According To Aristotle : The Three Modes Of Persuasion

Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion is a title written by the not-so-famous, (but extremely well-versed) Jay Heinrichs. Although the title is indeed a mouthful, it serves its purpose in drawing the reader in. Also; the extremely long title is a little hint of what Heinrichs entails in his book, an endless supply of information on how to correctly and influentially utilize rhetoric, the art of persuasion.

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

Aristotle has an idea that there are three rhetorical appeals people can use to persuade someone else – ethos, pathos and logos. Each of them is very useful and the persuasion will be most effective when three of them are all used. Amy Tan used all in “Mother Tongue.”

In speaking of effective rhetorical persuasion, we must appeal to our target audience in a way that will get them to accept or act upon the point of view we are trying to portray. Aristotle said that we persuade others by three means: (1) by the appeal to their reason (logos); (2) by the appeal to their emotions (pathos); and (3) by the appeal of our personality or character (ethos) (Corbett and Connors 32). When Socrates, an infamous rhetorician, gave his “apology” to his fellow Athenians after being accused of atheism or not believing in the gods and corrupting the youth with similar teachings, he employed all three modes of persuasion to prove his innocence. Despite the

There are many ways to convey a message to readers. Often times authors, speech writers, etc., refer to Aristotle’s three main concepts of rhetoric, Ethos, Pathos, and Logos. Ethos is considered to be the, “credibility,” of the author. Pathos is the idea of, “emotional appeal,” to the audience. Finally, Logos is the translated as the, “logic,” involved when making a point. All forms of rhetoric have at least one of these concepts, while good arguments incorporate a well balanced mixture of the three.

Aristotle also believed that rhetoric can be forensic, epideictic, and deliberative, which is the second division of his work. The art of persuasion and a way of advising about things to come is the best definition of deliberate rhetoric. This pattern has been used throughout the film and it is another obvious appeal to make it more effective and achieve its goals. Aristotle argues that “for using deliberative rhetoric, the speaker needs to consider deterrents, inducements and the motives people have for avoiding or doing the actions in the question”

Aristotle wrote that we can be persuaded by three things: reason (logos), the character of the speaker (ethos), and our own emotions (pathos).

Rhetoric is the art of using language to persuade an audience. Writers and speakers often use rhetoric appeals. Aristotelian Rhetoric appeals are used in arguments to support claims and counter opposing arguments. Rhetoric used four different approaches to capture its audience’s attention: pathos, logos, and ethos. Pathos bases its appeal on provoking strong emotion from an audience. Ethos builds its appeal based on good moral character of the writer or speaker and relies on good sense and good will to influence its audience. Logos persuades its audience through the use of deductive and inductive reasoning. The kiaros approach requires a combination of creating and recognizing the right time and right place for making the argument in the

Aristotle believed Rhetoric’s main purpose was to persuade an audience. (Rorty 1996). Aristotle claimed that there were 3 main appeals that the persuader would use in order to convince the audience that their view is the right one, or that their product is the best. Aristotle would argue that these arguments all have a basis in “common sense”, meaning that the persuader can come to a conclusion based off of the audiences shared, and agreed upon knowledge (Gregoric 2007). Logos, Ethos, and Pathos are the three type of appeals Aristotle uses to describe the rhetoric of persuasion.

The language of rhetoric is the art to persuade an audience. Writers and speakers often use rhetoric appeals. Rhetoric uses four different approaches to capture its audience’s attention: pathos, logos, ethos and kairos. Pathos based its appeal on provoking strong emotion from an audience. Ethos builds its appeal based on good moral character of the writer or speaker and relies on good sense and good will to influence its audience. Logos persuades its audience through the use of deductive and inductive reasoning. The kairos approach requires a combination of creating and recognizing the right time and right place for making the argument in the first place. All of these appeals are important tools, and can be used together or apart to persuade an audience.

Aristotle’s rhetorical strategies can help a writer achieve the art of persuasion. John F. Kennedy’s inaugural speech is a perfect example of this. In

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.

Rhetoric is an art form created before the reign of Gorgias, by Aristotle. As time progressed throughout the ages, Aristotle taught the art of rhetoric to his student Socrates, who eventually taught it to Plato. The art gradually adapted into the rhetoric we use today, providing the reason as to why Plato chooses to recreate the account of Socrates and Gorgias’ discussion. Plato shows us how Socrates’ knowledge of proper usage of rhetoric is vaster than that of Gorgias’. He helps us visualize the various ways he uses rhetoric, to provide the reason for his ability to use rhetoric better than the other Orators. This is illuminated by Socrates’ use of pathos, in his argument of pain and pleasure, the use of ethos in speaking about the comparison of medicine and gymnastics, and his use of logos in his debate on the body and soul. Plato places special consideration into choosing the topics he highlights in the story because of Socrates innate ability to refute these topics the way does.

In a world of politics, many politicians are involved in negative campaigns and as a result healthy conversation among politicians often lead to a disaster. With the endless political news cycles, rhetoric is essential for politicians to deliver their speeches. Therefore, in this essay, the style and delivery of Bill Clinton’s speech at the Democratic National Convention will be examined. It will be using the three main appeals of Aristotle’s mode of persuasion, the five essential rhetoric elements and the classical canons to analysed the speech and evaluate its effectiveness all of which will contribute to its persuasive power to leave a memorable impression in the minds of the audience.