Accor Company Profile

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Introduction to Accor Company

Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor is a European leader in hotels and tourism, global leader in corporate services. It have almost 4000 hotels from economy to upscale which are operates in nearly 100 countries with 150.000 employees. Accor hospitality is planning to double the pace of hotel development in coming years by having a commitment to make 200.000 new rooms between 2006 until 2010.
From the pyramid below, we can see the Accor brands from budget until upper upscale hotel. All of the Accor brands have different standards but they all have the same goal that is want to give the best quality and services to their customers.

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Accor vision and mission is
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Today Novotel has seven certified hotels. The network’s commitment to the Green Globe programme will see more than 150 hotels in 25 countries being involved from September 2008 and April 2009.
Accor Thalassa is a part of Novotel brand. It’s a hotel brand with special service. They offer personalized seawater or thermal springs treatment programs, advice from specialists, beauty care, cultural events, and a balanced diet. Not all of novotel hotels are resorts. There are just a few of them, for example the resorts are located in Indonesia, Thailand, Vietnam, Australia, Polynesia, Egypt, Reunion, and Bahrain. The resorts are the hotels with beautiful view, for example beach.
Novotel has a presence in city centres and in the main international business centres and at countless tourist destinations. Novotel is permanently strengthening its presence on the five continents: this sustained development has been illustrated in 2007 by the opening of Novotel Istanbul Marmara in Turkey, Accor's first adress in the Principality of Monaco - Novotel Monte Carlo - and a brand new Novotel in the heart of Vienna, Novotel Wien City. Pursuing its expansion, Novotel will be opening in 2008 its first hotel in Saudi Arabia - Novotel Al Anood Riadh -, the Novotel Beijing Phenix in China, prior to the 2008 Olympic Games, and it’s very first hotel in Argentina - Novotel Buenos Aires.

For more than 20 years the hotel chain has set the international standard in
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