Abstervation Observation In KFC

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

In this restaurant, we provide 4 types of menu which are small bite menu, al carte menu, set menu, and kid menu. The price is fair, price range start from $15 to $55 for al carte menu. Set menu price range start from $30 to $70. We do provide daily specials such as sauces. Customers can choose different kinds of sauce such as black pepper, pepper mint and homemade sauce. Mainly, our customers are business people, family, tourist and couple. Relax music will be played

This study will aim to critically evaluate the strategies implemented by Chopstix Chinese Restaurant Ltd, located in Nairobi, Kenya with an emphasis of discussing how various environmental factors have contributed to the success and failure of these strategies. An insight will also be included in how the company handled the difficulties that arose together with an overview of what improvements can be made.

The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business

Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in

The menu is large and plastered to the wall right above a table that consist of aluminum jars that hold plastic utensils, silver napkin holders filled to the top, and a Cola fountain with about eight different drink options. Additionally, there are three large containers containing three different teas. The tables that are scattered around for family and friends to eat and are all of different shapes, but around a consistent size excluding one or two tables intended for a person or two. All of the tables have the same chairs making it feel more uniform yet still unique with the set up. Scattered throughout the place there is two or three tall black plastic plug-in fans around the restaurant, and two large black

The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others socially in a friendly environment. Making sure the restaurant is clean, attractive, and the décor is consistent with the food and restaurant’s image and making sure the waiting staff knows that it is ok to allow customers to linger adds to

The business shows rapid growth in fast-food market which can be seen from the report generated by QSR Magazine (2015) that the company acquired greatest average revenue per restaurant compare to others in the same market even the company insist its policy in not open on Sunday according to the Christian belief (Bloomberg, 2017; Chick-fil-A, 2017b; Taylor, 2016; Chamlee, 2016; Peterson, 2015; Green,2014; Schmall, 2007). The reasons why the firm held the 8th largest fast-food chain and well known as the best-fried chicken sandwich in the country and continue growing nationally are not only because of its core chicken sandwich and the diversity in its menus but also because of its services in provide southern friendly manners based on its Christianity to their customers and also contribute to charities, societies and their employees which then resulted in became the most satisfy fast-food restaurant according to the report from the American Customer Satisfaction Index (2016) (Peterson, 2016; Taylor, 2016; Marcin, 2016; Chamlee, 2016; Garcia, 2016; Davis,

The menu is written on big black chalkboards placed on the brick wall that covers the entire space inside. Another element that adds to the contemporary feel of this restaurant is the use of iPads to place the orders. Once the order is placed, customers are given a number and are free to sit wherever they please. While the bar offers some seating, the majority of the seating is outside on the patio.

The history of fast food strongly correlates with the beginning of mass production of cars. Since the late 1940’s fast food was a new and exciting industry with a huge market, just waiting to be served and catered to in a timely manner. Throughout the years, fast food companies such as In-N-Out have tried to make their way to the top of the food chain by providing quality meals while maintaining a speedy service. In this paper, I would like to discuss some of the aspects that have made In-N-Out so successful. The overview and history of the company will shed some light on how In-N-Out got started and what quality means to them.

As many people know America is a melting pot country, which shows that there are many cultures. United States is a multicultural country, so it is very easily that ethnic food restaurants fit in their society. Many of the restaurants are changing their menus to accommodate American customers. Most of the ethnic restaurants are making changes in menus, so these changes make the customers interested in this kind of restaurants which they are attracted by the reputation. The restaurant’s owner make some tricks by listing the bestseller dishes at the beginning of the menu to make more money. A senior lecturer of sociology Liora Gvion and Naomi Trostler a senior lecturer emeritus in nutrition acknowledge that “while throughout the menu each restaurant

As you head toward the entrance of the restaurant, you will see hosts standing in the lobby to greet people with bright smiles on their faces. The hosts ask how many are eating and once you tell them the number, and pay at the entrance, the host will asks where you would like to sit. The restaurant has red, smooth, comfortable leather booths, which the guest can sit in. Furthermore, people have a choice between sitting down in the back or near a window. The restaurant is enormous and has attractive colors which make the room spacious, a lot of interesting pictures, and other decorations on the walls. The entire restaurant is packed with people eating, sharing laughter, and enjoying their meal.

For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013)