “American Eagle”, “Aerie”, and “Martin+Osa” brand names respectively. In addition to the retail stores,

HollisterCo is a beach themed clothing company. It was founded in 1922 by Mike Jeffries where back then it was still not a well-known company until the founder of Abercrombie and Fitch takes over it. It offers a wide range of apparel and accessories for men and women which includes logo tees, graphic shirts, tanks, bottom wear and even sleepwear. It also provides colognes, perfume, gloss products, body care products as well as gift cards. (“Short Title”, 2014). Hollister has 51 outlets in 19 different counties. Hollister also enable buyers from other countries to purchase their products through their online store.

Despite Abercrombie & Fitch’s efforts to win back loyal consumers with their new rebranding initiative, the company continues to experience a decline in annual revenue and dismal growth coupled with a poor return on investment, making it a risky investment option for potential shareholders. According to the company’s annual report, Abercrombie & Fitch saw a decline in revenue from $4,116.90 billion in February 2014 to $3,744.03 billion in 2015 with fourth-quarter revenues falling nearly 14% to $1.12 billion (Abercrombie & Fitch 41). The company contributed its dismal report to a decrease in the number of operational stores at the end of Q4 fiscal 2014, weak consumer demand for both Hollister and Abercrombie & Fitch, slowing growth in

Being an upscale industry, Abercrombie and Fitch would appear to be a successful corporation. Although the company was once successful for a number of years, it’s apparent that there has been a significant decline in its overall appeal and how much revenue the company acquires each year. With just over 1,000 retail stores in the U.S., Canada, and Europe, Abercrombie and Fitch has thrived to be one of the most avid corporate extensions.