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Ernst & Young “Business Leaders of Tomorrow” Case Contest

Bigg Glowbell (BG) Case Study
Table of Contents
Table of Contents ................................................................................................................................................ 1 Assignment Background .................................................................................................................................. 2 Bigg-Glowbell Overview ...................................................................................................................................... 3 The Company History ...................................................................................................................................... 3
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John’s departure was imminent at the end of the last financial year, when material adjustments to profit were made during the audit of the accounts. The announcement resulted in a 20% decline in shareholder value overnight. There’s now a broad recognition that things have to change.

2 Ernst & Young “Business Leaders of Tomorrow” Case Contest

Bigg Glowbell (BG) Case Study

Bigg-Glowbell Overview
The Company History
As you probably know, Bigg-Glowbell (BG) is one of the largest drinks and beverages companies in the world. It is a market-focused company and prides itself on being responsive to customers’ needs. Its philosophy is, “The customer is king.” BG started as a small, family-owned company and has grown into a major global corporation. Here are BG’s historical milestones: 1896 8 May 1896: Bigg-Glowbell is incorporated, based on Arthur Bigg and Isaac Glowbell’s Herbal Elixir recipe. They plan to manufacture and sell it on a commercial scale. The Bigg family had branches on the east coast of the U.S. and in England. The first commercial-scale production of Herbal Elixir begins in Eureka, Nevada, after complaints from the neighbors persuade the family that the basement in their brownstone was unsuitable for commercial operations. Arthur and Isaac institute a profit-sharing plan with employees. BG establishes its own traveling sales force based on commission. BG expands into other beverages, based on local fruit recipes. There is strong growth from the
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