Abstract
The packaging process at Ninkasi Brewery adds value to their end result that is delivering their best quality craft brews. Processes are key elements to a business’s ability to create and distribute products that will meet the needs of their target market; therefore the need for industries to analyze specific processes within their organizations is significant. This paper is an outline of understanding Ninkasi’s packaging and bottling process and how the brewery can apply quantitative and qualitative tools to potentially reduce defects in this specific process.
Ninkasi Brewing Company: The Packaging Process
Organization Description
The organization I have chosen to analyze is Ninkasi Brewing Company. “Back in 2005, neither
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Secondly, Ninkasi is extremely community oriented and has a program known as “Beer is Love,” which supports non-profit doing work in five core categories: women, equality, recreation, the environment, and arts and music. Lastly, I appreciate the company’s goal to perpetuate better living and their continued efforts to adopt more sustainable practices throughout the brewery. Overall, the company has several valuable traits and I look forward to digging deeper and gaining new knowledge about the company’s operations.
Operation Description The operation in which I plan to explore is Ninkasi’s packaging process. I specifically plan to analyze the brewery’s bottling line and the brewery’s recent encounters for defects in their packaging process such as; low fills, crooked labels, chipped, or broken bottles, and equipment shut downs. First I will discuss how these problems can be identified. Second, I will apply quantitative tools to the problems. Third, I will provide insights into how Ninkasi may use these tools to potentially reduce defects in their packaging line.
The Bottling Line
Ninkasi’s bottling line is capable of producing both 22 oz. and 12 oz. bottles and can package 22 oz. bottles at a rate of 150 bottles per minute, and 12 oz. bottles at a rate of 250 bottles per minute. First, the machine takes empty bottles and runs them through a rinser cleaning them inside and out to ensure they are sent to the filler sanitized. Once the bottles are
Brand plays a key role in the beer-purchasing process, along with taste, price, special occasion,
What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.
The packaging process occurs after the fermentation. The beer flows to the keg, canning, and bottling lines when it our of the government cellar. There are five canning lines, three bottling lines, and a keg line can be run in the Winston- Salem brewery. The capacity for can lines is 1300 cans per minute, for bottle lines is 900 bottles per minute, and for keg line is 340 half- barrels per hour. For the five can lines, all the brands of beer can be canned at the same time, or one brand of beer can be canned with two different types at the same time. For three bottle lines, different bottle shapes and sizes can be filled at the same time, and new bottles and returnable bottles can be separated when filling and packaging. The packaging process also can be divided into two steps: 1. filling and capping and 2. pasteurizing. The packaging will
Mensa’s packaging business had three major markets; Food and Beverage, Specialty Packaging, and International. This sector was economically sensitive, as it was difficult to build any competitive
The brewing industry can be characterized by Porter’s Five Forces framework. New entries to brewing have a relative ease in creating home micro-breweries, which is aided by
Packaging and labeling of products are other key essential parts of the Cooper Company logistics to provide satisfaction to their customers. Accurate packaging and labeling can have a direct impact on the Cooper Company logistical productivity and efficiency (Bowersox, D. J., Closs, D. J., Cooper, M. B., & Bowersox, J. C. p.251. 2013). The company’s packaging accounts differs for each channel this entail the retail accounts 80 percent of the packaging cost and Foodservice of 20 percent (Bowersox, D. J., Closs, D. J., Cooper, M. B., & Bowersox, J. C. p.465. 2013). “The retail channel requires “labeling” to accrue the company a 2,000,000 expense includes materials, labor, and depreciation of the machine.
One of the Nation’s third-largest craft breweries, based out of Colorado, New Belgium Brewing Company, Inc. (the Company). The Company was founded in 1991, a privately held corporation. Its first operation started off in the basement of Jeff Lebesch (founder). The Company prides itself on its branding strategies “triple bottom line” and social responsibility which focuses on economic, social, and environmental factors. New Belgium’s marketing strategy links the Company’s viewpoint to the quality of its products. The Company continues to support the community, giving back & advocating positive change. However for continued success, New Belgium has to continually analysis its situation in the marketplace,
Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,
The proliferation of packaging products and poor product education has caused confusion among end users. US consumers have traditionally viewed packaging supplies as a cost-saving resource. Consequently, packaging engineers are accorded high status and influence roughly 40% of material purchase decisions. The US market is experiencing strong growth, driven in part by the growth of the coated and uncoated bubbles segment. However, AirCap's market share remains stagnant (Appendix A).
Changes witnessed over the last few years on mode of packaging and its economic impact.
Stella Artois, informally called Stella, is a pilsner beer between 4.8 and 5.2% ABV. It is a beer brand from Belgium and it also brewed in other locations. Stella Artois is one of the prominent brands of Anheuser-Busch InBev, the world’s largest brewer. Stella Artois has its own Pouring Ritual and iconic serving chalice and it is savoured in 95 countries as a complement to elegant events and fine dining (ABInBev, 2014). The first point will be discussed is Stella Artois’ s market entry strategy. As same as other international companies, Stella Artois also uses acquisition strategy to expand its market. As InBev attempted to maximise its product portfolio by launching its leading brands into new markets, Stella Artois was launched as a premium product in Latin America (Passport, 2005). China is the key focus of Stella Artois’s efforts to generate growth. The 2014 acquisition helped the company make the fastest growing top 10 player in the market (ABInBev, 2015). The acquisition also served to strengthen its position in economy larger and enhanced the company’s production and distribution infrastructure in the market. The second point being analyzed is Stella Artois’s marketing strategy. First of all, the packaging strategy of Stella Artois will be analysed. The packaging of Stella Artois has evolved over time. However, the mandate on the design has not change. All packaging must be supreme quality and worth (Stella Artois, 2004). Stella Artois packaging always exclusive
Beer Company 2 is a brewer of “seasonal and year-round beers with smaller production volume and higher prices” that “outsources most of its brewing activity” (pg. 120). It is financially conservative, and has undergone a “major cost-savings initiative to counterbalance the recent surge in packaging and freight costs” (pg. 120).
Table of ContentExecutive summary3Corporate Background4Which industry or industries is the firm operating in?4Who are the customers?4Where does the company serve?5What needs are being satisfied by the company´s goods or services?5What are the company's distinctive competencies?6Which generic strategy in currently used by the company?7Country analysis and attractiveness assessment7Brazil PEST analysis7India PEST analysis12South Korea PEST analysis15Industry and Competitive Analysis-18Porter's Five Forces Analysis of Beer Industry in Thailand (as Consolidated Industry)18Beer industry in Brazil19Beer industry in India19Beer industry in South Korea20Company Situation22Problem/Key Issue22References24Executive summaryBoon Rawd Brewery is an
impact of the decision on the cost structures and the resultant margins for each of the