Academic Honesty Statement: The Cheesecake Factory

This report adheres to the Academic Honesty Statement the professor has on file for all group members.

Operations management refers to all levels of an organisation and how best to efficiently convene, fund, maintain and maximise its services and/or operations, both internal and external. The core goal/objective of operations management it to maximise outputs while reducing and minimising the inputs required to achieve the desired results.

Plagiarism can be described in different ways depending on the policy of the academic or professional institution. Consequences of plagiarizing work have a significant impact on the individual. Strategies exist to help avoid plagiarism. There are policies for academic integrity in all of academia.

According to Investopedia ULC (2012), " Operations management is concerned with converting materials and labor into goods and services as efficiently as

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

This project has three parts, namely Part 1, Part 2, and Part 3. Project Part 1 Introduction: Different economic studies estimate the price elasticity of demand for certain goods, some of which are reported on page 176 of the Hubbard/O’Brien textbook. The following table presents select elasticity of demand estimates from those reported on page 176. Product Barnes & Noble books Coca-Cola Cigarettes Beer Gasoline -4.00 -1.22 -0.25 -0.23 -0.06 Estimated Elasticity

Operations Management focuses on the design and management of products, processes, services and supply chains (Diemond, 2014). It considers the acquisition, development, and utilization of resources that firms need to deliver the goods and services their clients want (Diemond 2014). Operations Management consists of many topics which are applied on a daily basis at the company I work for. Some of the topics include process control, lean manufacturing, six sigma, and supply chain management. It is the process that controls how inputs (raw materials, labor, and energy) get converted into outputs (finished goods or services).

In this executive summary, The Goal by Goldratt will be analyzed in detail. First, 10 operations management decisions as found on page 7 of the Heizer and Render textbook will be listed in column 1. Next, for each OM decision, examples from The Goal textbook that exemplify the type of problem or solution relevant to the OM area will be summarized in column 2. Finally, a scenario from my work life will be exemplified in column 3.

The Cheesecake Factory has numerous strengths within the company that they use to benefit the company. The quality of food and service is top notch. The layout of the kitchen and restaurant provides customers with faster, fresher food. The book-like menu gives diners extensive options and appeals to many different people’s tastes and preferences. The décor and atmosphere of the restaurant offers an experience value to each visit. The company has an excellent reputation and brand name. Customers expect high quality and quantity in each dish.

Operations Management in an organisation is repsonsible for managing and in making decisions concerning the activities that convert inputs into outputs , that is goods and services. This covers both short term actvities as well as longer term activities to meet strategic goals. Inputs can be the raw materaials need to manufacture goods such as furniture or the computers needed to create a service like online shopping site. Operation management’s role is to make decisions to improve how operation activities function, for example, to improve the final quality of the output or to change production methods to be more efficient in terms of cost and in time.

Operations management (OM) is that phase of an organization where inputs are put into operations to acquire required output (services) without compromising on quality. In other words operations management is also described as combining and transforming various resources in the operations sub-system into value added services in line with formulated policies of the organization. (Kumar and Suresh, 2009)

The Cheesecake Factory is a name that rings familiar across America. Ranked the #1 casual-dining chain, The Cheesecake Factory’s affordable food and large portions appeal to the masses (“Consumer Picks 2016: Casual-Dining Results”). A vivid portrait of American capitalism, The Cheesecake Factory has transformed its strange design concepts into an established theme, convinced its fans that its inexpensive style is that of luxury, and coaxed its customers into thinking that its menu choices are a blessing, not an inconvenience. It has twisted its incompetence into a competitive strategy—a true deviant that still manages to be at the top of the ratings. The Cheesecake Factory is a true anomaly in the world—no other restaurant has pulled this concept off on such a large scale. The restaurant industry stands in awe of the giant that has become The Cheesecake Factory.

has successfully incorporated all ten areas of focus and developed them into a legacy of quality

Operations management focuses on managing the processes of producing and distributing products and services. Operations activities often include product creation, development, production and distribution. It deals with all operations within the organization. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations. The nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etc.

Operations management is generally described as the planning, arrangement, and control of activities that change raw materials or an organization's input into finished products and services. The overall activities covered by operations management include the creation, development, manufacture, and distribution of products. The concept also relates to various activities such as inventory control, controlling purchases, quality control, logistics, storage, and evaluation ("Operations Management in McDonalds", n.d.). Since operations management covers the entire operations in an organization, it mainly focuses on the efficiency and effectiveness of the firm's processes.