Abrahamson, E. (1996). Management Fashion. Academy of Management Review, 21, 1, 254-285

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(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

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Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.

Today sexualizing woman is the norm especially in the fashion industry, but that will not exclude the other industries. Empowering and sexualizing two different terms that are not in necessary have any connections between each other, but unfortunately young women nowadays getting them mixed. The media creates a relationship between them where sexualizing lead to empowering, then put this thought in people’s minds. Big companies who usually set up all the fashion trends are using woman to sell their products even the ones that made for men. They are creating the sexual image to surround their models. And they are hiding behind some terms that would sell to young ladies, who might not have the enough knowledge to draw the line between what is

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Your company will present a favourable, visual image to clients and others who enter your establishment when the staff members dress in work or business wear that you include personalised

While I am focused on success, I am also commercially aware of the present climate within the fashion industry. According to research from the Hong Kong Institute of Fashion Buying, China’s consumers of luxury and high fashion are between 20 and 50 years old. Due to the implicit and abstract nature of the traditional culture, there are basically no fashion marketing and management. Thus, there is an increasing need for professional fashion mangers.

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Andy continued to be viewed as a misfit for the company’s culture as she did not behave, dress or own the designer fashion needed to blend in. What I have learned is that in the fashion industry such as the Runway, Benedictus (2009) mention in a Vogue article, a prerequisite of the job, is fashion. People would die to have the opportunity to work there. The work attire is crucial when the clothes of "what you wear is more important the job itself because if you came in looking like you were wearing something boring every day” you’re not fit for the culture of the job (Benedictus, 2009). In Andy’s case, she got the job without the prerequisite of the culture of fashion, which is very uncommon in this field of

Fast fashion is a business strategy, a trend, and an expectation for American consumers. Fast fashion is a way for designs to move quickly and for retailers to show the latest trends in fashion. It consists of trendy, cheap clothing that can be moved throughout the fashion cycle at an astonishingly fast pace in order to get into stores and outlets for consumers to purchase (Cline, 2012, pg. 101). Not just Americans, but consumers around the world have a mindset of wanting fashionable, good quality, and less expensive products that can be used while “popular”, then thrown away when outdated. Fast fashion is a consumer mindset and a way to move endless amounts of clothing through a retailers’ doors in order to make a lot of money on what consumers

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2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

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Your use of the JSTOR archive indicates your acceptance of JSTOR 's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR 's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher